Shulou(Shulou.com)11/24 Report--

On October 24, on the "1024 Xiaopeng Automotive Technology Day", the official debut of the "tomorrow Starship" Xiaopeng X9 attracted the attention of many netizens. This is Xiaopeng's first MPV model, positioning pure electric medium and large MPV.

Students who have seen the press conference believe that they will be impressed by this Xiaopeng X9, which is not only a new flagship model under Xiaopeng's "supporting and shaking" structure, but also a "new species" in the field of MPV. It has unique innovations in intelligent cockpit, styling design and technical capabilities, and it is believed that it will show strong competitiveness in the MPV market.

Why would you say that? Let's have an in-depth discussion today.

Xiaopeng X9 MPV market reformers at the turning point compared with cars and SUV, the MPV market has not been Volkswagen in the past years. However, in the context of consumer upgrading, the market is also gradually changing, its attribute as a "tool car" is increasingly diluted, on the contrary, the new position of both domestic and commercial is gradually being sought after.

According to the latest data from the Federation, retail sales in MPV's domestic market grew 18% from January to September 2023 compared with the same period last year, while the penetration rate of new energy in MPV gradually increased, reaching 4.1%, 9.8% and 20.3% in 2021, 2022 and June 2023, respectively. Among them, high-end new energy MPV rose rapidly, accounting for 0.5%, 22.8% and 80.2%, respectively.

"with the changes in the structure of Chinese family members, the future high-end growth of MPV will not be a flash in the pan," the Federation said. " Therefore, high-end new energy has become a force that can not be ignored in the market. At the same time, consumers are fond of new energy MPV because electrification and intelligence are improving the driving experience of MPV, especially with the prominence of many children and large-scale changes in Chinese families, the travel scene is more abundant, and the next "intelligence" based on electric power will become the top priority for consumers.

It is precisely because of the changes in the MPV market and the huge market generated by changes in consumer demand, since the second half of last year, domestic independent new energy brands have made intensive efforts in the MPV market. BYD's momentum brand launched the momentum D9, as well as Lantu's dreamer, polar krypton 009 and so on, have attracted wide attention. These can be seen as a prelude to independent brands' exploration of MPV market changes, and then ideal MEGA, Volvo EM90 and other new products are also on the way, mainstream brands have added pure electric MPV products. The turning point of market change has come.

The timely launch of Xiaopeng X9 is undoubtedly standing at the turning point of market change, blowing the horn of the transformation of MPV from refrigerator color TV big sofa electrification to intelligent cockpit.

Xiaopeng X9, the advantage of the new generation of "intelligent driving king" as a high-end new energy MPV standing at the turning point in the market, Xiaopeng X9 naturally represents the development trend of the industry to a large extent, which will constitute the core advantage of Xiaopeng X9, that is, intelligent driving.

When Xiaopeng G6 went public, Xiaopeng Chairman he Xiaopeng described it as the "king of intelligent driving" and dared to shout this slogan. Xiaopeng's greatest strength is its self-developed XNGP intelligent driving system.

The core goal of XNGP intelligent driving assistance system is to realize "full scene intelligent driving", that is, "all over the country" and "all the way". Therefore, it can be divided into two major functions:

Navigation-assisted driving covering the whole city-"urban navigation-assisted driving" function

Customized services for users to commute and high-frequency routes of the "AI driving" function.

First of all, when it comes to urban navigation-assisted driving, XNGP urban smart driving uses a light map scheme, which is not limited to the scope of use and updating time of high-precision maps, that is, what we often call map-less smart driving, through real-time access to traffic and road condition information, real-time processing and analysis and making choices, this kind of smart driving, which is closer to the pattern of human behavior, is essentially a dimension reduction blow compared to relying on high-precision maps.

At present, Xiaopeng XNGP system has the technical ability to support urban smart driving across the country, and after completing strict engineering testing and verification, it can be fully pushed in batches of open cities according to user coverage and itinerary requirements.

On the 1024 Xiaopeng Automotive Technology Day, he Xiaopeng officially announced that on the night of the 24th event, the first batch of "Kaesong" cities had officially opened a public test. "it should be noted that prior to this, Xiaopeng has announced that XNGP city navigation assistance will cover 25 cities in November and 50 cities at the end of December.

These will be the capabilities of Xiaopeng X9. No wonder Li Liyun, head of Xiaopeng auto driving, said confidently at the press conference: "the battle without pictures is over." while many cars are still relying on Gaojing maps, Xiaopeng X9 has taken the lead in the second half, which is indeed far ahead.

Another core function is "AI driving", which can analyze the user's commuting section and other relatively fixed lines in a short time to learn the user's driving style, so that AI can drive this route for you later.

You only need to set the starting point and end point once, learn once, and you can lock the route, which is available all over the country, not limited to the city. And AI drivers will continue to understand road characteristics and traffic environment and optimize routes and habits according to the proficiency of the route.

