Shulou(Shulou.com)11/24 Report--

Huawei's flagship store, Tianjin Binjiang Road, opened in Tianjin Binjiang Road pedestrian Street on October 27, Beijing time. This is not only Huawei's first flagship store in North China, but also the first Huawei flagship store to experience a new upgrade. Huawei Tianjin flagship store will bring richer full scene experience and higher quality service to consumers.

At a media conference the day before opening (October 26), Rong Tao, head of Huawei Terminal BG Retail Department, shared the service concept of Huawei's flagship store and the design story behind the Tianjin store with Zhao Chunshui, deputy general manager of Tianjin Planning and Design Institute.

Experience upgrade to create consumers'"city living room"

Unlike ordinary experience stores, Huawei's flagship store is not aimed at sales, but is more about providing quality products and services to consumers, said Rong Tao, head of retail business at Huawei terminal BG. "We hope that not only the products are far ahead, but also the services and experiences of the flagship stores are far ahead."

High-quality and warm service is an important foundation for Huawei's flagship store. According to Rong Tao, the flagship store not only has rich hardware product experience and professional explanations provided by experience consultants, but also strives to provide consumers with services that exceed expectations. such as free gift packaging, data backup, cleaning and disinfection, free film, members' birthday gifts, etc., to bring surprises to users.

In addition, the rich social activities of Huawei's flagship stores also practice the idea of "city living room", allowing consumers to connect closely with Huawei, the city and Huawei. Have a relaxing yoga in the sports area, listen to lectures from industry celebrities in HUAWEI TALK, and learn the skills of using equipment in the "Huawei School". These colorful activities provide more choices for urban residents.

Rong Tao also said that the Tianjin flagship store will continue this feature by launching activities such as cycling, Frisbee, flag rugby, youdao STEAM classes, e-reading and drawing stories, and so on, to turn Huawei's Tianjin flagship store into a healthy room for Tianjin people and a parent-child playground. Because of these high-quality offline services, Huawei's extraordinary experience has formed a complete closed loop.

Huawei flagship store is not only an important contact point between brands and consumers, but also a direct channel for consumers to experience brand culture and ideas. " With Tianjin stores as the starting point, Huawei's retail business has undergone a major upgrade, with the goal of "one city, one city living room", and plans to have more than 25 flagship stores nationwide within two years. Huawei wants to create the ceiling of retail experience, we continue to provide consumers with the warmest services, the most innovative products, the most extreme experience, and hope to connect more consumers with our leading services. " Rong Tao said.

Through ancient and modern times, using new technology to restore the old customs.

Huawei has been actively practicing the concept of closely combining Huawei's flagship store with urban characteristics to create an one-city, one-store, one-city culture. As a city that plays an important role in China's modern history, Huawei has selected the Tianjin flagship store in the century-old Tianjin Transportation Hotel, reorganizing and integrating modern science and technology with historical space, and bringing new life into history.

Zhao Chunshui, deputy general manager of Tianjin Planning and Design Institute, who participated in the design and transformation of Huawei's flagship store in Tianjin, said that in order to maximize the historical features of the building itself, the design team consulted a large number of historical materials and found the original hand-drawn drawings of the designer in 1927. Through the strategy of light renovation, low impact, and micro-renewal, the old building can be restored to the old style.

In the process of renovation, Huawei also peeled off the current situation of the building, removed multiple layers of real stone paint sprayed on the exterior wall due to repeated repairs, and repaired and filled the cracks, chisels and rivets on the wall. and in strict accordance with history to restore the disappearance of the parapet, and finally restore the architectural aesthetics of the transportation hotel itself.

"in the process of renovation, in order to restore the style of the old building itself, we sacrificed part of the commercial area, restored the demolished arcade at the entrance, and redesigned the diamond-shaped atrium, at all costs and at the expense of commercial interests. it fully illustrates Huawei's painstaking efforts to turn its Tianjin flagship store into a Tianjin city living room." Zhao Chunshui said.

Subtract in building repair and add on scientific and technological care. Zhao Chunshui believes that the new space and new experience of Huawei's flagship store in Tianjin not only rejuvenate the old buildings, but also keep pace with the times through the link between architecture and nature and the collision between history and modernity. This also fully reflects that Huawei brings not only technological progress, but also the pursuit of the value of a simple life.

In the future, as Huawei's flagship stores will enter more cities, Huawei will also create more models of urban living rooms with high-quality products and services and storefront design with regional characteristics. Strive to deepen the emotional connection with users with warm, practical and differentiated services, and use science and technology to empower the public's better life.

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