Shulou(Shulou.com)11/24 Report--

According to the latest data released by GfK, an international market research company, sales volume of tablet PC retail market in the mainland of China increased by 2.96% year-on-year and 11.62% month-on-month in the third quarter of 2023, among which Huawei tablet market performed most prominently, with sales volume increasing by 25.07% year-on-year and 48.39% month-on-month. Huawei brand market share as high as 32.86%, or will top China's tablet sales first. Under the online channel, Huawei tablet accounts for half of the country, with a market share of 47.58%.

A month before the release of this set of data, Huawei's global shipments of tablets have officially exceeded 100 million units.

In the blink of an eye, Huawei tablet has passed ten years. Ten years from the release of the first tablet MediaPad M1 in 2014 to the release of the first star-flash tablet Huawei MatePad Pro 13.2 inches, Huawei tablets have achieved "breaking" and "standing."

In the past ten years, Huawei tablet has accumulated tens of thousands of patents based on more than one thousand R & D personnel, more than 100,000 test standards and more than one million hours of R & D. The whole tablet market pattern is constantly being innovated and reshaped under the impetus of Huawei's innovation.

At present, Huawei tablet family has covered all product lines from high-end to entry-level, including Huawei MatePad Pro series, Huawei MatePad Air series, Huawei MatePad series, Huawei MatePad SE series and other products.

During this Double Eleven period, if you need to buy a tablet product, Huawei Hongmeng tablet family is probably the choice you can't circumvent.

Take this opportunity to simply analyze products such as Huawei MatePad Air, MatePad 11-inch 2023, MatePad Pro 13.2-inch, etc. to help you better purchase Hongmeng Tablet.

More importantly, through the analysis of these products, we can further explore the secret behind Huawei's tablet success.

As early as the MatePad Pro 10.8-inch tablet released in 2019, Huawei brought "parallel vision,""multi-screen collaboration" and other functions for the light office demand of the tablet, while the MatePad Pro 11-inch released in 2022 brought innovative applications such as PC-level WPS supported by Huawei notes and PC application engine. Before the birth of these products, tablets were not so-called "productivity," and tablets were regarded as large mobile phones, iQiyi exclusive.

Huawei, on its own, endows the tablet with powerful productivity attributes and builds its own Hongmeng ecological experience moat.

Among the Huawei tablets released this year, Huawei MatePad Air is a light flagship tablet.

Huawei MatePad Air Huawei MatePad Air has office capabilities comparable to flagship PCs. With PC application engine technology, Huawei MatePad Air realizes the experience of native desktop applications.

The PC-class WPS equipped with Huawei MatePad Air can perform touch input through touch or soft keyboard. When connected with mouse, arrow cursor is displayed in WPS on tablet desktop, and various interactive experiences are almost the same as those on PC. When connected with external keyboard, common application/system shortcut keys are also used to complete complex office operations.

In addition, Huawei MatePad Air took the lead in introducing CAJViewer, a professional-level PC application. With Huawei M-Pencil (second generation), papers in CAJ format can also be viewed on the tablet. Huawei notes launch real-time voice transcription function, but also can listen while memorizing, easy to complete class notes, meeting minutes.

Huawei MatePad Air Huawei MatePad Air brings file management capabilities, and also supports adding handwritten and text content to outlines, new cover customization, PDF batch import, new upgraded note search, etc. With Huawei MatePad Air's "one-click extract" function, users only need to double-click the stylus to select "one-click extract," and can complete the extraction of pictures and texts through the simple operation of "stroke" and "drag."

Such as Huawei PC, tablet and mobile phone highly praised super transfer station, multi-device mobile communication sharing, Huawei MatePad Air is also all support, take office scene as an example, text, pictures, including video, Word documents and other data can be put into their own "transfer station," do not need to frequently switch between mobile phones, tablets, one second collection, one second transport, one second use, inspiration will not be interrupted by frequent switching; Under multi-device mobile communication sharing, mobile cellular network and Huawei MatePad Air can be shared to keep online at all times.

In addition, Huawei MatePad Air also has its own intelligent magnetic keyboard, which inherits Huawei smart keyboard, supports magnetic pairing, senseless charging, intelligent voice input and other advantages. The keyboard also supports stepless adjustment between 120° and 160 °, realizing more application forms, such as notebook form, creation form, split form, etc., easily satisfying users 'mobile office experience in multiple scenarios.

In terms of hardware specifications, Huawei MatePad Air, which is positioned as a light flagship tablet, is also equipped with a 3:2 productivity screen, which can display more content when processing PPT and Word documents, and can also have several audio and video tracks for editing videos. One screen can accommodate more graphic information. This screen supports up to 144Hz refresh rate, has 2.8K resolution, supports P3 wide color gamut, and has a more professional color display.

Huawei MatePad Air has also become the world's first tablet to pass HDR Vivid professional certification, and has also obtained TÜV Rheinland low blue light and strobo-free double certification, effectively filtering harmful blue light and reducing visual fatigue caused by stroboflash.

Such as triple antenna technology combination, comprehensively improve the signal strength of Huawei MatePad Air in different use scenarios, bringing a carefree signal experience.

Star Flash Technology + Hongmeng Experience, Boundless Design Opens Huawei's New Decade of Tablet In addition to building professional productivity moat, Huawei Hongmeng tablet products also have significant competitive advantages in interactive experience and form innovation. For example, Huawei MatePad Pro 13.2 inches, this is by far the narrowest frame, the highest screen ratio of the tablet, but also the industry's thinnest tablet.

Huawei MatePad Pro 13.2-inch design, Huawei MatePad Pro 13.2-inch equipped with a 13.2-inch ultra-large flexible OLED screen, with a frame width of 3.4mm to achieve an amazing 94% of the screen ratio, body weight is only 580g, thickness is only 5.5mm. At the same time, it also integrates new technologies and achievements such as star flash and brocade fiber material, which can fully meet the needs of users for daily entertainment, large-screen office, mobile creation and other multi-scene use.

Huawei MatePad Pro 13.2-inch screen specification is also extremely high, support sRGB and P3 two-color domain, with <$E

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