Shulou(Shulou.com)11/24 Report--

The magnificent Mount Everest has a panoramic view under the high-definition lens; the 4K games developed by "Dachang" restore the intoxicating light and shadow on the screen; and no matter how fast the athletes' skills are in the sports field, there will be no disappointing scenes of "missing frames" and "dropping frames". For more and more people who pursue a high quality of life, an excellent display screen is not the icing on the cake, but a "rigid demand".

In the past, when it comes to excellent display screens, many people will immediately think of foreign brands: LG, Samsung, Philips, etc., but with the rapid development of China's display screen industry and related companies continue to innovate, the Chinese power in the global display screen market can not be ignored. Although the technical reserve is already sufficient, there is still a long way to go for the domestic excellent display screen to go out to sea.

Why is it so long? On the one hand, the impression of made in China in developed countries dominated by Europe and the United States remains a few years ago. When it comes to made in China, it is always associated with low price, low quality and other labels. On the other hand, in the past, when the "product going to sea" went smoothly and successfully sold products to foreign countries, Chinese enterprises were absent from building brands and establishing marketing strategies, which led to the overall stall during the transformation from "product going to sea" to "brand going out to sea". Showing a situation of disconnection.

Fortunately, the breaker has appeared. Global flat panel display solution service provider: Shenzhen Kangguan Technology Co., Ltd. (hereinafter referred to as "Kangguan Technology") and Huawei Cloud team composed of Shenzhen cross-border e-commerce integrated service innovation center, set up a brand independent station and integrate overseas digital marketing to play a beautiful "combination" in the European and American markets.

Taking root in the display industry for nearly 30 years, Kangguan Technology competes to "go out to sea"

The story starts in 1995. In southern Guangdong at that time, the spring breeze of reform and opening up was vigorous. An economic model in which imported raw materials were processed, assembled or branded by local enterprises and sold overseas swept the Pearl River Delta economic circle. Later, people summarized it as "three to one supplement". According to statistics, in 1994, the number of "three to one subsidy" enterprises in Shenzhen accounted for 1% of the province's total, and the total export volume, employment, and foreign exchange settlement of wages and fees all accounted for about 40% of the province. This shows that the "three come and one supplement" trade has brought "the first bucket of gold" to Shenzhen, and Kangguan Technology is also on the list of the "first bucket of gold".

Starting with substitute processing, it continues to accumulate technical experience and customer resources in practice. today, Kangguan Technology has developed into a global flat panel display solution service provider. By the end of 2022, the total revenue of Kangguan Technology has reached 11.587 billion yuan. The company holds more than 1000 patents and industry standards for effective inventions, utility models and appearance.

In 2021, the brand KTC of e-sports under Kangguan Technology was founded, and unlike a number of independent brands owned by the company in the past, KTC has been placed great hopes since its birth-- Kangguan Technology hopes to use this brand to open the European and American markets and to export "made in China" solutions to the world with a "sense of design", "high performance" and "displays like e-competitors".

One-stop brand building and overseas marketing will help the new brand to be stable and far-reaching.

At the beginning of the establishment of the KTC brand, the expansion of its overseas business made senior executives helpless: cross-border e-commerce business seems simple, a mobile phone or a computer can be done, but in fact, it is full of details. To do a good job in new brand building and cross-border marketing, you need a professional and experienced team.

Kangguan Technology turned its attention to Shenzhen Cross-border E-commerce Integrated Service Innovation Center and asked for help with the problems encountered when going out to sea.

"We have mainly encountered two problems: the lack of experience in marketing promotion for the first time, the single overseas sales channel, mainly based on the traditional To B sales model, and the low overseas brand recognition of the new brand, which makes it difficult to build a brand matrix and enhance customer stickiness." The person in charge of Kangguan Technology said.

In view of the pain points of Kangguan Science and Technology, Shenzhen Cross-border E-commerce Integrated Service Innovation Center analyzes them one by one and gives measures to the symptoms.

