Shulou(Shulou.com)11/24 Report--

On October 25, the 2023 Guangzhou Internet + New economy Summit sponsored by the Guangzhou Internet Association ended in Guangzhou. Nearly 100 government leaders, industry experts in the field of digital economy, and leaders from China's leading digital technology enterprises and other important guests gathered together to talk about the development of the digital industry in the Dawan area and the current situation and future of the development of the digital economy industry.

At the meeting, the SFA (sales capability Automation) project jointly created by Xuanwuyun and Huabin Fast Consumer goods Group won the award of "excellent case of Guangzhou Digital economy", which was highly affirmed by the industry on Xuanwuyun's technological innovation and industry application.

"1x 4" main forum / parallel forum, the integration of data and reality enables the transformation of thousands of banks and industries.

This conference has set up "1 host forum + 4 parallel forums". At the main summit, the launching ceremony of the excellent case of Guangzhou digital economy and the search for the most beautiful Guangzhou digital economic man was solemnly held, from the digital transformation of digital reality to the inheritance of digital enabling culture to build cultural confidence, and to explore a new round of opportunities for the development of digital economy.

The parallel forum is composed of four forums: the eighth Guangzhou Digital economy Industry Investment and financing Summit Forum, the Yangcheng e-Family Network Governance and Development Forum, the double carbon Governance Forum, and the New industrialization High quality Development Forum. To explore the combination of the development of digital economy and technology and the future development trend of various industries.

As the leading manufacturer of domestic intelligent CRM industry, Xuanwuyun has focused on polishing the integrated application of new technologies such as AI / AIGC, DI and intelligent CRM in recent years, enabling "marketing cloud, sales cloud and customer service cloud" three cloud products to help customers in various industries complete the transformation and upgrading of their business models. Not long ago, Xuanwu Yun launched the industry's first AIGC application-Smart Quick Consumer Assistant, which helps the fast consumer industry to improve human efficiency, reduce waste of costs, and improve the quality of terminal shop display; the new DI Smart extension Store helps brands to achieve accurate mining of the blank market and optimize market fine operations through "terminal cleaning verification, terminal coverage analysis, new store development guide" and so on.

Another leading product, ICC Fusion Communications, China Taiwan has also completed adaptation certification with a number of domestic mainstream manufacturers, and landed a number of government and enterprise industry customers' Xinchuang transformation projects; in addition, Black Tortoise Yun's AI Lab and Industry Research Institute focus on cutting-edge technology trends and industry application scenarios, and are committed to business plus technology two-wheel drive.

Xuanwuyun × Huabin Fast Consumer goods Group, creating a case of intelligent CRM industry benchmark

In this event, Xuanwuyun and Huabin Fast Consumer goods Group jointly built the SFA (sales capability Automation) project, which won the award of "excellent case of Guangzhou Digital economy".

Huabin Fast Consumer goods Group, the leader and founder of functional drinks in China, after nearly 30 years of market ploughing, has established a strong market network, effectively covering more than 4 million sales terminals across the country. Its health drink brand matrix has absorbed many international brands to enter the Chinese market, while Huabin Fast Consumer goods Group independently developed and listed energy drinks in 2017.

In the process of the specific business development of Huabin Fast Consumer goods Group, the sales network is all over the country, the terminal network is dense, and the sales team is large, so as to improve the efficiency of sales staff management and order processing. it is particularly important to improve the hierarchical price management system and competitive product analysis system; under the multi-level distribution channel model, the coverage and service capacity of the terminal network is difficult to meet the higher and higher market requirements.

Based on the specific situation of Huabin Fast Consumer goods Group and its in-depth insight into the fast consumer industry over the years, Xuanwuyun put forward a smart CRM+AI solution to solve the business needs of Huabin Fast Consumer goods Group from the following aspects:

Use SFA+AI to improve the execution efficiency of the terminal. Realize the intelligent management of store check-in and lively inspection, improve the efficiency of shop inspection, obtain comprehensive terminal data, and promote the improvement of terminal display.

Use "target management" to improve the quality of terminal visits. Set "target management" for salesman (channel agent / traditional agent), supervision, business support and other roles to improve the subjective initiative of their business, so as to improve the quality and efficiency of management.

Combined with AI intelligence test, the cost write-off is online. After the cost is put in, marketers can synchronously learn about each terminal ROI through SFA to ensure that the terminal cost is implemented and reduce the write-off time from several months to one month.

Get through SFA and external system, reshape the new marketing organization system. The SFA system is linked with the external B terminal and C terminal to break the departmental information barrier and realize the data interconnection and the integrated marketing of the whole ecology.

At present, the SFA system has been applied to the workflow of Huabin Fast Consumer goods Group 40 + Branch and 8000 + salesman, helping Huabin Fast Consumer goods Group to improve terminal efficiency, reduce audit costs, improve decision-making efficiency, and finally achieve the transformation of marketing intelligence.

A few days ago, Guangdong-Hong Kong-Macau Greater Bay Area Blue Book jointly released by Guangzhou University and Social Science Literature Publishing House pointed out that digital transformation provides a strong driving force for enterprises in the Greater Bay area to improve their ability to resist risks, enhance market competitiveness, and provide a strong driving force for improving the quality and efficiency of economic development. Xuanwuyun was born in the Bay area and grew up in the Bay area. In the future, Xuanwu Yun will still use AI / DI + intelligent CRM products and services to contribute more to the process of digital-physical integration in the Bay area.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.