Shulou(Shulou.com)11/24 Report--

At 8 p.m. on October 23, Xiaomi officially kicked off the shopping carnival season of Singles' Day in 2023. The theme of this promotion is "Xiaomi 11.11 Technology Carnival season". Xiaomi joins hands with many star products and 1.3 billion super subsidies to enter the market, hundreds of technology products fall directly, consumers can directly enjoy preferential prices without paying for individual products, of which up to 3000 yuan can be saved. Xiaomi aims to create a shopping event through all channels, to provide consumers with a more favorable shopping experience, to meet the new technology products, good product experience and enjoy the needs of a better life brought by technology.

Many popular models, including Xiaomi 13, Redmi K60 and Redmi Note 12 Turbo, are available directly from the spot, covering multiple price ranges, so consumers don't have to wait for a good start to enjoy surprises immediately. In addition, there are millet televisions, refrigerators, washing machines, water purifiers and many other products, including smart home, smart wear, healthy living and other hundreds of good things, consumers can close their eyes to buy good things. It is worth mentioning that the new generation of Xiaomi Leica flagship Xiaomi 14 series, which is equipped with the world's first "human car whole ecology" operating system, Xiaomi surging OS, will also officially launch its first sale at 8 p.m. on October 31.

Xiaomi firmly stands at the high end, the new generation of flagship aircraft 14 series is a new leap forward.

In the past year, Xiaomi has achieved remarkable results in its high-end development. since the launch of Xiaomi 13 series products, Xiaomi Group has released three waves of four products, including Xiaomi 13, Xiaomi 13 Pro, Xiaomi 13 Ultra and Xiaomi MIX Fold 3pce. the satisfaction rate of e-commerce users has exceeded 99% in the first month.

According to the 2023 Q3 global smartphone market report released by market research firm Canalys, Xiaomi gained 14% of the global share, ranking among the top three in the world for 13 consecutive quarters. In 2023 Kaidu BrandZ ™China Global Brands 50, Xiaomi ranked second and topped the list of consumer electronics industry.

The millet double 11 period coincides with the launch of the high-end flagship Xiaomi 14 series. Xiaomi 14 series leapfrog upgrade, comprehensive leapfrog standard iPhone 15 Pro and iPhone 15 Pro Max, the launch of the third generation Snapdragon 8 mobile platform, the latest Leica Summilux lens, with its own brand image sensor Light and Shadow Hunter, takes the lead in landing AI end-to-side large model in the industry. Xiaomi 14 series is pre-installed with the brand-new Xiaomi surging OS. It took Xiaomi seven years to build a human-centered "human-car home ecological" operating system, which adheres to an open ecology around the four major goals of bottom reconstruction, cross-end interconnection, active intelligence and full-end security. bring a new system experience to users around the world.

The Xiaomi 14 uses the narrowest quadrilateral design in the industry, and the screen uses C8 luminous material with a peak brightness of up to 3000nit, which is currently the highest in the industry, providing a clear display in the sun and supporting the Dolby horizon HDR format. Its screen accuracy is improved to 460ppi, which is in line with iPhone 15 Pro, which can bring delicate picture to show fresh fruit.

Xiaomi 14Pro has further enhanced the sense of technology and innovation experience on the basis of the standard version. Millet dragon crystal glass is a bright spot of millet 14Pro. The screen panel of this material adopts special powder formula, which helps millet dragon crystal glass to obtain a strength far higher than that of ordinary glass while maintaining high transmittance, with 10 times drop resistance and 1.25 times skid resistance. At the same time, Xiaomi 14Pro also uses a full-depth micro curved screen with innovative design, this new screen form not only retains the visual enjoyment of the straight screen, but also has the smooth feel of the curved screen.

Xiaomi 14 is available in four colors: black, white, rock green and snow mountain powder, and is available in a variety of memory versions, starting at 3999 yuan. Xiaomi 14 Pro has four colors of rock green, white, black and titanium special edition, starting at 4999 yuan.

Experience the new Xiaomi surging OS, Xiaomi held an offline video science and technology exhibition with Tmall and JD.com.

Since October 28, Xiaomi has also held two "Science and Technology Carnival live up to this moment" image science and technology exhibitions together with Tmall and JD.com, respectively, using Xiaomi 14 series and Xiaomi Hyper OS to pry users' expectations for intelligent life, and set up a film exhibition area, photo area and Xiaomi surging OS experience area at the scene.