Not familiar with the tactics of C-end brand going out to sea, To B sales mode is single? Shenzhen cross-border e-commerce integrated service innovation center provides enterprises with one-stop brand building and overseas marketing, including building an independent station for the KTC brand. Different from opening stores on platforms such as Amazon and eBay, Brand Independence Station refers to a new type of official corporate website with an independent domain name, server space, web content and management background. With it, brands are free to dock with third-party platforms, marketing products, plug-in applications and web page tools, and are no longer restricted by the platform. In addition, no longer rely on the middleman platform, the flow of independent stations is genuine, and the passenger rate is higher.

The new brand is difficult to get out of the circle, the brand voice is low, and it is difficult for users to repurchase? Shenzhen cross-border e-commerce integrated service innovation center provides localization brand promotion program, analyzes user data and behavior habits, achieves breakthroughs in intelligent recommendation and search of advertisements, and accurately reaches potential customers. The problem of enterprise drainage can be solved by aggregating the promotion capabilities of third parties such as Google, YouTube, Facebook and TikTok. After successful drainage, through the re-operation of private domain traffic, the consumption life cycle is systematically managed, so as to achieve customer attraction repurchase and recommendation dissemination.

Nowadays, on foreign Internet platforms, more and more bloggers are promoting the KTC brand. They admire the amazing parameters of the KTC display and know everything about Mini LED, OLED, 4K, 240Hz and other professional terms. Through the fission spread again and again, the KTC brand has won its first battle overseas: an increase of 50% in the number of orders, an 8-day order, 300W + exposure, 6W + visits to independent sites, a 300% increase in GMV, and a social media interaction rate of 40%. It can be expected that with the promotion of one-stop brand and marketing strategy, this report card will be more eye-catching in the future.

Build a good brand to go to sea ballast stone, let cross-border e-commerce enterprises set sail

Where there is sea water, there are Chinese people. Since ancient times, China's foreign trade has a long history and brilliant achievements. Since its accession to the World Trade Organization, China's export business has ushered in a bright spring and made great progress all the way. However, due to the complex international situation and unstable geopolitics and other factors, in recent years, China's export business has slowed down, products have failed at sea, and a new model is about to emerge.

More and more enterprises realize that adding brand value to products, telling stories to consumers and promoting corporate cultural influence will effectively boost export business, a new model also known as "brand going out to sea". With the beautiful dream of "brand going to sea", more and more enterprises have embarked on the road of developing cross-border e-commerce.

The voice of the enterprise has also attracted the attention of Huawei and the government. Longgang District of Shenzhen City is a large area where cross-border e-commerce enterprises gather. It is said that cross-border e-commerce in China looks at Shenzhen and Longgang in Shenzhen. In March this year, Huawei Yun and Longgang District Government jointly built Shenzhen Cross-border E-commerce Integrated Service Innovation Center, which provides one-stop products and services of simple, convenient, intelligent, efficient, safe and compliant independent stations for cross-border e-commerce enterprises that are interested in "brand going out to sea". Kangguan Technology is the first batch of beneficiary customers to help enterprises go out to sea with refined operation and rapid brand growth.

The person in charge of Shenzhen Cross-border E-commerce Integrated Service Innovation Center said: "our vision is to help cross-border e-commerce companies build safer, more compliant and reliable independent station platforms as ballast stones for DTC brands to go out to sea. In addition, we also hope to give full play to Huawei Cloud's strong ecological capacity and technical strength to provide these enterprises with more digital services in addition to independent stations, such as digital production, digital retail, digital marketing and so on. "

A nine-story platform starts from tiredness, and a long journey begins with a small step. At a time when cross-border e-commerce companies are seizing opportunities to go abroad, Shenzhen Cross-border E-commerce Integrated Service Innovation Center will help more Chinese enterprises enter the international market, so that their DTC brands can sail out to sea without fear of wind and waves.

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