For example, you often take a fixed route to and from work, you can give AI to drive to learn, then after commuting, you can ask Xiaopeng X9 to open it for you, doesn't it sound a bit "little science fiction"?

On the night of the 24-day event, "AI driving" also opened a small-scale test, and will be fully available in the near future, the system version 4.4.0. This also reflects the saying of he Xiaopeng, "do not draw big cakes, do not secretly change concepts."

The basis for realizing the above two core functions is Xiaopeng's ultimate architecture of full-scene intelligent driving (XBrain), which is composed of modules such as deep visual neural network XNet 2.0 and regulation and control XPlanner based on neural network. the former is the industry's first perceptual framework with the ability to apply large models with the ability to understand time and space, while XPlanner can continuously analyze motivation in combination with more than minutes of time series, and adapt in time according to the surrounding environment information. Generate the best motion trajectory.

It can be seen that, at least in the current hot intelligent driving assistance, Xiaopeng X9 has been able to achieve an absolute lead. At a time when intelligence has become an important trend, this is the core value of a high-end new energy MPV.

When it comes to smart driving, in addition to auxiliary driving, the experience of the intelligent cockpit is also the key. At this point, Xiaopeng X9 will launch the 5th generation Xiaopeng intelligent cockpit system XOS Tianji.

XOS Tianji is a cockpit system developed by Xiaopeng deeply combining intelligent driving capabilities and next-generation intelligent cockpit application scenarios to serve the era of human-computer co-driving.

XOS Tianji has a new visual style with a strong sense of technology, and the interaction efficiency will also be greatly improved, such as the new multitasking architecture, which supports 3:7 rendering of application interfaces such as map navigation + music / video / settings on a large screen.

In this way, you can set up some car functions while watching the navigation, instead of having to exit the navigation interface every time you adjust the function, affecting driving.

XOS Tianji also supports the full scene SR, further opening up all the scenes from boarding to driving, temporary parking, charging, parking and so on.

For example, when many people drive, it is not good to judge what distance can be jammed, and some novice drivers lack sufficient vigilance for large cars and passers-by on the road. And when you use Xiaopeng X9, the whole scene car feeling SR can make timely tips to help people travel more safely.

And in XOS Tianji, the voice assistant has also connected to the XGPT smart model developed by Xiaopeng Automobile, so the new AI small P skills have been further upgraded, with more than 800 skills, as long as you add "small P" when raising the demand, you can accurately communicate, and the interaction is more natural. And it can also take the initiative to recommend services during your car use, for example, when it knows that you like to listen to a certain radio program best when you get off work, it will actively recommend it to you.

Of course, in addition to the above intelligent driving experience, the Xiaopeng X9 as the latest flagship model of the "supporting and shaking" architecture, it has many other innovations that are also worth paying attention to.

For example, it will also be the only standard "rear wheel steering" MPV in the world, which is comparable to the configuration level of millions of luxury cars such as Mercedes-Benz S, Land Rover, Porsche Cayenne, etc., which means that although Xiaopeng X9 is "huge", it does not affect its "flexible position". It usually encounters a sharp turn and needs to make a quick U-turn. Xiaopeng X9 can basically be "done in one hand", which will definitely be a kind of advanced and smooth enjoyment.

For example, Xiaopeng X9 also carries on the global 800V high-voltage platform technology of "supporting and shaking" architecture, which can charge faster, accelerate faster and consume less energy. At the same time, it also inherits the "supporting and shaking" structure of the only front and rear integrated aluminum die-casting technology in China, the body weight will be lighter, which will help to further improve the life span and improve the safety of the car space and battery simultaneously.

Finally, in the appearance design, Xiaopeng X9 is positioned as a pure electric intelligent seven-seat multi-purpose vehicle, the shape design is like a starship, has a very strong sense of the future, innovation and technology. Among them, the application of surface sculpture design and ultra-low wind resistance modeling bring us a new visual experience.

Generally speaking, Xiaopeng X9 is indeed worthy of a high-end new energy MPV that can lead the transformation of the market. It takes intelligent technology as its core advantage and grasp, while integrating many unique innovative features and selling points, and this function is very suitable for the new needs of consumers for MPV models in the new era.

You know, the new generation of Chinese families pay more attention to the quality of life, how to create a warm and convenient "mobile home" is an important mission of intelligent travel, and Xiaopeng X9, as a super-large space MPV, coupled with a series of intelligent driving experience, is precisely for everyone to create such a third space for intelligent travel, these are in the past traditional Sena / Grivia and other fuel MPV is very difficult to give. It will also be an excellent example of technology-led travel in the future.

Finally, although the official did not disclose the price of Xiaopeng X9 this time, but considering the innovative value it carries, CTOnews.com speculates that the price of at least 400,000-500,000 is worth it. Of course, it may be necessary to wait until the Guangzhou Auto Show in November this year.

