Shulou(Shulou.com)11/24 Report--

With the change of consumer demand, from the initial clear water, half package and full package to the present bag check-in and intelligent packing, the elements involved in the "home" delivered by the installation enterprises to consumers are increasing, and the node interaction that requires coordination is becoming more and more complex.

When home decoration enterprises are rapidly developing in the direction of integration and full-scale development, home decoration companies and building materials brands inevitably move towards integration and intercommunication, and installation enterprises are the tuyere of multi-category integration. However, with the increasing size of the exhibition hall, more and more parts, homogenization is becoming more and more serious, display costs and coordination costs are increasing, and the risk is also increasing.

In this context, on October 26, the "New Future of the New Standard Industry" 2024 assembly development trend sharing meeting and the preparatory work conference for China Digital (AI) technology sharing platform was successfully held in Huizhou, jointly sponsored by the Decoration and Retail working Committee of China Interior Decoration Association (hereinafter referred to as "China Chamber Association Decoration and Retail Committee"), Liangjia, Zhihuashi and Sanwei Home.

The launching ceremony for the preparation of China Digital Assembly (AI) technology sharing platform was held, which was attended by Li Qian, Executive Chairman of the Decoration and Retail Committee of China Chamber Association and Chief expert of Future Business think Tank, Li Dan, Vice President of Zhihuashi, Wan Xuebing, Executive Vice President of Liangjiajie, and Cai Zhisen, founder and CEO of Sanwei Home.

(from left to right are Wan Xuebing, executive vice president of Liangliang Home, Li Dan, vice president of Zhihuashi, Li Qian, executive chairman of the decoration and retail committee of China Room Association and chief expert of future business think tank, and Cai Zhisen, founder and CEO of Sanwei Home.)

In addition, GE Ximing, deputy general manager of Liang Home Group, attended the meeting with representatives of Moose Furniture, Federal Mini, Lin Home, Simmons, Suibao Group, Xiangshengrui Furniture, Shangchi Furniture, Kangbao Furniture, Parkson Furniture, Sophia, European Home, Gold Kitchen cabinets, Zhibang Home, Berlin excellent products, Centennial Hongyun, Camanni, Meisheng customization, Deisa doors and windows, Huixing doors and windows. AI technology sharing platform, as an open ecology, systematically empowers more high-quality household enterprises, provides them with better development platforms and opportunities, and opens a new future of the industry.

Representatives of household brands attended

GE Ximing, deputy general manager of Liang Home Group, attended.

By linking industry associations, home improvement companies, building materials brands and technical service providers, this platform can open up the whole process of design, order, quotation, construction and delivery, establish new standards in the assembly industry, and improve the overall collaborative efficiency.

Relying on this platform, the installation enterprises represented by beautiful homes will also usher in two major levels of innovation, including further broadening product boundaries, improving supply chain management and integration capabilities, and improving professional service standards in all aspects from housing design to construction after-sales. At the same time, subdivision category leaders, such as Zhihuashi, can also use the platform to better provide products and services. Sanwei Home, as a software service provider, standardizes non-standard products and services through technology empowerment, and provides strong support for the large-scale and cross-regional development of the assembly industry.

Li Qian, executive chairman of the decoration and retail committee of the China Room Association, said that our original intention of building a technology sharing platform is to use technology to drive industrial change, improve assembly efficiency, reduce costs, and provide better development opportunities for high-quality household enterprises. it also brings a real WYSIWYG decoration experience for consumers.

Li Qian, executive chairman of the decoration and retail committee of the Chinese Room Association and chief expert of the future business think tank, delivered a speech.

3D home: use technology to improve the "certainty" of the whole package and solve the earnings dilemma.

In fact, the reason for restricting the scale of the installation enterprise lies in the non-standard products and services, the service quality is too dependent on workers and foremen, and the enterprise management model is traditional and extensive, once it exceeds the management radius, there will be a phenomenon that income does not increase profit, or even the scale is inversely proportional to profit.

In the face of uncontrollable factors such as parts, labor, construction time, and suppliers, Xu Jiafu, founding partner of 3D Home and head of the ecological business of the whole assembly, proposed that the certainty of rules should be used to deal with the uncertainty of the whole assembly.

