Shulou(Shulou.com)11/24 Report--

On October 26, Ziguang Zhanrui successfully held the 2023 Intelligent display and Metasverse Ecological Forum in Shenzhen, with the theme of "Zhixiang Unbounded Core opening the Future". Hundreds of experts and scholars, industry elites and representatives of leading enterprises from upstream and downstream industries of the industrial ecology are gathered to discuss the latest technology, application development and future trends in the field of intelligent display and meta-universe.

Smart display and meta-universe are considered to be important technologies to promote digital transformation and innovation. The global smart display market is expected to reach $136.86 billion by the end of 2035, with a compound annual growth rate of 36.4% from 2023 to 2035, according to research institutions. With the increasing demand of consumers for high-quality visual experience, the demand for intelligent display of terminal devices such as smartphones, tablets, televisions and cars is also expanding. It is expected that the smart display market will continue to grow in the next few years, and with the continuous maturity and application of emerging technologies, the market prospect will be broader.

As a further extension of virtual reality and augmented reality, meta-universe creates a virtual and interactive digital world for people. Industry research institutes predict that the value of meta-universe is likely to grow to 5 trillion yuan by 2030. Intelligent display technology provides better display effect and user experience for meta-universe, and the development of meta-universe also promotes the demand for higher-quality intelligent display devices. In the next few years, the field of intelligent display and meta-universe will usher in rapid development, bringing more innovative applications and business opportunities for various industries.

Huang Yuning, executive vice president of Ziguang Zhanrui and general manager of the industrial electronics division, said in his opening speech that the wide application and unlimited possibilities of smart display technology make it no longer limited to specific devices or scenes. From smartphones and smart glasses to virtual reality and augmented reality, smart display technology is changing the way we interact with the digital world. Chip as the underlying technological cornerstone of the construction of industrial ecology, its innovation and breakthrough will provide strong support for the development of intelligent display and meta-universe technology.

At present, Ziguang Zhanrui has mastered the three key capabilities of intelligent display and meta-universe development: high-definition picture quality display ability, communication ability and computing power, and has achieved mass production in the fields of television, commercial display and so on. Taking advantage of the opportunity of the rise of 8K UHD and meta-universe, the 4K / 8K UHD intelligent display platform constructed by Ziguang Zhanrui has laid a solid technical foundation for the boundless immersive display of meta-universe. Ziguang Zhanrui will continue to promote the development of intelligent display and meta-universe technology, work with partners to build an intelligent and interconnected future world, and provide users with a richer and immersive digital experience.

At this forum, we gathered important guests from China Electronic Video Industry Association, Video Source, Beijing Oriental, Fengmi Technology, Hisense Network Technology, Rokid (companion Technology), three-pole Optoelectronics, Flint Light, Nanjing Lixun Precision and AR circles for keynote speeches and discussions. Participants exchanged and shared in depth the innovation of intelligent display technology, the expansion of application scenarios, and the development direction of metacosmos technology. this paper discusses how to achieve a more intelligent and interactive user experience through intelligent display and metacosmos technology, and promote digital transformation and innovation development (in the order of lectures):

Dong Min, Deputy Secretary-General of China Electronic Video Industry Association

"Wisdom display is the productivity that breaks away from the traditional path and meets the requirements of high-quality development in the field of subdivided industrial economy, is a more integrated productivity in the digital economy era, and represents the transition of productive forces.

It is the glorious mission of the display industry to stimulate consumers' enthusiasm and create new market growth points with new technologies, new products and new scenes. Wisdom display, as the forerunner of a new round of scientific and technological revolution, is the best breakthrough for achieving a full-scene intelligent life in the future. "

Ling Hai, architect of Ziguang Zhanrui Intelligent display system

"Ziguang is technology-oriented, and with years of accumulation, we have established an advanced intelligent display technology system with multimedia technology as the core and semiconductor technology as the support, which has laid a solid foundation for building competitive intelligent display products. Today we share a number of display technologies such as AISR and Local dimming, sound field calibration, Mike array pick-up and noise reduction and other audio technologies. Their principles and effects demonstrate the technical capabilities of Violet sharp intelligent display and metasonic product line innovation. "