Among them, Tmall Field was held in Shanghai Oil Tank Art Center for two days, in which the film festival "live up to the light of this moment" is divided into three units: "live up to the light of this moment", "live up to the beauty of this moment" and "live up to the romance of this moment". The display of huge samples allows users to experience the leaping image strength of Xiaomi 14 series. In addition, on the evening of October 28, Bigger Research Institute, as a senior user of Xiaomi, also went online to Tmall all-Star Live Channel to tell you "how to capture every moving moment."

Jingdong Field was held at Huaxi LIVE in Beijing to develop a new concept of intelligent living with "technology to keep the good moments of life". The scene also set up the "Leica Optics live up to the moment" Xiaomi 14 series image gallery, showing the moving image moments created by the just released Xiaomi 14 series. The photo experience space of "Star Journey" shows Xiaomi 14 Pro's powerful ability to capture light and shadow. On the spot, you can also experience the comprehensive innovation of Xiaomi surging OS for the first time, whether it is mobile phone, computer, smart home, so that the device can follow everyone's needs. The experience area of Xiaomi Science and Technology Home Appliances completely shows the life style of science and technology aesthetics and opens up people's new imagination of "home".

This year, Shuang 11 Xiaomi put forward the concept of one-stop alignment, fully covering diversified needs, and using smart products with both appearance and strength to create relaxed idealists. Technology meets the demand and humanities construct experience. Xiaomi has been committed to reconstructing the new aesthetics of scientific and technological life with strong hardware and software.

A number of explosive mobile phones are coming, and Xiaomi will go on sale at the lowest price in 13 years.

During the shopping carnival season, the most valuable model for high-end phones is the Xiaomi 13. Since the launch of the product, Xiaomi 13 has become a classic model sought after by consumers with its features such as "ultra-narrow vision quadrilateral straight screen", "71.5mm gold size" and "three Leica lenses". During the period of June 18 this year, Xiaomi 13 also won the top sales of Android phones on JD.com platform 4000-6000.

The Xiaomi 13 series is equipped with Leica professional optical lens and Leica original double picture quality. At the same time, the whole department is also equipped with Leica 75mm telephoto lens, as a Leica classic focal section, it can take both long-range shooting and portrait shooting. At the beginning of this double 11, Xiaomi 13 dropped 400 yuan to debut at the lowest price of the year, and consumers can experience Leica Image and the second-generation Snapdragon 8 flagship processor for only 3599 yuan. At the same time, Xiaomi 13 also supports a maximum of 24 interest-free installments, it can be said that it is very cost-effective to buy Xiaomi 13 during the Singles Day holiday.

In the middle and high end, the performance King Redmi K60 and K60 Supreme Edition are also unveiled at a surprise price. Among them, the highest flash drop of K60 is 200 yuan, and the highest flash drop of K60 supreme version is 100 yuan. Redmi K series as the flagship series of Redmi, each generation will bring unexpected surprises to the industry and users. The reputation accumulated by past generations of products has made K-Series the "flagship welder" in the mouth of users. The performance configuration and user experience of Redmi K60 have reached a new level, and the user reputation has been continuously consolidated. At the beginning of its launch, it was positioned as the "strongest standard version" with a performance configuration that surpassed that of e-sports 's mobile phone. The K60 Supreme Edition is the peak product of the K series and is known as the new generation of "performance king".

It is worth mentioning that the three models of Xiaomi 13, Redmi K60 and Redmi K60 supreme version support the first batch of coverage of Xiaomi OS, and will officially launch the official version from December 2023 to January 2024.

AIoT full-time carnival, multiple discounts bring value surprise!

According to the 2023 Q2 financial report released by Xiaomi, as of the second quarter of 2023, Xiaomi AIoT platform has connected more than 655 million smart living devices, making it one of the largest consumer IoT platforms in the world. During the Singles' Day, large household appliances such as millet televisions, air conditioners and refrigerators, smart homes such as water purifiers, purifiers, floor-sweeping robots, and AIoT products such as wearable products will make a profit on the whole line, offering special offers for hundreds of explosive products, and consumers can save up to 3000 yuan if they buy a single product.