How to use technology to improve the "certainty" of the whole assembly? Xu Jiafu believes that the core is to solve two problems, one is to determine the parts, and the other is to determine the delivery date. The chain involved in the whole assembly is too long, there are many categories, and the coordination between various types of work is extremely complex. Therefore, we need to unify the design language of building structure, interior space and supporting parts, restrict the design boundary with standardization rules, realize decoration and assembly, parts standardization, data industrialization, and reduce the conflict of multi-category design cooperation.

For installation enterprises, customization is often the most difficult to break through, which ultimately affects the delivery of integrated products. 3D home for many years deep ploughing industry has accumulated tens of millions of real cabinet data sets, according to size input, dialogue text to generate parameterized custom wardrobe, cabinet design, and direct docking production, will greatly reduce the complex and error-prone cabinet design time, with AI power to fill the professional design gap. With the blessing of AI technology, the work that originally needed the assistance of three designers can now be completed by one designer to issue orders and replace human communication with the system, thus reducing error rework and labor costs.

Xu Jiafu, founding partner of Sanwei Home and head of integrated ecological business, delivered a speech.

According to Xu Jiafu, 3D home is based on the AI knowledge graph and is equipped with the enterprise's exclusive "integrated AI brain" to help the integrated landing. Through the trinity of 3D cloud design, finished product communication and dreamer light design, the whole AI solution can improve the whole case design ability of the installation enterprise, as well as the connection efficiency with the terminal and the supply chain. Using the whole AI brain, the space scheme of the soft package system can be arranged and switched with one button, which can not only provide different styles of design based on the same set of soft goods, but also replace different soft products in the same style. This effectively complements the soft design capacity of the installation enterprises and increases the unit value of the transaction customers by 20 to 30%.

Xu Jiafu stressed that in order to make consumers truly WYSIWYG, they must ensure that "everything designed can be produced." Sanwei's front-and back-end integration technology has been successfully recognized by more than 6000 enterprises across the country. The whole house issues orders with one click, automatically reviews and dismantles orders, connects the whole process data of marketing, design, opening and production, reduces the uncertainty of the production process, and speeds up the delivery time on the ground. "A shorter delivery cycle means faster capital return, which is essential for installation enterprises that live on cash flow." Xu Jiafu said.

Beautiful home: establish new standards for assembly and realize the two major upgrades of products and services

Zhang Ying, president of Liangjia Residential Space Design and Research Institute and general manager of the design center, explained what is the new standard of assembly from the point of view of the installation enterprise. Under the general trend of one-stop arrangement and bag check-in, Liangjia, as a 22-year chain brand, put forward a "new standard": unlimited room design without decoration, no big-name products without decoration, no construction after-sales guarantee without decoration.

Among them, the boundless room design does not decorate the request: must come to measure the room, must come out the plan according to the customer style demand, must produce the VR effect according to the actual product, must hard install, soft install, electric appliance integrated design No big-brand products do not decorate requirements: base materials must be big-brand non-tooling line big goods, furniture / customization must be big-brand mainstream non-low-end out-of-date goods, building materials must be mainstream big-brand products without backlog of inventory, electrical appliances must be big-brand special line products without miscellaneous brand defective goods, no construction after-sales guarantee, no decoration requirements: there must be a national standard process manual, must be carried out in accordance with the standard manual Customers participate in node acceptance, quality inspection must have node acceptance records; problems during the product warranty period must be solved in a unified manner; after-sales maintenance must be handled by 400 national hotlines in a timely manner. This seemingly "harsh" requirement is not only the confidence of beautiful homes for their own services, but also the embodiment of actively embracing new technologies, so as to better meet the living needs of consumers who "pack a home and easily carry it around", not just decoration needs.

