Shulou(Shulou.com)11/24 Report--

[Shanghai] [October 24, 2023] Achilick Hitachi Appliances officially launched the new Hitachi Hitachi-Japanese refrigerator 2023 media conference with the theme of "The Art of Ease innovative Art Life" at the new design hall on the second floor of the Shanghai Glass Museum, and officially launched the new Hitachi GX series refrigerator-R-GWC670TC.

This time, Mr. Izumi Seiji, General Manager of Hitachi Hitachi Home Appliances, Ms. Wang Lei, Minister of Advertising, and Mr. Yang Wei, Chief of Planning Department, joined hands with Michelin Chef and well-known media and designers in the industry to explore the ingenuity of Hitachi's new GX series refrigerators and interpret the new brand concept of "The Art of Ease".

Location of the press conference of "The Art of Ease Creative Art Life" for Hitachi Home Appliances

I. function and highlight of the product

"The Art of Ease", the relaxed home life brought by the Achilick Hitachi brand.

The new Hitachi GX series refrigerator, adhering to the concept of "pursuing excellence, continuous innovation and providing exquisite products" of Hitachi household appliances, has carried out innovation and breakthrough in appearance and humanization, aiming to meet the personalized needs of urban families for high-quality and relaxed home life, and is committed to creating a new experience of "The Art of Ease".

-- Modern minimalist style, brand-new ultra-thin cabinet design

The new Hitachi GX series refrigerators use mirror panels with wood grain decoration strips to inject elegant texture into the kitchen space. The mirror glass panel is not only easy to clean, but also makes the whole space look more open and bright. The new ultra-thin embedded cabinet design is an integrated home decoration scene that can be well adapted to the modern family kitchen. Today, with the increasing shortage of urban living space, this design cleverly solves the problem of space utilization and increases more freedom for consumers' kitchen layout planning. It not only saves space, but also adds a modern sense to the kitchen, integrates with other high-end kitchen appliances and decorative elements, and makes the refrigerator easier to clean and maintain. Hitachi's new GX series refrigerator is not only a high-performance household appliance, but also can be well integrated with different styles of kitchen, showing elegant taste.

A new generation of vacuum ice temperature to restrain dryness and lock up delicacy

The new generation of vacuum ice temperature fresh-keeping technology of Hitachi's new GX series refrigerators can form an independent sealed space, effectively restrain dryness and keep meat and fish fresh. It is not easy to freeze when stored at about-1 ℃. It can not easily destroy the cell wall and retain the flavor of the food while draining the air from the food.

On-site product display at the press conference of "The Art of Ease innovative Art Life" of Hitachi Home Appliances

II. The content of the speech made by the leaders of Achilick Hitachi.

Mr. Izumi Yuji, General Manager of Achilick Hitachi Household Appliances (Shanghai) Co., Ltd., said at the press conference: "Today, we are proud to launch the new products of Hitachi GX series refrigerators. This product not only has 670L super storage space and excellent appearance design, but also adds a new generation of vacuum ice temperature fresh-keeping technology to make your life more convenient and comfortable. Our global team has made great efforts in product design and manufacturing to ensure that every refrigerator meets high quality standards. We hope our products will be a worthy partner in your family life. "

Speech by Mr. Izumi Yuji, General Manager of Achilick Hitachi Household Appliances (Shanghai) Co., Ltd.

Achilick Hitachi appliance "The Art of Ease" concept, a good "UNITED" integration of science and technology and life, adhere to ingenuity, simplicity, innovation as the core competitiveness, so as to create and around a theme of "innovative art, life enjoyment". Nowadays, people's demand for quality of life is getting higher and higher, and the demand for product appearance and performance has also become a consumption trend. based on consumer demand, Hitachi home appliance brand is carefully designed and crafted. Determined to bring consumers a better choice of life, committed to the development of high-end household appliances, so that people's life is more convenient, fast and beautiful. The new GX series refrigerator, with ultra-thin embedded cabinets and modern simple design, meets people's psychological needs and the concept of streamlining life, bringing consumers a relaxed home life.

Wang Lei, head of Advertising Department of Hitachi Household Appliances (Shanghai) Co., Ltd., spoke.

III. Expert interaction

Industry experts help to talk about the concept of fresh storage.

In order to convey to the guests more profoundly and clearly the brand concept of "The Art of Ease" of Hitachi home appliances, Mr. Feng Wei, executive chef and food expert of a well-known five-star hotel, was specially invited to express his views on food storage with the media and guests, bringing a unique interactive experience. Combined with the major functions of Hitachi's new GX series refrigerators, Mr. Feng Wei shared with the guests his unique insights on food preservation from a nutritional point of view, and through on-site cooking, enabled the guests to further understand the fresh-keeping methods of food materials and the functional highlights of Hitachi's new GX series refrigerators.

Feng Wei, executive chef of a well-known five-star hotel, interacted with guests on the spot.

IV. Summary of activities

This "The Art of Ease" 2023 new product launch is not only the global debut of Hitachi's new GX series of refrigerators, but also a concentrated display of the common brand concept and strategic direction of Achilick and Hitachi. Achilick has high-end products and global supply chain management capabilities, while Hitachi has extensive experience in home appliance manufacturing, R & D and marketing. This conference is an important stage for Achilick Hitachi Home Appliances to demonstrate its comprehensive advantages in R & D, procurement and production systems, and will also strengthen its competitive position in the global market. This not only reflects the brand strength of the two companies, but also highlights their common goal in promoting the continuous improvement of technology and quality in the home appliance industry.

As an advocate of high-quality household appliances lifestyle, Achilick Hitachi Household Appliances looks forward to sharing the brand concept of "The Art of Ease" with people through this press conference, and will continue to take excellence, innovation and refinement as the core competitiveness. Hitachi's new GX series refrigerator R-GWC670TC will break consumers' inherent understanding of home appliances, provide urban home life solutions for Chinese consumers who pay attention to the quality of life through hard core technology, and experience the beauty of relaxed home life within an inch.

Azilek Hitachi Home Appliances "The Art of Ease innovative Art Life" press conference site

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