Shulou(Shulou.com)11/24 Report--

At 8: 00 p.m. on October 24, 2023 Tmall double 11 pre-sale officially opened, mobile phone, digital, home appliance brands ushered in strong growth.

In the first hour of pre-sale, 229 brands such as Haier, Hisense, boss, Sony, Casati, Shadow Stone 360 and BOSE sold more than the whole day of last year, of which Canon and Sony exceeded the first day of last year in 1 minute. Nintendo, vivo, DJI, Meizu, Laifen, Dell and other 158 brands grew by more than 100% in the first hour compared with the same period last year.

Among them, the trend of large household electrical appliances industry is still rapid. Household appliances that improve the quality of life, such as kitchen air conditioners and embedded refrigerators, have sold very well this year, with sales of kitchen air conditioners and embedded refrigerators up 1800% and 450% respectively in the first hour of pre-sale.

In addition to the traditional home appliance industry, a number of new trends in Tmall's double 11 consumer electronics category have also broken out strongly this year. For example, the peripheral products driven by e-sports, which young people like, have become popular now, and the pre-sale of video game equipment in the first hour has increased by 150% compared with the same period last year. E-sports, as Tmall's new 10 billion track, has also become an official event of the Hangzhou Asian Games for the first time this year.

Nintendo game console, Lenovo Y7000P e-sports game book, LG NanoIPS fourth-generation video game screen and so on are the pre-sale TOP items for the video game equipment category. Game books, hardware DIY, e-sports mouse, e-sports keyboard, e-sports monitor and electronic headphones have become the electronic products of Tmall Top6.

As the "Frosts Descent" solar terms open and the warm economy continues to heat up, consumers put water blankets, quilt warmers and other "heating artifacts" into their shopping carts in advance. Data show that the first hour of pre-sale of household appliances in electric heating cups increased by 800% compared with the same period last year. Water heating blankets increased by 600% year-on-year, and quilt warmers increased by 400%.

Behind the outbreak of brand performance, the brand took Tmall as the main position, the annual top goods new products, the whole network bottom price popular style good goods concentrated Tmall double 11 release. At the same time, this year, on the basis of 300 minus 50, Tmall launched an official direct drop on a large scale for the first time, with more than 80 million hot-selling goods achieving the lowest price for the whole year, and 2 million top brands, trendy collectibles and other trend good goods Tmall made its debut, contributing a happier and more affordable Tmall Shuang 11 to consumers.

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