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"there are no technical surprises for Chinese trams," the president of newly built cars in Japan said crazily: just arrange the APP icon

2025-01-29 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Thanks to CTOnews.com netizen Alejandro86 for the clue delivery! PS5 + big color TV

Author | Truman

"there are no technical surprises for electric cars in China."

It was Koizumi Kawanishi, president of Sony Honda Mobile (Sony Honda Mobility), who said this.

Sony Honda Mobility is a high-end electric car joint venture set up last year by Sony and Honda, each 50 per cent owned by Sony and Honda.

The president and COO of this newly formed joint venture is Kawanishi Quan.

Source: SONY recently told the media that although the development rate of Chinese electric car manufacturers is "strong", in terms of information technology, "just like arranging the icons of smartphones, there are no technological surprises at the moment."

As soon as this remark came out, netizens did not agree.

So, what will the electric cars they build look like?

01. Publicly belittling China Tramways it is reported that in an interview with Japan's Sankei Shimbun and other media, Kawanishi used the word "vigorous" to describe the speed of development of electric vehicles in China.

But he believes that despite the rapid development of electric vehicles in China, in the use of information technology, "it feels like piecing together the icons of smartphones, and there is no technological surprise."

Source: Sony Honda Mobility said this because he was in charge of smartphones at Sony and thought he was familiar with the IT system, which provides all kinds of information and entertainment on the displays of electric cars.

He said that basic entertainment services such as listening to music and watching videos are already perfectly available on smartphones, and that continuing to apply these operations on cars is nothing new.

In other words, the car entertainment we offer is nothing new.

So what can Sony Honda do?

Sichuan Xiquan said that their product development will be based on high performance, and then achieve functional expansion in the next few years. "just like Sony's PlayStation, it is very important to launch high-performance products from the beginning."

He also pointed out that in the development of electric vehicles, adding additional functions through software updates will become the mainstream.

Sichuan Xiquan told the media that they will provide unique mobile entertainment features. "the new car built by Sony Honda should evolve to mobile tools that predict human thinking and provide quality service."

Source: Sony Honda Mobility, in his view, the closer you get to the control of the car, the more cautious you should be. "but at the same time, there are a variety of ways to change the quality of a car, such as the mode of driving. Another way is entertainment-it can also change the quality of driving."

The comments came after Sony Honda Mobile officially unveiled a prototype of its first model, the AFEELA, in Japan on October 17.

The new car, jointly built by Sony and Honda, is equipped with 45 cameras and sensors inside and outside, an overlong integrated central control screen, and integrates Sony's entertainment functions such as film and television, music and games.

Source: Sony Honda Mobility, however, AFEELA will not be ready for mass production until 2026.

There is no doubt about Sony's entertainment business ability, and Honda has no less experience in building cars as the Big three of the Japanese system, but is it necessary to cooperate with each other?

Japanese car companies also paid homage to learn Art Last year, Honda launched its first pure electric car in China: the EVR N series, a two-car strategy composed of Guangzhou Auto Honda and Dongfeng Honda, which launched the e:NS1 and e:NP1 respectively.

Source: Dongfeng Honda Honda China said at the time that the eDrex N series placed Honda's expectation of using more than 70 years of technology to build electric cars in China.

The ideal is very high-end, but compared with the higher pricing, smaller size and mediocre interior and exterior design of our own brands, the eDrex N series has not made a splash in the domestic market.

In fact, while saying that there is no technology, it is also Japanese car companies that have begun to cooperate with Chinese companies.

In August, Nissan will use Dongfeng's newly released "Quantum Intelligent Electric Architecture" to develop and produce its own pure electric models, according to the Daily Business News. Dongfeng did not respond directly to the matter at that time, saying only that specific news would be made known to the outside world.

Source: Dongfeng Motor, the first Japanese brand to cooperate with Chinese car companies, is actually their big brother Toyota. As early as 2019, Toyota signed an agreement with BYD to set up a joint venture research and development company for pure electric vehicles.

The pure electric medium-sized car bZ3, which is jointly operated by Toyota, BYD and FAW Toyota, has been put on the market in mass production, using BYD blade batteries, drive motors and electric control technologies provided by Fudi Power.