Wang Lili, President of Visual Source components BG

The ultra-high definition industry is an audio-visual industry characterized by high resolution such as 4K and 8K, and is becoming an important support in digital entertainment, advertising media, education and training and other fields. In terms of technological development, the UHD industry has made remarkable progress in resolution, color restoration, dynamic range and so on. In terms of market application, the UHD industry has been widely used in television, movies, games, advertising and other fields. With the popularity of 5G network and the application of new technologies, the ultra-high definition industry will usher in more opportunities. Through technological innovation and content creation, the UHD industry will provide users with a more personalized, rich and diverse audio-visual experience. "

Wang Guangquan, Chief of IoT Terminal Center of BOE

On the basis of years of industrial practice, BOE has put forward the development strategy of "couplet of things on screen" facing the era of IoT, so that the screen can integrate more functions, derive more forms, and implant more scenes.

BOE is based on building an integrated platform of panels, modules, machines and services, enabling partners in all fields of Internet of things innovation to create more value for customers. At present, IoT application products cover many fields, such as wearing, industrial control, home, commercial display, whiteboard, splicing and so on.

BOE hopes to bring the latest display technology to enable the innovative application of the Internet of things. Continuously improve product performance and bring more products to the satisfaction of customers and consumers. "

Zhan Peng, vice president of Fengmi Technology

"how does the design help the brand out of the circle in the market? Use design innovation to help products explore potential possibilities. Peak rice design has always advocated the people-centered design method to run through the whole design process, while thinking about creativity, consider the relationship and influence of products, environment and users before, combined with the scene to consider the feelings of users. Let Fengmi's products interpret 'immersion', 'temperature' and 'fusion' in design. In terms of design materials, in response to the strategic development of green and low-carbon, a lot of low-carbon and environmentally friendly materials are used to achieve a balance between beauty and function, but also effectively combined with environmental protection. Feng Mi will unswervingly contribute to the promotion of the industry in terms of design innovation. "

Wang Hongbin, Hisense Network Technology system architect

The rapid development of display technology and semiconductor performance has led to the iterative upgrading of TV products. From 2005 to 2020, TV has made a qualitative leap in display capacity, digital processing capacity, multi-application App and communication capabilities. The next upgrade of TV will be more dependent on the capabilities of AI, semiconductor technology and sensor technology, which gradually increase the requirements for the chip. As a consumer product, in addition to the ultimate pursuit of performance on the product side, what is more important is the performance test and feedback on the user side. Hisense attaches great importance to user demands and uses technology to understand user demands in order to achieve the ideal product form. "

Wang Junjie, vice president of Rokid

"just like the mouse and keyboard interaction created in the PC era, and the graphical display form of GUI, it greatly simplifies the difficulty of operation for ordinary people, so that computers can be quickly popularized. Later, in the era of mobile intelligence, the integration of display and operation is realized on a smartphone screen, and the interaction is more convenient. Coupled with the development of mobile Internet, people can access computing resources anytime and anywhere, and the efficiency and experience of information are greatly improved. Whether computers or mobile phones, are two-dimensional interaction, AR glasses can be in the real three-dimensional world, so that the expression of information is more intuitive and full, the interaction is more natural and smooth. "

Third-level optoelectronic CEO Yuan Junqi

"as a new generation of AR optical core components, holographic optical waveguides are very consistent with users' ultimate pursuit of augmented reality glasses: light, cheap, beautiful, etc., combined with 5G technology, holographic optical waveguides will inject new vitality into wearable AR devices. Holographic optical waveguides are the mainstream solution of global AR optics and the core key of the next generation computing interaction platform and the next three decades of civilization."

Zhong Baoxing, General Manager of Ziguang Zhanrui Intelligent display

With the deepening of human exploration of the real world and the development of virtual reality technology, intelligent display, as the most direct and efficient way of information exchange, leads us into an immersive, situational and interactive era of experience economy. Ziguang Zhanrui uses the core to create a product platform that meets the diversified new forms such as TV, meta-universe and so on, and provides the industry with a solution from price competition to value competition, carrying intelligent display and meta-universe industrial ecology. "

As the world's leading platform chip design enterprise, Ziguang Zhanrui insists on taking technological innovation as the core, making every effort to enhance product and technological capabilities, strengthen the company's core competitiveness, promote the company's great-leap-forward development, and create value for industry and society. illuminate a happy life with the light of science and technology.

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