Shulou(Shulou.com)11/24 Report--

CTOnews.com, October 29, according to the monthly tracking of China Intelligent door Lock Retail Market by Loto Technology Research, in the third quarter of this year, the omni-channel sales of intelligent door locks in China was 4.04 million units, an increase of 1% over the same period last year. The average price fell to the level of 1,000 yuan this quarter, hitting the lowest level in nearly three years, and reached the level of less than 1,000 yuan for the first time in August.

CTOnews.com summarizes the detailed data as follows:

The online market (excluding content e-commerce and new e-commerce) sold 1.13 million smart locks in the quarter, up 16.3% from the same period last year, with sales of 1.13 billion yuan, down 5% from the same period last year.

In terms of price, the average price of China's intelligent door lock online market in this quarter was 1003 yuan, which was 224 yuan lower than that of the same period last year, of which the average price in August dropped to 988 yuan. In this quarter, the sales volume of the market segment under 1000 yuan increased by 54% compared with the same period last year.

In terms of market performance, the online market sales share of the TOP4 brand is 34.8%, which are Xiaomi, Deshmann, Cadiz and Bock respectively.

The sales and sales share of ▲ Tuyuan Luotu Technology Xiaomi ranks first in the online market, with 16.8% and 18.4% respectively becoming "star products", leading to a 2.2% increase in brand sales share compared with the same period last year.

Deshmann, which is located at a higher end, ranks second in the online market in terms of sales and sales. at the same time, it is also expanding to the price range of 1500-2499, and ranks first in the market segment of 1500-1999 yuan and 2000-2499 yuan.

The sales volume and volume of Haier and Huawei both achieved positive growth in that quarter. Haier's core competitiveness lies in the smart home ecosystem, while Huawei's core competitiveness is brand appeal and mobile phone user traffic.

In terms of products, the unlocking mode has been upgraded from card swiping, fingerprint and password unlocking to face recognition and finger vein recognition, and the monitoring function has been fully expanded from "single smart cat's eye" to "intelligent cat's eye + indoor big screen + camera".

In terms of market scale for the whole year, it is estimated that the full-channel scale of the intelligent door lock market for the whole year is about 18.25 million sets.

The ▲ picture shows Xiaomi intelligent door lock E10 reference.

Quarterly report | the price of Q3 intelligent door lock is the lowest in the past three years, reaching 1000 yuan, and the gauge modulus increases or decreases. The annual forecast is 18.25 million sets, up 3.7%.

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