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In the third quarter of this year, the sales of domestic e-sports monitors were nearly 1 million, and the penetration rate exceeded 50% for the first time.

2025-04-02 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Shulou(Shulou.com)11/24 Report--

CTOnews.com news on October 27, according to Loto Technology's latest "Chinese mainland display online retail market reading tracking" report, in the third quarter of this year, Chinese mainland display online open retail market (excluding content e-commerce) sales of 1.92 million units, down 0.1% from a year earlier, sales of 2.11 billion yuan, down 2.7% from the same period last year.

Among them, the retail volume of e-sports displays approached 1 million, reaching 996000 units, up 32.4% from the same period last year. E-sports 's display penetration exceeded 50% for the first time, reaching 51.9%. The summary data of CTOnews.com are as follows:

In that quarter, the top three in the online retail market of e-sports display were AOC, HKC and Titan Legion, with sales shares of 15.4%, 15.2% and 9.4%, respectively.

In terms of size, 27 inches is the most mainstream size, with a sales share of nearly 49%, down 1% from the same period last year. At the same time, the share of sizes smaller than 27 inches continues to grow.

In terms of refresh rate, the dominant position of 165Hz has been further highlighted. E-sports 's market share of 165Hz (including 170Hz overclocking) is about 57%, an increase of 11 percentage points over the same period last year.

As the quarter has ushered in ChinaJoy, Shenzhen International Gaming Festival, Hangzhou Asian Games e-sports events and other activities to make e-competition ushered in a "high exposure" activities, in the overall display market demand is relatively low, e-sports has become the driving force for scale growth.

Luotu technology analysis said that panel manufacturers and e-sports machine manufacturers on the 165Hz, around the high score, wide screen and fast response time and other aspects of the product layout, e-sports display has a strong momentum of the key driving force. Next, the high refresh rate display will no longer be limited to the e-sports category, but will be extended to daily office, professional applications and other scenes as a high-performance display.

▲ picture is the reference of AOC AG275QXP monitor.

Original text of the report: Q3 China display online market sales stopped rising; e-sports penetration rate exceeded 50% for the first time in the quarter

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