Shulou(Shulou.com)11/24 Report--

CTOnews.com, October 31, the official announcement of Douyin announced that some "self-media" accounts with more than 500000 followers should be authorized to display authenticated real-name information on the home page of the account.

In order to enhance the credibility of the "self-media" account, protect the legitimate rights and interests of users, and maintain a clear and healthy platform order, "self-media" accounts with 500000 followers and related to current politics, society, finance, education, health care, justice and other content should be authorized to display authenticated real-name information on the account home page.

The specific methods are as follows:

The "self-media" account that meets the requirements for the display of real-name information will receive a notification from the station and can be authorized according to the prompts. The real name information shall be the real name or enterprise name authenticated by the account, which shall be consistent with the identity document, business license and other information submitted.

After the platform is authorized, the verified real name information will be displayed on the account home page.

Users who need to be authorized to display the real name information of the account will receive a notification from the site, and the specific launch time of the authorization display shall prevail according to the actual notification. If the account is notified but not authenticated or authorized, it will have an impact on the dissemination of the content of the account, commercial income and other aspects, until the completion of authentication and authorization display.

common problem

Q1: which accounts need to be authorized to display real name information?

The number of followers reaches 500000 and "self-media" accounts related to current politics, society, finance, education, health care, justice and other content need to be authorized to display real-name information, and ordinary users and accounts that mainly share in daily life will not be affected. The platform will gradually promote the public display of the real name information of the account. Users who need to be authorized will receive notification from the site, and the platform will also prompt on its account home page and other locations. Please pay attention to the creator. If you do not receive the relevant notice or prompt, you do not need to authorize the display of real-name information.

Q2: if you have completed the authentication, do you need to re-authenticate if you need to authorize the display of real name information?

The real name or enterprise name displayed by the "self-media" account shall be consistent with the identity certificate, business license and other information submitted by the account. If the account has provided the above-mentioned documents to the platform to complete the authentication, there is no need to authenticate again.

If the aforementioned documents are not provided to complete the authentication, if you need to authorize the platform to display real-name information, you need to complete the authentication first.

If the identity document, business license and other information submitted is incorrect, please correct it in time according to the prompt on the account authentication page.

Q3: after the real name information is made public, how does the platform protect the legitimate rights and interests of users?

The platform strives to take reasonable and necessary security measures to protect the legitimate rights and interests of users:

Strictly protect the security of account information, in addition to authorized display of the real name, enterprise name information, the platform will not take the initiative to disclose other account information.

Continuously improve the real-name information viewing function, only allow accounts that have provided identity documents or business licenses and other information to the platform to view the real-name information of other accounts after logging in, and restrict accounts with risky behavior or abnormal status to view the real-name information of other accounts.

At the same time, establish a special anti-network violence protection mechanism, launch the "one-click anti-network violence" function, quickly and give priority to dealing with relevant complaints and reports, and take measures such as warning education, banning words, banning accounts and so on.

Douyin Security Center

October 31, 2023

CTOnews.com noted that platforms such as Kuaishou and Wechat have also issued relevant announcements. Details can be found in the following report.

Related readings:

"Wechat: in the near future, we will first guide" self-media "accounts with more than 1 million" fans "to display real-name information."

Kuaishou announced that it will promote the real-name work of some "self-media" accounts.

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