Shulou(Shulou.com)11/24 Report--

CTOnews.com, October 28 (Xinhua)-- after Microsoft CEO Nadella admitted that killing Windows Phone was a mistake, a former Microsoft executive interpreted the reason why Microsoft really killed WP from another perspective.

Brandon Brandon Watson, former head of Windows Phone developer experience, spoke on X (Twitter), saying that one of the important reasons for the decline of WP systems is the lack of interest of operators.

Due to the lack of interest from operators in the United States and some EU countries, the sales model of mobile phones is mainly bundled with operator communications packages, Brandon Watson said:

We are fighting an uphill battle to persuade operators to get their salespeople to recommend our phones.

If your phone lags behind Samsung, LG and other companies, it is doomed to fail in this marketing campaign, which is the main reason why we have to buy Nokia.

Even so, it's almost impossible for in-store sales to get salespeople out of the iOS trend.

The sales staff will promote the Lumia phone within a week or two before it goes on sale, but then we turn to iOS and we are moved to the corner of the store.

Misunderstanding chain reaction on Applied Ecology

Many WP users believe that an important reason for the elimination of the WP platform is the lack of appropriate applications. But Brandon Watson doesn't think so. the CTOnews.com translator's view is as follows:

The preferred answer always points to the size of the app store, but this is a lazy answer. Unfortunately, the salesperson in the operator store will default to this answer, and then the game is over.

We had a lot of mainstream apps on the platform at that time, but the lack of just one of the top 50 popular apps in offline sales promotion would have a bad knock-on effect among the salespeople.

When you consider the number of salespeople and the fact that they communicate to customers that "when one of the top 50 apps is unavailable on the Windows Phone platform," it's no longer a simple digital superposition.

I also understand the psychology of users, but this is a kind of FoMO (miss phobia, also known as community panic disorder, which refers to uneasiness and persistent anxiety caused by one's absence. Patients always feel that something very meaningful may happen in their absence. This social anxiety is portrayed as the fact that others always want their full attention when they get along with each other. )

It's just that some salespeople say they can't play the latest version of Candy Crush or Angry Birds, or there are salespeople who can't run Chase Bank apps. Microsoft WP Mall has a lot of mainstream apps, but the lack of one or two apps will give people the impression that they don't have enough apps.

Developers are not allowed to access internal tools. He also admitted that Microsoft has many shortcomings in promoting WP. Brandon said that Microsoft does not allow external developers to access Windows Phone's internal application development tools.

In fact, I think the biggest problem in our developer story is that we don't allow external developers to use the tools we use internally, which makes the application experience different.

Due to different application experiences, third-party applications will never stand out. People no longer use Lumias, and developers lose interest in building applications for the platform.

Related readings:

"Microsoft's three consecutive CEO turned over in mobile business: Nadella admitted that it was a wrong decision to give up Windows Phone."

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