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Small demand gives full play to its great advantages, Little Bear Appliance builds a boutique moat.

2025-01-19 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Shulou(Shulou.com)11/24 Report--

Some business experts say that this is a golden era of a new consumption wave. China not only has a huge and perfect industrial chain and supply chain, which can provide conditions for the birth of every market segment, but also has a large number of young main consumers with ideas and personalizations. they are willing to pay for ideas and yearn for the satisfaction of refined life.

However, in the ever-changing market segment, it is not only the speed of entry, but also the height of innovation, which is proved by the cycle again and again. When the torrent of the dividend era fades, those who can stand firm and continue to take the lead are often brands that have already built a product "moat".

As the first stock of creative small household appliances, Little Bear is a brand that is good at capturing the subtle needs of users and tapping greater product value and advantages through innovation. During the period of June 18 this year, Xiao Xiong achieved a total sales of more than 340 million, with a total sales of more than 2.8 million units, and ranked first in seven categories, such as health pots, egg boilers and electric lunch boxes. And behind such a wide range of consumer recognition, how does Little Bear do it? In fact, the same reason is that it meets the more diverse and subtle needs of users in product innovation, and enhances the exquisite life experience for users.

Whether it is a small bubble health pot that nourishes food materials, a simple clean wall-breaking machine, or miscellaneous grain rice cookers in line with the dietary trend, folding multi-function pots roasted while rinsing together, and so on, behind each product innovation, Little Bear Electric not only grasps the user "little things" ignored by most brands, but also through the continuous innovation and iteration of the value of "small" to give play to a more "big" brand competitiveness advantage.

Capture "small" needs and bring about a diversified and refined way of life

In the era of experience economy, the new generation of young consumers pay more attention to the expression of "self", and their consumption motivation is closely related to their cognitive ideas. According to the "20-year Insight report on Chinese consumption" released by CBNData, consumers now tend to be driven by "need" and pay for their real self-needs. In addition, among the ten typical consumer characteristics, including the "circle team" of social interest, the "health-preserving contestant" who refreshes the body and mind, the "travel talent" of fancy clocking in, the "knowledgeable eater" who has exquisite taste of new food, and so on, all show a more individual and meticulous consumption attitude.

The "centripetal birth" of young people is the driving force that drives Little Bear's electrical products to "rise to the new". At present, Little Bear Appliance has more than 60 innovative categories, each of which provides users with different "small" needs, creating a higher quality experience value advantage. Centering on the trend of active health preservation for young people, Xiao Bear Electric small Bubble Health Pot fully releases nutrients from food materials with dense bubbles to take care of diet health. Aiming at users' pursuit of diet, sugar control, fat reduction, etc., Xiao Bear Electric miscellaneous grain cooker innovative micro-pressure technology can easily cook Q-bomb miscellaneous grain rice. Based on the users' pain points on the noise and cleaning of the wall-breaking machine, Xiao Xiong Electric can not only disassemble the bass operation of the wall-breaking machine, but also disassemble the knife head to achieve omni-directional cleaning without leaving a dead corner.

Not only to strengthen the rigid demand category, to expand the emerging category, now Little Bear Appliance also provides users with a diversified and exquisite lifestyle through scene innovation. In the "one person" scene, enjoy a good meal with a mini rice cooker, and the "small and beautiful" health cup is put down so that the pot can be picked up as a cup; while in the mother and baby scene, the "grinding" cooking stick helps novice parents make fancy supplementary food, and the multi-functional milk regulator protects the healthy growth of the baby; there is also the dinner scene, folding the multi-function pot to achieve rinse and barbecue, you can eat barbecue and hot pot at the same time. Not only that, but also in office, travel, camping and other scenes, Little Bear Appliances brings different exquisite life experiences to users.

Cure the "small" emotion and bring the younger gene closer to the user.

In addition to explicit material needs, contemporary young people are also more eager for spiritual satisfaction. Because compared with the older generation, young people not only have pragmatic rationality, but also have the sensibility that is willing to choose for spiritual pleasure, which precisely shows that the relationship between brands and users has already begun to be reshaped in this generation of consumers.

