Shulou(Shulou.com)11/24 Report--

The 2023 Qualcomm Snapdragon Summit has once again brought a feast for the technology industry to lead the future of mobile intelligent computing and AI innovation. As the "resident guest" of Snapdragon Summit, Hongsoft Technology once again joined hands with Qualcomm this year to inject more AI capabilities and innovation into its latest Snapdragon flagship mobile chip, and jointly empower the new trend of computing images in the future.

The performance of Qualcomm's third generation Snapdragon 8 is comprehensively upgraded.

Introduce the big model of AI into mobile phone

Qualcomm unveiled a number of exciting products at the summit, including the latest Snapdragon 8 Gen 3 flagship mobile chip, the strongest Snapdragon X Elite computing processor for PC, and cross-platform Snapdragon Seamless technology. Its third generation Snapdragon 8 is a powerful product that combines end-to-end intelligence, strong performance and energy efficiency. Its performance is 30% higher than that of its predecessor, and its energy efficiency is 20% higher. It also provides a 25% improvement in GPU performance and 20% in energy efficiency, providing users with smoother operations and a more efficient application experience.

What is more noteworthy is that the third generation Snapdragon 8 introduced generative artificial intelligence directly into the chipset, speeding up intensive computing and supporting the implantation of large models of artificial intelligence into mobile phones.

"the third generation Snapdragon 8 has injected high-performance artificial intelligence into the entire system to provide consumers with high-end performance and extraordinary experience," said Chris Patrick, senior vice president and general manager of mobile business at Qualcomm Technologies. "the platform opens a new era of generative artificial intelligence, enabling users to generate unique content to help increase productivity and other breakthrough use cases."

Hongsoft joined hands with Qualcomm to create a new height of AI images.

With its powerful performance, the third generation Snapdragon 8 mobile chip introduces the function of generative artificial intelligence into the field of smart phones, which lays a hardware foundation for the leap in image quality. Based on the characteristics of this platform, Hongsoft promotes the next generation of images to a higher level, bringing unprecedented video products and visual experience to users.

At the Snapdragon Summit, Jerry Chang, Qualcomm Technology Marketing Manager, demonstrated Hongsoft's innovative product "Video Object Eraser" based on the new generation Snapdragon 8 mobile chip platform.

Video Object Eraser

This is a powerful video application that can quickly and easily erase unwanted objects or elements in the video, such as people, animals or redundant objects that suddenly appear in the video. Hong soft "Video Object Eraser" repairs pictures naturally through generative artificial intelligence, improves video quality and professionalism, and provides users with a more intelligent and convenient video editing and creation experience.

In the demonstration area of Qualcomm's press conference, Hongsoft's related product applications based on ViT (Vision Transformer) artificial intelligence technology were also displayed. Rainbow soft ViT is an image processing technology based on artificial intelligence, which has made remarkable achievements in image classification, target detection and semantic segmentation. In the series of ArcSoft Pixel Insight products demonstrated in the field, such as ArcSoft Pixel Insight Super Bokeh Solution and ArcSoft Pixel Insight Night Super Bokeh Solution, Rainbow soft ViT technology is used for deep processing to improve the generation of single camera depth maps and to produce natural advanced virtual effects similar to those of SLR cameras in low light conditions.

What is special about the Qualcomm Summit is that it simultaneously launched Snapdragon X Elite, Qualcomm's most powerful computing processor for PC so far. According to Qualcomm, Snapdragon X Elite is specially built for AI and uses a customized integrated Qualcomm Oryon CPU to support a generative AI model with more than 13 billion parameters on the terminal side.

As the enabler of global PC imaging technology and products, Hongsoft and Qualcomm join hands to explore and innovate based on Snapdragon X Elite platform, which greatly improves the user's interactive experience and image function on the PC side.

Chen Tao, vice president of marketing at Hongsoft, wishes Qualcomm Snapdragon X Elite product launch in the form of video. "the Snapdragon X Elite is designed for artificial intelligence and is equipped with a powerful neural processing unit (NPU)," he said. "it opens up a new dimension of a whole new intelligent experience that can run on devices."

It is reported that the Snapdragon X Elite platform provides more space for the application of AI technology on mobile PC, which complements Hongsoft's innovation and layout on PC based on AI. In the Qualcomm demonstration area, Hongsoft brought a number of innovative PC products based on Snapdragon X Elite platform. Such as ArcSoft ™head position correction, ArcSoft ™spotlight and ArcSoft ™eye glass reflection removal.

Among them, ArcSoft ™Video Spotlight is a video spotlight product independently developed by Hongsoft, which aims to provide excellent video calling experience for mobile intelligent terminal devices such as PC, Pad, mobile phone, etc. This technology can intelligently enhance the lighting effect of the portrait, weaken the background, reduce the interference of the background environment, solve the problems such as facial darkening and lack of facial details, and make the video call clearer.

ArcSoft ™Head Position Correction is a head correction product for PC users. It is mainly aimed at the PC, where the camera is located at the bottom of the computer screen, and can correct facial distortion in real time, ensuring that users present a more natural image in video calls. It supports still images and real-time video and can be corrected instantly in a video call.

ArcSoft ™Eye Glass Reflection Removal is a product that helps users automatically remove reflected light from their glasses and restore eye and facial details.

There is no limit to technology and there is no end to innovation. With the continuous evolution of AI technology, the cooperation between Hongsoft and Qualcomm will reach a new peak. In the future, the two sides will continue to work together to break through the technological boundaries of mobile intelligent images with the power of collaborative innovation, and continue to carry out more innovations to create a more excellent image visual experience for users.

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