Shulou(Shulou.com)11/24 Report--

On October 25, the 2023 Japanese G-Mark Design Awards ceremony was held in Tokyo. The high-end mobile phone MEIZU 20 INFINITY Unbounded Edition designed and built by Star Meizu Group won this year's G-Mark Design Award for its extremely pure design concept and excellent and reliable product quality. Zhang Xiangrong, General Manager of EYESEE Design Center of Star Meizu Group, accepted the award on behalf of the group.

Mark Design Award was founded in 1957, together with Red Dot Design Award, IF Design Award, IDEA Design Award and known as the four major industrial design awards in the world. As the most authoritative and influential design award in Asia, G-Mark Design Award is known as the "Oriental Design Academy Award". The award-winning works are awarded the G-Mark logo, which represents excellent design and excellent quality. MEIZU 20 INFINITY Unbounded Edition stands out from 5447 works, representing the high recognition of the strength of Star Meizu Group by international design experts and consumers.

Zhang Xiangrong, General Manager of EYESEE Design Center of Xinji Meizu Group, receives the certificate of G-Mark Design Award.

MEIZU 20 INFINITY Unbounded Edition adopts the brand-new Infinite Design unbounded design language, the panel covers the middle frame, 2.48 mm four extremely narrow edges and 91% extreme screen ratio make the middle frame and the screen blend perfectly, and the screen seems to "overflow" to the surface, realizing the positive boundless view for the first time in the industry, and landing the boundless design concept in the palm of the hand. Its pure and extreme design won the favor of many judges and was recommended for display at the Good Design Hall in Ginza, Tokyo.

MEIZU 20 INFINITY Unbounded Edition

At the same time, MEIZU 20 INFINITY unbounded rear camera gets rid of the limitations of traditional modules, abandons the lens metal ring design, and uses integrated sapphire camera lenses to create an unbounded lens with crystal dome, with high wear resistance and scratch resistance.

Shi Xiaoxi, a judge of the G-Mark Design Award, believes that the MEIZU 20 INFINITY Unbounded Edition removes all decoration completely, reflecting the extremely pure design concept, especially the treatment of the camera area, reflecting this purity incisively and vividly, showing excellent quality and temperament, and walking out of a completely different direction when the mobile phone industry is prone to over-design.

MEIZU 20 INFINITY Unbounded Edition

"the purity of styling is also an expression of extreme trust in quality." Shi Xiaoxi pointed out that the excellent material quality and craftsmanship of MEIZU 20 INFINITY Unbounded Edition provide a strong support for minimalist modeling.

In order to achieve a borderless design, the MEIZU 20 INFINITY borderless Edition uses two pieces of Titan glass to cover the entire front and back at once, which is rare in the industry. Compared with other glass, the overall fall resistance of Titan glass has been improved by 4 times, so that the mobile phone is not afraid of bumping problems, realizing the perfect combination of artistry and practicality.

In fact, at the beginning of the design of MEIZU 20 INFINITY Unbounded Edition, Star Meizu Group decided to polish the phone with car specification standards and designed more than 15000 hardware quality tests to ensure that the phone could meet all kinds of challenges.

In addition to the unbounded concept of product design, MEIZU 20 INFINITY Unbounded Edition also contains the unbounded concept of industrial integration. Through the independently developed Flyme and Flyme Auto systems, Star Meizu Group deeply integrates the mobile phone with the car intelligent cockpit to achieve seamless convergence, making the mobile phone an organic part of the car and bridging the boundary gap between the industries.

Under the background of the development of new energy vehicles into the intelligent second half, Star Meizu Group is committed to the cross-border integration of consumer electronics and the automotive industry, taking the lead in the industry to put forward a new concept of "mobile phone domain", so that mobile phones are really integrated and become a part of the car, so that the ability of consumer electronics to empower smart cars. MEIZU 20 INFINITY Unbounded Edition is one of its representative works. It is not only a mobile phone, but also the organism of the car-machine system, creating a new era of unbounded interconnection between mobile phones and cars, promoting cross-border integration and technological innovation in the two fields.

Xingji Meizu Group is a full-stack intelligent terminal platform with cross-border integration, covering smart electric vehicles, smart phones, XR technology, self-developed operating systems, wearable smart terminals, smart home, trendy life and other fields. Around "smart electric vehicles + mobile phones + XR+ forward-looking technology", we launch the deep integration and super coordination of consumer electronics and automobile industry. Provide users with a multi-terminal, full-scene, immersive fusion experience, and build a global intelligent travel technology ecology.

In the future, Star Meizu Group will continue to build intelligent terminals around the cross-border integration of consumer electronics and the automotive industry, build a perfect intelligent travel ecology, and bring users a new unbounded intelligent life experience.

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