Shulou(Shulou.com)11/24 Report--

Huawei's Tianjin flagship store officially opened on October 27th, which is also a modern flagship store located in the historic shopping street. With the power of Huawei's modern technology, this century-old building has a new vitality and functions.

The flagship store in Historical and Cultural Street, the "science and technology" of the century-old building has changed into Huawei's Tianjin flagship store, which is located at the intersection of Heping Road and Binjiang Road in Tianjin. it is not only the busiest intersection in Tianjin, but also the gathering place of Chinese cultural relics conservation buildings. there are landmark business representatives of Tianjin built in 1928, there are also Huizhong Hotel, which was built in 1930, and Huawei Tianjin flagship store. It is located on the century-old Tianjin Jiaotong Hotel Building.

According to public data, the Tianjin Jiaotong Hotel, originally known as the Transportation Hotel, was built in 1928 and has an early modern architectural style. The Jiaotong Hotel is opposite to the Quanye Field Building and Huizhong Hotel Building across the street. It is also a cultural relic protection unit and a key protection grade historical building in Heping District, Tianjin.

In order to give new life to the old buildings, Huawei chose to cooperate with Tianjin Design Institute, made reference to a large number of historical blueprints from the point of view of protecting historical buildings, and finally tried its best to restore the amorous feelings and architectural memories of transportation hotels in the way of repairing the old ones, so that this century-old building will be full of new vitality again.

For example, Huawei has tried more than a dozen paint withdrawal schemes, and finally restored the texture of the sand and gravel exterior walls of transportation hotels through water brush stone materials. For example, Huawei chose to sacrifice some commercial area, eventually restore the original facilities such as the arcade, and redesigned the diamond atrium.

Integrate multiple spaces to create a new model of full-scene intelligent life inside the store, designers integrate different dimensions of multiple spaces, such as retail area, exhibition hall, maintenance area, leisure area, art exhibition area, sports and fitness area, with a rich variety, enough for everyone who comes here to stop and further immerse themselves in Huawei's full-scene intelligent life.

Take the new sports health experience area as an example. Tianjin flagship store is the first flagship store of Huawei to set up a complete intelligent sports health area in the store, which provides two major areas: sports area and health area.

In the health zone, a series of new wear products such as Huawei WATCH 4 series, Huawei WATCH GT 4 series and Huawei WATCH Ultimate extraordinary masters are displayed. Users can experience these wearable devices here, or measure their own health data.

In the sports area, Huawei provides Hongmeng eco-related fitness equipment such as elliptical machines, rowing machines and treadmills for users to experience for free. When users wear brand-new smart wearable devices in the healthy area, they can start a new experience of multi-device joint running in the sports area and experience the charm of Hongmeng ecology.

Huawei Tianjin flagship store will also irregularly carry out a variety of rich outdoor activities, such as cycling, Frisbee, waist flag rugby, etc., and even cooperate with professional sports institutions to set up fitness courses. Customers can also join the sports community of Huawei Tianjin flagship store to obtain first-hand activity information. This kind of activity with sports health as the core and full of humanistic care gives Huawei Tianjin flagship store a public community attribute. No matter they are sports enthusiasts or healthy people, they can communicate with each other and make friends from all over the world.

This kind of science and technology for human humanistic care, but also reflected in children's activity areas.

With the resources of Huawei School and Education Center, Tianjin flagship store holds monthly store theme sharing sessions such as youdao STEAM classes, storytelling sessions, KD story experts sharing and fun photos, providing more choices for children's extracurricular life and using technology to protect children's growth.

In the children's area, Huawei has prepared special safety tools for children, and is also equipped with children's medicine kits to deal with emergencies. All the sharp corners such as cabinets and tables are affixed with anti-collision stickers, and the contents provided have been strictly vetted. Pictures, videos, picture books and other children's books have all been manually examined, which also gives parents one more good place to walk their children and study on holidays.

Let's take a look at the whole house smart area located on the second floor: it covers an area of 280 + square meters, and it is also the largest whole house smart area in Huawei's flagship store. Huawei really restores the real smart home scenes such as living room, kitchen, bedroom and so on. Through the Huawei gateway connecting smart devices in various regions, such as intelligent door locks, air purifiers, floor-sweeping robots, etc., consumers can experience an immersive, personalized and growable full-scene intelligent experience here.

Not only that, Huawei Tianjin flagship store also integrates coffee area, children's area, art exhibition area, sports health area and other multiple spaces, creating a coherent multi-dimensional space for citizens' life.

Written in the final hall of the brand and the city living room, Huawei's flagship store in Tianjin is such an interpretation of technology. In our traditional understanding, stores are retail stores and after-sales stores used to experience and buy products, but Huawei's original intention of building a flagship store is obviously not like this. Therefore, Huawei Tianjin flagship store is also a "city living room" identity to meet with local consumers.

This means that Huawei's flagship store is no longer focused on selling products, but a mix of sales, experience, after-sales and even social activities.

In addition to the various outdoor activities mentioned above, Huawei's flagship store in Tianjin also offers guest sharing activities such as HUAWEI TALK. For example, in HUAWEI TALK, Huawei's flagship store in Tianjin has become a sharing stage for bigwigs in the fields of technology, culture, art and so on. Customers can share speeches from all walks of life at zero distance in a relaxed atmosphere, and understand the logic and stories behind products, creations and industries.

At the same time, Huawei Tianjin flagship store will also join hands with Tianjin cultural institutions to jointly hold HUAWEI TALK theme courses, create Tianjin cultural classes, let traditional culture stand in front of the stage, help brands go out and realize brand social responsibility.

Huawei has continued to build its flagship store system since the first Huawei flagship store opened in Shenzhen in 2019, and now has eight flagship stores across the country. These flagship stores will make some designs with local cultural characteristics according to the city where they are located, which is why each Huawei flagship store is not only the best place for users to experience Huawei's panoramic products, but also a city living room to learn, create and exchange new technology, literature and art and way of life.

In this process, Huawei flagship stores will continue to show customers Huawei's technology concept and brand value, so that consumers can better understand the products and enjoy intelligent service experience. Rong Tao, head of the retail business department of Huawei Terminal BG, said: "our shop assistants do not have a sales task, the only task is to serve consumers well."

It is believed that through Huawei's flagship store, Huawei can also quickly connect tens of millions of consumers, more efficiently tap the deep needs of users, and then quickly achieve these needs through technological innovation, and finally achieve a positive closed loop of innovation, together with tens of millions of users, interpretation of science and technology from human, science and technology.

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