Shulou(Shulou.com)11/24 Report--

Recently, for many IPTV users in Shanghai, TV has become both familiar and "unfamiliar". Familiarity is because you can watch the channel directly when you turn on the phone, and the free content increases greatly, which makes it feel like going back to watching TV. "unfamiliar" is because the whole "big change" of the page presentation and payment method of the platform, upgrading to a direct, easy-to-use, transparent direction.

On August 21, the State Administration of Radio and Television jointly held a mobilization and deployment meeting for the management of TV "doll" charges and complex operations in Beijing. It is required that by the end of this year, pilot work and special rectification should be carried out to focus on solving the problems of "too many charging packages, many charging subjects, and opaque charging." BesTV, the integrated broadcast and control platform of Shanghai IPTV, set up a special working group with Shanghai Mobile to actively implement the relevant work in accordance with the spirit and requirements of the relevant meetings of the General Administration. As of October 20, the Shanghai IPTV Mobile platform has completed 28 rectification projects in terms of 1.8 million user pages, ordering and operation, and successfully completed the first phase of pilot work and set goals.

The content of the charge is organized and there is no routine for watching TV.

Originally turned on the TV, the content was varied, and users had no choice. Now, Blockbuster will sort out and integrate various categories of content, reduce the original fee package, and optimize it to several major categories, such as VIP, children, e-sports, sports and music, instead of adding subcategories. Among them, the film and television VIP combines the original movies, TV dramas, variety shows, documentaries, animation and other programs, and users can stack any one of the rights and interests of Baiku Meow, Baiku Meow and hundred Aurora on demand every month. In addition, a paid single film area is added to present all paid films, and the viewing validity period is extended to 7 days.

As a result, there are fewer troublesome "options" and choices become easier. At the same time, in order to effectively protect the rights and interests of consumers, the rights and interests of all kinds of program packages ordered by users remain unchanged, and please rest assured to use them.

It is more casual to watch TV for 100000 hours of free content.

As the living room companion of hundreds of millions of family users across the country, BesTV always attaches importance to the experience of watching TV, adhering to the original intention of "TV man", and continues to optimize the supply of free content. In the interactive home page after this upgrade, the news and free content display have been optimized and recommended, and the newly planned free zone will improve the quantity and quality, and go directly to the home page.

After the upgrade, the program volume of the free area will reach 100000 hours, and the first prominent position of the zone will be constantly updated to recommend the wonderful restrictions and exemptions of the week. Users can enter various categories to screen and find their favorite free programs through the classification entrance, while the intelligent recommendation system independently developed by BesTV is "understanding" enough to display the recommended content according to the user's viewing preferences, so as to really see what you want to see.

The free content is obvious and the paid product is clear.

In the updated "watching TV" interactive home page, the live broadcast channel box appears in a prominent position, and the CCTV-1 live channel is played by default. Free area, channel replay function optimized display, more free programs, less charging content, is the most prominent feature of the new home page.

Compared with the "obvious" free content, paying for it requires multiple operations to complete. On the page, users can clearly view the charging price of value-added products, detailed ordering instructions and service agreement. Users can click the "confirm" button to make the bill, or they can scan the QR code on the right to scan the phone code. If users choose the billing method to order continuous monthly products, they need to make a second confirmation. The top menu provides "Tencent App Center" and "my" shortcut entry to standardize the installation of all kinds of TV applications and the management of user ordering information to prevent "boredom" and "misoperation".

After the relevant rectification and reform work has been fully completed on the Shanghai IPTV Mobile pilot platform, BesTV will continue to work together with various operators to promote a comprehensive upgrade and rectification work, effectively change the chaos of "nesting doll" charges, and enhance the viewing experience of TV users. It's easier to watch TV. Watching TV, there is no routine.

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