Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizen Xiao Zhan for the clue delivery! CTOnews.com, October 27 (Xinhua)-- according to IDC's quarterly mobile phone tracking report, about 67.05 million smartphones were shipped in China in the third quarter of 2023, down 6.3 percent from the same period last year.

According to the report, most manufacturers remained conservative and cautious in the quarter, actively clearing channel inventory while controlling shipments to prepare for the concentrated launch of new products in the next quarter.

▲ figure source IDC, although shipments showed an overall downward trend in the third quarter, with the launch of several popular new styles since August, the Chinese smartphone market has warmed up, and the attention of all sectors of the community to smartphones is significantly higher than that in the first half of the year, and consumer demand has improved.

IDC China mobile phone monthly sale out retail data show that the actual retail sales of smartphones in China achieved a year-on-year growth of 0.4% in the third quarter of this year. With the gradual beginning of a new replacement cycle, the centralized listing of a large number of competitive new products from various brands and the promotion of year-end e-commerce platforms, shipments of China's smartphone market are expected to reach an inflection point in the fourth quarter of 2023, rebounding for the first time in nearly 10 quarters.

According to the data of major manufacturers, the top five smartphone manufacturers in China in the third quarter are Glory, OPPO, Apple, vivo and Xiaomi:

Glory returned to the No. 1 position in the domestic mobile phone market with a market share of 19.3% after four quarters, and the share of the high-end market above 600 US dollars increased significantly with three new folding products.

OPPO ranks second in domestic market shipments, with a market share of 16.2%. The new Find N3 Flip series helps OPPO rank first in the market share of vertically folded screen phones.

Apple ranks third with a market share of 16.0%. The market reaction of the new iPhone 15 series was lower than expected. More consumer demand is biased towards iPhone 15 Pro&Max, but cannot be fully met due to supply problems. With the improvement of supply problems, Apple's shipments are expected to improve.

Vivo's domestic market ranked fourth in the third quarter, with a market share of 15.7%. The market performance of X Flip, a vertical discount product, improved steadily. But vivo was in the adjustment phase during the quarter and there were not many new product launches in preparation for the launch of a highly competitive new flagship series in the next quarter.

Xiaomi, which still ranks fifth with a market share of 13.5%, has maintained month-on-month growth for three consecutive quarters, and shipments have gradually increased.

CTOnews.com also found from the report that China's folding screen mobile phone market continued its rapid growth trend in the third quarter of 2023, with shipments reaching 1.96 million units, an increase of 90.4 percent over the same period last year. In the case of no improvement in the overall market, the performance of the folding screen mobile phone market is eye-catching.

Huawei ranks first in China's folding screen mobile phone market share, reaching 31.7%, with an obvious advantage.

OPPO ranked second, with a share of 17.9%, ranking first in the year (31.4%) and quarter (25.0%) in the vertical discount market.

Samsung still has strong competitiveness in the folding screen mobile phone market, ranking third, with a market share of 15.4%.

Glory gained 15.1% market share: in the third quarter, three products were released in succession, of which Magic V2 ranked first in the folding screen market share in that quarter.

Vivo ranked fifth, with a share of 12.7%. Dint X Flip continued to sell well for half a year.

Xiaomi's market share is 5.2%. The first sale of mae mix Fold3 is obviously better than that of the previous generation.

Lenovo has a 2.0% market share.

Referenc

China's smartphone market fell 6.3% in the third quarter compared with the same period last year, and Glory ranked first.

Related readings:

"Canalys: glory returns to China first in smartphone shipments in the third quarter, Huawei approaches the head manufacturer"

"the agency publishes the 2023Q3 domestic mobile phone market report: glory City ranks first, while Huawei grows by 37%."

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