Shulou(Shulou.com)11/24 Report--

Recently, the 2023 Media Integration Development Forum, jointly sponsored by the Society and the Wuhan Municipal CPC Committee and Municipal Government, was held in Wuhan, Hubei Province. The theme of this forum is "New Journey, New Mission, New pattern and New actions". More than 500 people attended the meeting, including responsible comrades of relevant ministries and commissions of central and state organs, responsible comrades of central and local media, experts and scholars, and representatives of enterprises. Wei Yuan, vice president of NetEyun Music copyright Development Department, delivered a keynote speech entitled "how to tell Chinese Music's own Story in the Media era", sharing NetEase's exploration and practice in music production and dissemination.

On the evening of October 26, NetEase Yun Music became the first virtual singer label WOWAIDO at the exhibition "AI Night" of Zhirong's future AI achievements. Virtual singer Chen Shuiruo brought a wonderful national style theme AI song and dance performance, showing the charm of the integration of technology and humanities. As a virtual brand WAWAIDO created by NetEase Yun Music and Xiao Bing! One of the first 12 members, her appearance, voice and skills were all generated by AI. At the party, Chen Shuiruo brought a national style theme show "Wind and Snow", three sets of national style modelling with classical objects and melodious melodies, ultra-high completion of the performance to achieve the effect of false and real, highly close to real people. This is an attempt of AI technology and traditional culture and art innovation, so that artistic creation in the tide of the times coruscate new vigor and vitality.

(photo provided by the organizer)

It is reported that the audio of "thousands of Blizzard" programs and songs has been online NetEase Yun music client and the major official accounts. WOWAIDO! The first batch of 12 members have all launched NetEase Yun Music X Studio, exploring a new era of man-machine co-creation of music works with NetEase musicians. Users can experience the voice charm of virtual singers by logging in to NetEase Cloud Music search "X Studio".

(photo provided by the organizer)

Wei Yuan believes that unprecedented changes have taken place in the spread of music culture in the era of financial media, and the current dissemination of music culture should pay more attention to the requirements of content quality, international influence, spiritual connotation and so on. She further pointed out that the spread of music culture should make full use of new media resources, technology and means, integrate the core of local culture into music creation, and tell the story of Chinese music.

At present, new media forms and new technologies such as AI have been more and more integrated into content creation. Wei Yuan pointed out that at present, AI can not completely replace real people to carry out content innovation. The role played by AI is to lower the threshold of creation, assist creation, and the core of content production is human creativity. Therefore, in terms of content innovation, NetEase Yun Music continues to explore and support excellent local original musicians with a series of measures to inject a steady stream of new forces into the music industry. Through special planning and flow support, such as near-Earth Voice, city travel guide, to help musicians better show their own style and characteristics, let users use music as the medium, connect people and urban cultural scenes, and feel the music charm of different regions.

Under the trend of new technology and new media, NetEase Yun Music helps musicians lower the threshold of creation and improve creative efficiency through technological innovations such as AI. Since 2018, NetEyun Music has put into the research of the combination of music and artificial intelligence, and has made many industry-leading achievements in AI arrangement, lyrics, composition, singing, intelligent recommendation and so on. The platform launches a series of music creation efficiency assistance tools to actively explore the application of cutting-edge technology in the music field, covering the whole creation process of musicians, such as inspiration charging station, BEATSOUL inspiration, NetEase Tianyin, NetEyun music X Studio and so on. This year, NetEase Yun Music also partnered with Xiaobing, a leading AI company in China, to launch 12 unique AI singer voices to help producers and songwriters quickly match their voices and better create works.

It is reported that NetEase Yun Music X Studio is an AI singer music creation tool for music lovers, with many virtual singers of the Xiaobing family built in to provide convenient and effective music creation assistance services for musicians and music lovers. Through NetEase Music X Studio, musicians only need to enter music scores and lyrics, and AI singers can sing in seconds. Wei Yuan believes that AI creative auxiliary products and services can lower the threshold for music production, help musicians create at a lower cost, and explore multiple channels and new forms of copyright revenue.

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