Shulou(Shulou.com)11/24 Report--

CTOnews.com, Oct. 31, according to Bloomberg, Apple is quietly catching up with competitors in artificial intelligence (AI), stepping up recruitment efforts related to AI on the one hand, accelerating the maturity and landing of AI technology through mergers and acquisitions of start-ups on the other, and has begun to develop a large language model internally.

Apple low-key layout AI mobile phone brand in addition to upgrading hardware performance and optimizing the system interactive experience, artificial intelligence has become a new measurement point, and many Chinese mobile phone brands should have made significant progress in large language models.

For example, Xiaomi launched the 6 billion-parameter large language model MiLM-6B, which ranks 10th in the C-Eval list (the Chinese language model comprehensive evaluation benchmark developed in cooperation with Tsinghua University, Shanghai Jiaotong University and the University of Edinburgh); vivo launched the large language model vivoLM, of which the vivoLM-7B model ranks second in the C-Eval rankings.

Apple is much more low-key in terms of AI, and since 2018, Apple has quietly acquired more than 20 companies related to artificial intelligence technology, and only a few have disclosed transaction prices, according to Jibang Consulting. CTOnews.com encloses the Ji Bang consultation chart here:

On the other hand, Apple has been carefully developing its own large language model, called Ajax. It promises to spend millions of dollars every day to train the model in order to make it more powerful than OpenAI's ChatGPT 3.5 and Meta's LLaMA.

Apple's advantage over other brands in developing a paid subscription model for a large language model in August 2023, Apple CEO Tim Cook stressed in Apple's third-quarter results that Apple's subscription services, including Apple Arcade, Apple Music, iCloud, AppleCare, etc., have generated record revenue and accumulated more than 1 billion paying users.

Compared with other smartphone brands, Apple is in a better position to make money from subscriptions to large-scale language model services with its already large subscriber base.

If killer applications involving large language models appear on smartphones in the future, Apple will have a unique advantage in building subscription-based services. This advantage is due to recent changes in Apple's revenue composition, especially the growing contribution of revenue from "services".

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