Shulou(Shulou.com)11/24 Report--

CTOnews.com, Oct. 26, less than two weeks after completing its acquisition of Activision Blizzard, Microsoft began to restructure its Xbox games and marketing team.

Microsoft promoted Matt Booty to president of game content and studio, including new responsibilities for ZeniMax, and promoted Sarah Bond to president of Xbox, overseeing all work on Xbox platforms and hardware; Chris Capossela, chief marketing officer, will leave after 32 years at Microsoft.

This means that Booty will lead a larger Microsoft gaming team, including ZeniMax and Bethesda.

CEO Phil Spencer, Microsoft's gaming division, explained in an internal memo that "ZeniMax will continue to operate as a limited integrated entity, with Jamie Leder as president and CEO reporting to Matt."

"good games are the foundation of everything," Spencer said in his memo. "We believe that an expanded game content team-an organization that enables Xbox Game Studios and ZeniMax development studios to collaborate effectively-will give these world-class studios the best capabilities in their growing gamers' favorite game combinations."

The change in Xbox leadership means that once Activision Blizzard's CEO Bobby Kotick leaves at the end of 2023, there will be more women than men in Microsoft games.

As for the marketing department, Microsoft Chief Marketing Officer Capossela will give way to Takeshi Numoto.

"Takeshi has always been at the heart of our cloud transformation," Microsoft CEO Satya Nadella said in an internal employee memo. "I am pleased that he has been able to serve as Microsoft's chief marketing officer and promote our vision."

Microsoft also announced that it will promote Yusuf Mehdi to executive vice president and consumer chief marketing officer. CTOnews.com query found that Mehdi joined Microsoft in 1992 to work on product management for Internet Explorer and Windows, and later led Microsoft into the search market and launched Bing. He has been involved in the development of Surface, Windows 10 and HoloLens Touxian.

"Yusuf will be an advocate for our end-user experience and will lead Microsoft's Copilot product marketing based on several AI-driven services," Nadella explained. "he will also continue to lead our search, advertising and news, as well as device and creative customer solutions (CSAs)."

Microsoft will also transfer the consumer sales organization to the Microsoft game team. The team, led by Ami Silverman, is responsible for Microsoft's consumer retail.

"Ami's mission covers all consumer products, including devices and ideas (Windows, Surface, M365) and all game-related issues," Spencer explained. "the team's focus is to change game sales strategies and attract new audiences in different regional markets."

Microsoft's restructuring is mainly for reasons in games and artificial intelligence. Nadella said that "with the completion of our recent acquisition of Activision Blizzard King, we will increase our investment in the game business" and plans to announce which games will be available to Xbox Game Pass in the coming months.

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