Shulou(Shulou.com)11/24 Report--

IT home on October 30 news, Last week, There are Jingdong sales shout Li Jiaqi "Two choose one," And called on relevant departments to intervene in the management of "Pseudo-the lowest price of the whole network," Cause attention.

Today, Shanghai City Market Supervision Administration Anti-monopoly Office staff responded to Jiupai News,"Our Anti-monopoly Office has paid attention to this matter and is currently investigating and verifying the process. If violations are found, they will be investigated. "

On October 24, Jingdong staff in the circle of friends said, Jingdong received brand Shanghai lawyer letter, The brand complained that because a certain Haishi oven Jingdong price is lower than Li Jiaqi live broadcast price, Violation of their and Li Jiaqi signed "Base price agreement," And demand compensation for huge liquidated damages.

With reference to IT Home's previous minimum guarantee, for the "base price agreement" and "choose one from two" statements, the United States ONE side all said "false information," insisted that Li Jiaqi direct broadcast room and brand party signed in the contract and did not involve "the lowest price of the whole network" and "choose one from two" constraint clauses, the pricing power of direct broadcast room goods lies in the brand.

According to previous reports, Jingdong staff said that the above-mentioned Haishi products are Jingdong self-operated products, its price is low because Jingdong paid for subsidies from its own pocket, and questioned the head anchor has "choose one out of two" behavior.

According to the lawyer's letter provided by the staff member, Haishi said that Jingdong repeatedly violated the contract agreement and directly or indirectly modified the sales price of Haishi products, resulting in passive breach of contract between Haishi Company and other customers, which is about to generate huge compensation risk.

Sina Technology found that the "US ONE Live Promotion Service Contract" states that brands need to guarantee that the value of gifts is the highest value under the same conditions within the warranty period. During the warranty period, the brand shall ensure that the promotion provided by the designated person under all promotion services agreed by both parties under the framework of this contract shall be the maximum under the same conditions within the warranty period. In case of breach of contract, the brand shall refund five times the price difference to the consumer, compensate the United States ONE for the liquidated damages of RMB 2 million yuan, and bear all expenses and losses incurred due to the refund of the price difference.

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