On the other hand, GAC Toyota's second bZ series of pure electric SUV, which will be based on Ian's new pure electric platform and the project code name "AY5-T", is expected to be produced in a mixed line with bZ4X at GAC Toyota's fifth plant and is expected to be officially launched in 2024.

In addition to the cooperation on electrification, Toyota has also begun to "not be ashamed to ask questions" in terms of intelligence.

Also in August this year, Toyota China-invested startups, together with Horse Zhixing and Guangzhou Auto Toyota, announced that they would set up a joint venture to promote mass production of L4 self-driving technology.

Source: according to the cooperation agreement, the joint venture company will be formally established this year, with a total investment of more than 1 billion yuan, and the cooperative products will be put into use by the pony Zhixing Robotaxi operation platform.

In addition, Toyota has also changed the model of its R & D center in China, renaming the former Toyota R & D Center (China) Co., Ltd. to Toyota Intelligent Electric vehicle Research and Development Center (China) Co., Ltd., including the two major joint ventures and the joint venture with BYD.

03, PS5 + big color TV? Perhaps because Toyota is dominant in Japan and the pressure of Nissan and Honda, the Japanese car market has been calm for many years and has not formed the trend of new car-building forces in other countries.

Until the beginning of last year, Sony Honda, Japan's first new car-building power, arrived belatedly.

Source: on January 4, SONY2022, Sony President and CEO Kenichiro Yoshida unveiled a new prototype of its Vision S concept electric vehicle at the CES show in Las Vegas.

At the same time, Guan Xuan will set up a company called Sony Mobility in the spring of 2022 to enter the new energy vehicle market.

Previously, Sony has released two VISION concept cars, the all-electric car Vision-S 01 and the all-electric SUV model Vision-S 02.

Source: SONY of which Vision-S 01 wheelbase is 3 meters long, 100 km acceleration 4.8s, the overall body design adopts sliding back sedan running style, directly to the standard Tesla Model S, positioning medium and large pure electric cars.

But Sony is a newcomer to car building, so it joined Honda in the middle of last year to form a joint venture company Sony Honda Mobility, which is expected to launch its first model in North America by 2025.

Source: Sony Honda Mobility in January this year, Sony Honda Mobile unveiled a prototype of the pure electric car "AFEELA" at the CES show, with plans to start accepting preorders in the first half of 2025 and take the lead in delivery in the North American market in the spring of 2026.

AFEELA has not yet released the full technical parameters, from the previous exposure of information, AFEELA design is very avant-garde, the entire body appearance is very smooth, the whole car can hardly see the extra edges and corners.

Source: Sony Honda Mobility more precisely, the AFEELA style is radical, not only eliminating the traditional rearview mirror, using an electronic rearview mirror, but also removing the door handle for the first time, when the driver approaches the door, the car will automatically open the door.

It is reported that the AFEELA is positioned as a long-wheelbase electric coupe with a body size of 4895*1900*1460mm and a wheelbase of 3000mm. According to the Sony Honda prototype, there is a light-like Media Bar running through the front of the AFEELA directly in front of the car, which can be used to display the logo and display information such as charging progress.

Source: Sony Honda Mobility in the entertainment experience, Sony Honda will cooperate with Epic Games, and Sony will provide film and television, music, games and other entertainment functions. Sony President Kenichiro Yoshida revealed that PS5 will also get on the bus.

In addition, a new human-computer interaction system (HMI) will be launched to provide a personalized in-car experience through cloud service connections to achieve entertainment other than driving.

Source: Sony Honda MobilityAFEELA will use Qualcomm's Snapdragon digital chassis to achieve L2-level driving assistance in urban driving scenes, with a total of 45 cameras and sensors, which can not only improve safety, but also confirm the driver's condition and provide audio-visual entertainment in the car.

In terms of pricing, Kawanishi Quan previously said that he did not want to compete through reduction and price war, but no matter how he looked at it, the car was not much cheaper.

This article is from the official account of Wechat: Super Electric Lab (ID:SuperEV-Lab). Author: Truman.

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