Xiaomi has been ploughing deeply in the field of large household appliances for a long time. Since Xiaomi established the Department of Home Appliances, it has made remarkable achievements in category innovation, technology research and development, and manufacturing. Innovation is to thoroughly awaken the air conditioning market which has been immersed for a long time through the introduction of fresh air conditioning. Not long ago, Xiaomi and Panasonic reached a strategic partnership. Xiaomi combines its strong product capacity with Panasonic's excellent manufacturing capacity, and the two sides will make common progress in the quality of the whole machine / parts reliability.

During the Singles' Day holiday, Xiaomi smart home appliances also brought annual surprise prices. Among them, the Mijia refrigerator cross door 606L ink blue rock straight drop 1300 yuan, the rice refrigerator cross 521L seamless full embedded 700yuan, the rice refrigerator opposite the door 610L ink plume straight drop 700yuan, the rice refrigerator three doors 303L ice plate straight drop 500yuan. Xiaomi TV has also brought huge benefits, including a flash drop of 1000 yuan for Xiaomi TV ES Pro 86.

Xiaomi smart home is not only rich in categories, covering many life scenes, but also widely trusted with low price and high configuration. The direct drop of the hot water purifier Q1000 is 1000 yuan, the rice omnipotent sweeping and dragging robot 2 is 800 yuan, and the Ultra of the full-efficiency air purifier is 700 yuan. Xiaomi computers and tablets also have great benefits. Among them, Xiaomi Book 16 OLED 2022 discount 1500 yuan, Redmi Book 14 to high flash drop 800 yuan, Xiaomi flat panel 5 Pro 12.4 to high discount 600 yuan. As a necessary product for mobile office, this double 11 millet is worth buying!

With Xiaomi surging OS unveiled, Xiaomi will fully open the "human and car family ecology" across the moment. This also means that Xiaomi's AIoT platform will also achieve the Internet of everything and Smart Internet like never before, and there is bound to be a major upgrade in the breadth and depth of connectivity, which will lead to a more amazing smart life experience. In this year's super-value double 11 promotion, Xiaomi AIoT products are worth buying, first to experience the new intelligent life started by Xiaomi surging OS!

It is easier to "buy" through multiple channels, and the service guarantee is more economical.

In addition to the above products, there are many products to make profits and reduce prices to provide consumers with a better scientific and technological life. At the same time, Xiaomi's new retail system also launched a variety of seasonal preferential benefits during this period, and also enjoyed the above millet double 11 policy concessions in Xiaomi Mall and Xiaomi Home. Xiaomi House stores have also been stationed in JD.com, Meituan, ele.me and other online real-time retail platforms, consumers can enjoy stay at home, online orders, store goods spot minute delivery service.

In order to make it easier to "buy" rice noodles, Xiaomi official security service has also launched up to 40% discount activities, including MiCare worry-free version of the 30% discount, mobile phone broken screen saver, extended guarantee to enjoy up to 40% discount. Take Xiaomi 13 as an example, the MiCare with the original price of 709 yuan costs only 496 yuan during the Singles' Day event, and the broken screen guarantee with the original price of 299 yuan costs only 179 yuan, which is very cost-effective. In addition, there are financial payment preferential programs, credit card installment up to 24 interest-free, subsidy up to 500 yuan, millet installment up to 300 yuan less.

Xiaomi service has also introduced many guarantees to help consumers worry about consumption, including three major service guarantees: "quality service is efficient, high-end service is guaranteed, and multi-platform service is more convenient". For example, at full-service nodes such as pre-sale consultation, in-sale distribution and installation, and after-sales service, the manpower reserve of service is expanded, and the professional and technical capabilities of nationwide engineer training are carried out in advance to ensure the quality and service experience of users. for high-end products to provide exclusive hotline, multi-city flash, high-end standby, cloud space and other premium service rights and interests.

In addition, Xiaomi service also provides users with six service benefits, including 20% discount mobile phone rear cover replacement, 20% discount mobile phone battery replacement, 20% discount notebook battery replacement, 50% discount notebook deep cleaning, 5% discount / washing / lampblack machine deep cleaning maintenance service, etc. at the same time, a variety of eco-chain smart equipment installation services as low as 20% discount.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.