In addition to being close to young people through products, Little Bear Electric Appliances is also constantly exploring more effective, deeper and closer ways of communication with young people, no matter from the life or spiritual level, fully implement the younger brand genes. Judging from the latest brand movements, after holding the latest spokesman Wu Lei, Xiao Xiong not only held a "bear hug flash parade" in Guangzhou, Beijing, Shanghai and other places, but also used doll bear hugs, ASMR, wish messages and other interactive ways in every corner of the city to bring emotional healing to different young people. Online, the TVC short film "100 Happy moments cured by Little Bear" performed by Wu Lei has also garnered more than 60 million of the cumulative views of the whole network, setting off discussions on Little Red Book, Douyin and other different platforms. By capturing the "small" mood of every moment of life, it gives voice to the broad masses of young people and conveys a warm and cured brand image to the outside world.

Polishing "small" details, the power of mathematical intelligence is the strategic escort of high-quality products.

As a matter of fact, Little Bear, which continues to bring exquisite life and cure ideas to young people, also has a set of "internal skills" for the high-quality development of long-term enterprise doctrine, which is not only an important driving force for Xiao Bear to implement the boutique strategy. it is also a solid guarantee to bring the best experience to users.

In order to realize the coordination between the top and bottom of the enterprise and the increase of quality and efficiency, Xiao Xiong has constructed a digital intelligence solution of the whole process, finely polishing every "small" detail in the whole chain of the enterprise, using a new generation of digital platforms such as ERP, intelligent manufacturing platform and marketing business platform by means of "three-wheel drive" of process, data and system, and through system construction and integration in various business areas of research, production, supply, marketing and finance. All-round promotion of enterprises to digital and intelligent operation transformation, from customers to place orders, product manufacturing, production capacity, warehousing, distribution and other chains are interlinked, creating a solid digital and intelligent enterprise base.

Under the empowerment of mathematical intelligence, Little Bear Electric Appliances is not only stable and far away on the strategic road of high-quality products, but also finds the "optimal solution" for users' full-cycle experience. From the beginning of users' new needs, Little Bear Electric Appliances will make accurate insight through massive data, feed innovation and R & D, and overcome difficulties for each user demand through more than 10 R & D teams and more than 300 professional R & D and technical personnel. In addition to innovation and practicality, Xiao Bear also has a full insight into the aesthetic needs of young people. For the first time, through a 10 + design team and more than 60 + professional designers, Xiao Bear works with high-quality global design resources to iteratively upgrade for users.

In addition, Xiao Xiong Electric Appliances also abide by the high-quality requirements for every detail, through more than a dozen professional laboratories such as performance laboratories and electronic laboratories, as well as a large number of high-precision modern testing equipment, ensure that every product delivered to users is guaranteed of high quality. In rapid response to market demand, Little Bear has four intelligent manufacturing bases, more than 70 production lines and two top-level automatic production lines in China, transforming from a user's idea to a landing product efficiently. constantly meet users' ever-changing demands for exquisite life.

It is based on the ingenuity of each link that Little Bear Electric Appliances has been able to gain extensive market recognition and authoritative honor. Since the beginning of this year, Xiao Xiong has not only won the top 100 enterprises in Foshan, the top 100 manufacturing enterprises in Foshan, the top 100 private enterprises in Foshan, the top five brands in the food machinery industry, and so on, fully demonstrating the strong momentum of high-quality development. Up to now, Xiao Xiong Electric Appliance has won many honors such as "Top Ten innovative Enterprises of China Industrial Design" and "National Industrial Design Center", and many products have won important awards such as China Design Red Star Award, Prager Award and AWE Epland Award.

Generally speaking, Little Bear Electric Appliance has fully exerted its ingenuity to the extreme in all dimensions such as product innovation, user interaction, lean manufacturing and so on. From the perspective of the industry, Xiao Xiong's differentiated development path is not only the strength of its brand moat, but also the brand password that it can go through the industry development cycle and win step by step.

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