Shulou(Shulou.com)11/24 Report--

On November 15, the Seventh Marketing Science Conference 2023, sponsored by Mingluo Technology Group and its second hand system, will be held in Shanghai ANSA International Conference Center. The annual marketing science conference is a grand gathering of thousands of people in the industry, facing marketing scientists and facing the urgent problems of the industry with the scientific spirit of "measurable, verifiable and predictable". The theme of this marketing science conference is "the era of ups and downs, there is a bright future", focusing on "big 'market,' big 'demand,' big 'model,' big 'marketing,' big 'responsibility", five major topics to explore the possible path of marketing in the future.

Adhering to the three scientific elements of "measurable, verifiable and predictable", Ming Lue Science and Technology and the second hand system have always advocated: making scientific decisions through objective data, precipitating and popularizing the methodology of proven science, and the scientific spirit of seeing things dialectically from the perspective of development. In order to explore more possibilities on the road of marketing practice with marketing scientists and brand owners, foresee the new order of marketing in the future, and still forge ahead courageously in the face of the changes in the market, we hold a "marketing science conference" every year. Join hands with like-minded partners to build an ideological feast that can inspire and help marketing practitioners in the industry.

2023 is the year of restart and recovery. Under the recovery, brands are facing a more complex and diverse environment, a contradiction between consumer changes and technological iteration: the dividend period driven by quantitative change has gradually come to an end, and the rules of the king have become clear; China's big market, going out to sea and breaking the circle, there is great potential for innovation opportunities; consumption growth is gradually slowing down, consumption decision-making path is both perceptual and rational, consumption upgrading and consumption differentiation are both important. And we should firmly believe that it is precisely because of the changing circumstances that we can inspire more possibilities, and our marketing work is still "big".

After experiencing the uncertain market environment, the holding of the Seventh Marketing Science Conference has a more important "mission": more than 30 industry experts and thousands of industry workers gather to get rid of the growth logic behind the "market fog". We will jointly explore how technological changes adapt to the changes of the times, and find a "big" path in the ever-changing market.

Five major topics, in-depth discussion

At present, the national economy is in the stage of recovery, and the market environment of consumer brands has become more complex and unpredictable. Many brands say that the biggest marketing challenge now is to seek innovative breakthroughs in an unstable economy. The quantitative change drive of the dividend period has gradually come to an end, and a new round of reshuffle brought about by qualitative change is being staged in various industries.

In this era of ups and downs, we should forge ahead without fear of hardships and dangers, and there is still huge room for development:

● "big" market, there are: China's big market, go to sea, break the circle, there is great potential for innovation opportunities.

There are possibilities for the "big" demand of ●: consumers' decision-making path includes both perceptual factors and rational factors; consumption upgrading and consumption differentiation coexist; and new products and categories are constantly emerging in various industries.

● "big" model, there is something to do: we are in the wave of technological change, artificial intelligence in various fields to improve productivity efficiency, for brands and the entire ecosystem to bring new opportunities.

● "big" marketing, there are: in a deeper level of thinking, innovative products and business models; with a wider range of partners to build a better brand.

● "big" responsibility, more can be: data security, privacy protection, everything is consumer-centric.

This conference revolves around the five major topics of 'big' market, 'big' demand, 'big' model, 'big' marketing and 'big' responsibility, to break through the fog of market transformation and make the road of brand growth clearer.

Rich experience is ready for more surprises.

Important guests attended, and a knowledge feast needs to be opened urgently.

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