With technical strength as the base, Xiaopeng is speeding up into the positive cycle to see this year's "Xiaopeng Automobile Technology Day", including the appearance of Xiaopeng X9, as well as the stunning of "land aircraft carrier" flying cars and self-developed biped robots, all of which are full of practical information. it has also further consolidated Xiaopeng's gene of "technology flow" in the new forces of car-building.

For example, when we introduced Xiaopeng X9, we repeatedly mentioned the "supporting Shake" architecture, which is the enabler behind Xiaopeng's leadership in the three core areas of intelligence, driving control and energy efficiency. The full name of the "supporting Shake" architecture is SEPA 2.0 Global Intelligent Evolutionary Architecture, which is a framework that Xiaopeng spent five years on independent research and development, with a cumulative R & D investment of over 10 billion.

At the same time, it is a comprehensive work of Xiaopeng's self-research technology in many fields, including integrated architecture, product development, iteration and system construction. The industry-leading XNGP intelligent driving assistance system we mentioned earlier, the revolutionary front and rear integrated aluminum die-casting body design in the automobile manufacturing field, the global 800V, and so on, are all eye-catching flowers blooming on the big soil of "supporting and shaking" architecture.

At the same time, in the next five years, Xiaopeng will invest more than 30 billion yuan to further promote the research and development of the entire structure, and this investment is also three times that of the past five years.

He Xiaopeng once said:

Those companies that are the first to see change, actively embrace the times, always stay focused, and continue to increase acceleration will cross this gap that is considered 'impossible'.

If the first half of the new energy vehicle is electric, the change in the second half lies in intelligence. It is precisely because Xiaopeng Motor saw such changes in advance that it made a forward-looking strategic layout, began to dig deep into the intelligent track from the early stage, and persisted in long-term doctrine and dogged to the end in the whole stack of self-research technology. such an advanced pattern and strategic determination, let Xiaopeng create the first in many industries.

In fact, Xiaopeng is now in a leading position in the field of self-driving, and it is the goal of competitors in the industry to drive the ceiling together with Huawei. XNGP intelligent driving assistance system has become the most barrier and core differentiation advantage of Xiaopeng brand and X9 model.

And such a long-term strategic focus, but also so that Xiaopeng can not be afraid of short-term fluctuations, rapid adjustment, to keep the enterprise on the regular track.

After experiencing the gloom of the listing of the old G9, Xiaopeng is adopting a series of measures in time to bring the enterprise back to the positive cycle. In addition to adhering to the long-term line of technology-oriented, they have also made active adjustments in organization and management. For example, in October last year, they set up five major committees: production strategy, product planning, technology planning, production and marketing, and OTA, to establish three product platform matrices to ensure that they are customer-oriented and market-oriented, and are responsible for the closed loop of the whole product business end to end. Since then, Xiaopeng has also set up five virtual committee organizations to open up the communication channels of the company's various business lines, so as to improve the efficiency of cooperation.

A series of adjustments soon led to an improvement, and with the launch of the new G6 and G9 this year, Xiaopeng's monthly sales rebounded to the range of 10,000 vehicles in July.

At the same time, he Xiaopeng also said that the company will enter a weak positive cycle from the third quarter of this year, and the positive cycle speed of Xiaopeng will accelerate from the third quarter to the third quarter of next year. From the third quarter of next year to the end of 2025, Xiaopeng will enter a positive cycle of ultra-high speed.

Enterprises that have not experienced twists and turns will not be mature enterprises, but can overcome difficulties and uncertainty, lead the team to continue to move forward in the twists and turns, is also a truly mature entrepreneur.

According to the latest data, Xiaopeng delivered a total of 15310 new cars in September, an increase of 81% over the same period last year and 12% month-on-month growth. As of September 30, 2023, Xiaopeng delivered more than 40,000 units in the third quarter, an increase of 72% over the previous quarter, and reached the milestone of 40,000 units delivered in a single quarter.

With the arrival of X9 MPV, further enrich Xiaopeng's product matrix, Xiaopeng's evolution is accelerating, it is believed that the next will release a more powerful brand potential energy.

Conclusion with regard to the second half of the new energy vehicle, the general consensus in the industry will be "intelligence", and on the way to realize intelligence, "software-defined vehicle" has gradually become the most important path. However, at this 1024 Xiaopeng Automotive Technology Day, he Xiaopeng pointed out:

The automotive category will gradually evolve from software-defined cars to the era of AI-defined cars.

There is no doubt that this is a very forward-looking technical vision, and at the same time, Xiaopeng has deeply explored and practiced the AI definition of car landing through XNGP intelligent driving system, XOS Tianji intelligent cockpit system, AI large model in the field of business section and technology research and development. Xiaopeng X9 is the latest work of this forward-looking concept.

It is believed that under the blessing of this forward-looking and differential advantage, Xiaopeng can accurately grasp the pulse of the future development of the new energy vehicle industry, become a choice for more and more consumers to buy cars, and at the same time take Xiaopeng's overall development to a new level.

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