Shulou(Shulou.com)11/24 Report--

Recently, NetEase Yun Music and the famous singer Zhang Jie have reached a new strategic cooperation. The two sides will carry out in-depth cooperation in music copyright, individual label album release, music IP creation and so on, to bring new music content and experience to music lovers.

Planetary Culture is a personal brand established by Zhang Jie in 2016. after this contract renewal, in addition to Zhang Jie's latest albums in recent years, such as "Outer South Street 1982" and "worthy of better", the past contents such as "Risk It AII is fearless"listen!" Boutique albums such as "our songs" have also been launched in Yuncun for the first time, so that fans can listen to more works of NetEase Yun.

As one of the representatives of Chinese music, Zhang Jie has been loved by the majority of fans for his warm voice, rich emotional expression and unique music style. In 2016, Zhang Jie established his own brand Planet Culture to better promote his music career. The renewal of the contract between the two sides will further deepen cooperation in music copyright and IP building, and bring more music benefits to Zhang Jie's fans.

As one of the largest music streaming platforms in China, NetEyun Music has been committed to creating the largest music community in China and providing users with the richest music experience. This cooperation with Zhang Jie not only helps to enhance the competitiveness of NetEyun Music in the music field, but also helps music lovers to pursue more good music works. In the first half of 2023, the MAU of NetEase Yun music platform reached 207 million, the daily active users listened to music for 78.9 minutes per day, and more than 33.4% of the users listened to songs recommended by the platform, changing the traditional music listening habits and creating a highly sticky community interaction atmosphere.

As China's leading online music platform, NetEase Yun Music is very popular among Chinese music users. At the same time, NetEase Yun Music is also the most popular music platform for the younger generation in China, and its unique music community attribute can not only effectively improve the efficiency of music content distribution, but also help to enhance the influence of Zhang Jie's music works among young users.

In recent years, with the increasingly prominent advantages of unique community ecology and copyright operation ability, NetEase Yun music is favored by copyright owners at home and abroad. At present, the platform has reached copyright cooperation with many music companies at home and abroad one after another. by the end of 2022, a total of 116 million songs have been authorized. Since 2021, NetEase Yun Music has successively reached copyright cooperation with Modern Sky, Hong Kong Emperor Entertainment, China record Group, Lehua Entertainment, Fumao Records, SM, YG Entertainment, Shifengjun, Yan she, Avex, PonyCanyon, belief Music, Rolling Stone Records and so on. Songs by Nicholas Tse, Joey Yung, Twins, New Pants, painful admiration, five people, Wang Yibo, May Tian, Wu Qingfeng, Yu Dingmi, Li Yuchun and many other well-known artists, bands and musicians have been lit up on NetEase Yun's music.

The new strategic cooperation with Zhang Jie is another important measure of NetEYun Music in terms of music copyright, which will further enrich the music content ecology of NetEase Yun Music and provide fans with a more comprehensive and high-quality Chinese music experience. In the future, NetEase Yun Music will continue to deepen cooperation with upstream copyright holders in music copyright and music activities, and continue to provide Chinese music lovers with more high-quality music content and better music consumption experience.

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