Shulou(Shulou.com)11/24 Report--

In the Digital economy Development Plan of the 14th five-year Plan, it is clearly proposed to vigorously promote the digital transformation of industry and implement the special action of digital empowerment of small and medium-sized enterprises. A few days ago, the vector think tank released the "CRM Evaluation report of small and medium-sized Enterprises", which conducted in-depth research on the CRM market scale and brand pattern of the small and medium-sized enterprises market.

With 23 years of precipitation of product and service strength, Xuanwuyun was selected into the report manufacturer atlas.

Vector think tanks focus on helping all kinds of people understand market trends and opportunities more deeply based on credible, reliable and traceable data, while providing accurate reference for enterprises and decision makers. This report focuses on the background of the digital transformation of small and medium-sized enterprises and the development status of the CRM market. Through in-depth analysis of brand evaluation, industry penetration, user evaluation and other aspects, it provides strong guidance and value insight for the digital transformation of small and medium-sized enterprises.

The CRM market scale of small and medium-sized enterprises continues to expand

Compound growth rate of 21.1%

According to statistics, one set of CRM system can cover 10% of the personnel of the enterprise, and for the enterprises that have been online for one year, the market cost has dropped by 5%, customer satisfaction and the success rate of customer signing have increased by 5%, the marginal profit has increased by 1%, and annual sales have increased by 10%. In addition, in China, small and medium-sized enterprises are a new force in national economic and social development. At the same time, small and medium-sized enterprises are also faced with some problems, such as rising factor costs, lack of momentum for innovation and development, intensified competition in internal and external markets, and so on.

The digital transformation of small and medium-sized enterprises is no longer a multiple choice question, but a compulsory course. A set of suitable CRM system is undoubtedly the starting point for small and medium-sized enterprises to implement digital transformation.

According to the "CRM Evaluation report of small and medium-sized Enterprises", the compound growth rate of domestic small and medium-sized enterprise CRM market scale reached 21.1% in 2023, among which CRM and health industry small and medium-sized enterprises penetrated most rapidly. The honed CRM market of domestic small and medium-sized enterprises is becoming more and more mature. with the wide application of artificial intelligence and automation technology in CRM, CRM with the integration of marketing and service will become a "pre-war command post" for small and medium-sized enterprises to help enterprises understand customers and formulate more targeted strategies.

Standard products + AI / DI

Focus on penetration of customers at the waist

2392.HK, a leading intelligent CRM service provider in China, first put forward the concept of "smart CRM" in the industry. For a long time, it has continuously focused on medium and large enterprise customers. The market share of the top 100 enterprises in the domestic fast consumer, government, enterprise and TMT industries has exceeded 20%, and has accumulated a large number of benchmark customers.

It is reported that Xuanwuyun has taken the lead in building cutting-edge AI laboratories and industry research institutes in the industry, focusing on the development of "fast cloud elimination" as the second growth curve, opening up the full link of the fast consumer industry, and enabling enterprises to release new development potential. At the same time, based on their own profound industry Know-How capabilities and technical research and development strength, the follow-up will focus on promoting product standardization, through the combination of "standard products + AI / DI", make full use of the existing customer accumulation at the sales end, continue to develop and expand the customer base, and through cross-selling and improving the product matrix to achieve customer base coverage in mid-waist enterprises.

As a domestic leader in the field of smart CRM services, Xuanwuyun CRM's product strength, technical advantages and service capabilities have been fully affirmed in this report. In the follow-up, Xuanwuyun will also continue to promote the process of product standardization and the innovation of more intelligent scenarios, and gradually realize the digital intelligence innovation and empowerment of other small and medium-sized enterprises.

Xuanwuyun (Guangzhou Black Tortoise Wireless Technology Co., Ltd.), founded in 2010, has more than 900 employees and 18 molecular companies covering 34 provinces and cities. a national marketing network and a sound service system have been established. The company was successfully listed on the Hong Kong main board on July 8, 2022 under the stock code 02392.HK, becoming the first stock in the smart CRM industry. As a forerunner of intelligent CRM, Xuanwuyun has built up an intelligent CRM products and service value chain with aPaaS (low code development platform), cPaaS (cloud communication platform), AI (artificial intelligence) and DI (data intelligence) platforms as the technology base, marketing cloud, sales cloud and customer service cloud as the core SaaS product applications, providing customers in fast consumer, government and enterprise, Internet and other high-growth industries with all-contact, all-channel and full-lifecycle management of CRM products and services.

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