Shulou(Shulou.com)11/24 Report--

Live house sales continue to inject new vitality into the real estate industry in more and more cities. On October 30, the launching meeting of Shengdian River North Station and accompanying running Plan was held in Shijiazhuang. Kuaishou idealist announced that the Super ideal City plans to officially land in Hebei and will add a series of huge support resources. and real estate enterprises, institutions, anchors to build a trusted live home purchase service scene.

As part of the super ideal city plan, the Hebei station of the escort program is also launched at the same time, and will provide "nanny" services to excellent cooperative institutions through customized training programs, official operation residence, professional content guidance, star anchor support and other measures. help the organization to obtain excellent real estate creators and new media operation team within 35 days.

"the accompanying running program has been landed in Changchun, Zhuhai, Kunming, Linyi, Shenyang and other urban areas." According to Hu Kun, head of the Kuaishou idealist accompany program, "taking Linyi as an example, after local anchors and institutions participated in the escort program, the average daily short video messages of the overall contracted anchors increased by 150%, and the total daily clues increased by 300%. Many agents have completed the transformation from a rookie anchor to a regular army, and some fans have directly increased from 214 to 40,000."

Yin Caiqin, director of the Kuaishou Real Estate War Zone Center, said that at present, Kuaishou idealists have been stationed in Hebei for a year, with more than 1600 real estate anchors signed up, and the anchors get an average of 3305 clues a day, up 894% from a year ago. The cumulative GTV of idealists in Hebei has increased by nearly 346% compared with a year ago. The landing of the Super ideal City plan will also bring more support resources to Hebei, help the Hebei real estate industry open up new markets for online marketing transactions, and help more traditional brokers and institutions complete the transformation and upgrading.

At the meeting, 10 real estate anchors, including Mr. Feng, the Red Flag Housing team-Sister Rong, the Beginning of Spring, Shijiazhuang 30 million, Tangshan Real Estate Manager Ding, Xiao Li, Xiaoying Sister, [Xiao Zhao], Xinji Real Estate Jana, Xinshuang Shuangfang-Pushi Real Estate, etc., won the Quick hand idealist 2023 Hebei Star Anchor Award.

Data show that Kuaishou idealists continue to build live short video real estate knowledge and information platform and real estate transaction service platform based on the new real estate brokerage model of "real estate anchors promoting new house transactions". It has become an important new platform for marketing transactions in the real estate industry.

It is understood that compared with the traditional intermediary model, professional real estate anchors' live broadcast selling mode has multiple advantages, such as rich media of short videos and live broadcasts, real-time interactive expression, which efficiently solves the consumption decision-making problems of property buyers, and can also break the time and space restrictions to solve the problem of cross-district house purchase. On the other hand, the studio and the IP of anchors form a natural supervision mode, which enhances the trust of real estate enterprises, anchors, institutions and buyers. In particular, the trust based on Kuaishou community ecology and the characteristics of high sticky fans make the new house marketing transaction more efficient. Data show that the transformation of real estate anchor agents from quick homesickness channels to subscription is eight times higher than that of traditional channels.

Kuaishou's financial report in the second quarter of this year shows that by the end of June, Kuaishou's ideal home has covered more than 90 cities across the country, with a cumulative total value of real estate transactions exceeding 10 billion yuan in the second quarter.

Yin Caiqin said, "in the future, we will further cultivate in Hebei Province, under the Super ideal City plan, provide exclusive enabling policies to help the real estate industry transform and improve efficiency, and incubate more professional real estate anchors and new agents. I hope that through the Kuaishou idealist platform and excellent Kuaishou real estate anchors, we can help brothers buy satisfactory idealists."

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