Zhang Ying said that with AIGC technology, users can preview different styles of effect pictures in advance. In the past, it took at least 3 days to render a picture, but now it only takes 10 minutes to use 3D Dreamer light design, and you can also replace finished products, replace ceramic tile paint, replace cabinet materials, budget quotations, and place orders in shopping malls anytime and anywhere, helping designers sign orders more quickly. In addition, the beautiful home through the online mall, the integration of the whole category of big brands, to achieve the model that is goods, so that the plan can be truly landed. In after-sales protection, with the help of digital system to build Mini Program Cloud supervision, to achieve timely follow-up feedback of project nodes, and provide lifecycle management services.

Zhang Ying, president of Liangjia Residential Space Design and Research Institute and general manager of Design Center, delivered a speech.

Minhua Holdings Zhihuashi: design + informationization, enabling the assembly of a new track

As a downstream enterprise in the assembly chain, Minhua Holdings Chihuashi empowers the assembly business from the two dimensions of design and information. Yao Ya, director of the membership department of Minhua Holdings, shared in the speech that the sales logic of the whole package is to design first, and only by providing more and better personalized design solutions can customers be better moved.

Zhihuashi cooperates with entertainment stars and top designers in the industry to design star rooms and create standard packages. At the same time, the use of national excellent designers of this huge flow port, reverse enabling cooperation of the installation enterprises, output more excellent design solutions. He also mentioned that in the future, under the empowerment of AI, installation enterprises will become less dependent on designers, but will rely more on design solutions. Its core is that AI technology standardizes the previous non-standard design so that the scheme can be transferred and reused.

In addition, to achieve WYSIWYG, there must be a standard production process and strict construction specifications. Yao Ya said that if there is no complete information enabling, it is difficult to achieve one-to-one restore scene. The whole assembly will be the fast-growing track of the home building materials industry in the next few years. Only by providing high-quality services from the design end to the perfect information system, can enterprises achieve growth and breakthrough in this track.

Yao Ya, director of the membership department of Minhua Holdings, delivered a speech.

At the end of the event, on how the technology sharing platform to support the new standards and upgrade the industry under the new trend of 2024 assembly development, Li Qian, executive chairman of the Decoration and Retail Committee of the China Room Association, Li Dan, vice president of Zhihuashi, Wan Xuebing, executive vice president of Liangjia Home, and Cai Zhisen, CEO of 3D Home, were invited to participate in the round-table discussion.

Wan Xuebing, executive vice president of beautiful home, believes that with the increase in demand for improvement, consumers pay more attention to design and quality of life, and the whole assembly just meets this demand. However, the whole assembly industry is under pressure to change the traditional way of thinking, give full play to their respective strengths, and pay attention to collaborative efficiency. The promotion of the sharing platform can improve the collaborative efficiency of the industry, make the assembly industry more dignified, and create greater value for consumers.

Li Dan, vice president of Zhihuashi, said that the whole assembly industry aims to solve the pain points of consumers and achieve rapid development through collaborative efficiency and standardization. Consumers are willing to pay for the whole package because it provides a cost-effective solution. Enterprises in the integrated chain improve efficiency, reduce prices and achieve WYSIWYG through shared models and overall delivery. This model also provides consumers with a better decoration experience and helps enterprises earn a "amount" of money.

Cai Zhisen, CEO of 3D, said that through 3D digital AI technology, the design difficulties, consensus problems and cross-departmental and cross-domain coordination problems in the assembly process can be solved. Through three-dimensional digital simulation, the WYSIWYG presentation mode is realized, the information gap between designers and owners is reduced, and the communication efficiency is improved; through AI technology, the design of the scheme is completed automatically, and the design efficiency and quality are improved; through the digital information system, the smoothness of the whole process is realized and the user experience is improved. Finally, through the sharing platform and industry consensus, the "motionless" real estate home decoration will be built into a high-end automobile assembly decoration industry.

Li Qian, executive chairman of the decoration and retail committee of the Chinese Room Association, pointed out that the whole industry has gradually achieved higher efficiency and rationality from unconscious to conscious. The continuous iterative upgrading of consumer demand has promoted the development of the whole assembly industry. The introduction of technology will change the industrial foundation, improve the process efficiency and change the industrial pattern. At the same time, as a consumer goods industry, integrated enterprises need to take technology sharing as a cornerstone, and strive to become an enterprise with a sense of social responsibility and value.

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