Shulou(Shulou.com)11/24 Report--

On October 24, the signing ceremony of HOTDOG × Shanghai Holiday "meta-Universe Literature and Travel Strategic Cooperation" was held at Shanghai Airlines Holiday Co., Ltd., in the future, the two sides will jointly develop innovative projects that combine the literature and tourism industry with meta-universe application scenarios, open up the boundaries between the virtual world and the real world, and jointly bring a new travel experience for users. Shi Ming and COO Zhou Jingxuan, founder and CEO of HOTDOG, Jin Lijun, Party Committee Secretary and General Manager of Shanghai Airlines Tourism Group, Zhou Hengyong, sales Director of Shanghai Airlines Tourism Group, Li Jing, head of Shanghai Airlines Holidays, and representatives of both companies attended the signing ceremony.

According to reports, as the world's leading digital trend art platform, HOTDOG is a pioneer, experimenter and innovator of meta-universe digital culture economy. Since its inception, HOTDOG has been committed to responding to the country's strategic planning for the digital upgrading of traditional industries, combining all kinds of physical scenes with the "combination of virtual and real" characteristics of meta-universe scenes to create a new "meta-universe +" industrial ecology.

Shanghai Aviation Holiday Travel Service Co., Ltd., referred to as "Shanghai Airlines Holiday", belongs to Shanghai Airlines Tourism Group. It is a comprehensive tourism company controlled by Greenland Holdings Group and owned by China Eastern Airlines. Shanghai Airlines Holiday, founded in 1995, has always been committed to creating a wide variety of tourism products, such as "machine + wine" semi-self-service tours, mid-and high-end holiday tours, individual and corporate customized tours, industrial tours, group tours, characteristic theme tours, self-driving tours in the Yangtze River Delta region, and so on. " Shanghai Airlines Holiday is the only travel agency in Shanghai that has been rated by the national unit as "the advanced collective of the national tourism system". It is also the first batch of 5A travel agencies in Shanghai.

At the signing ceremony, Shi Ming, founder and CEO of HOTDOG, said: "with the development of science and technology and the diversification of user needs, the literature and travel industry is facing the challenges and opportunities of transformation and upgrading. Meta-universe, as a new form of digital culture, provides a new platform and space for the literature and travel industry. The strategic cooperation between HOTDOG and Shanghai Airlines Holiday is based on the common understanding and confidence in the future development trend of meta-universe and literature and travel industry."

Zhou Hengyong, sales director of Shanghai Airlines Tourism Group, is also full of confidence in the strategic cooperation between the two sides, "saying that this cooperation is of epoch-making significance and combines the advantageous resources of both sides. To create a new travel scene of multiple choices, diverse experiences and excellent service for customers, it is hoped that this strategic cooperation will open up a new track and new model for the travel industry and service model."

This cooperation is not the first test investment of HOTDOG in the literature and travel industry. Earlier, HOTDOG partnered with Xuan, an eastbound clerk of App, a subsidiary of China Eastern Airlines Media, to release a limited edition series of digital collections called "Travel with Xiao e". This is also the first time that China Eastern Media has tried to jointly release digital collections in the form of digital collections to bring a new digital service experience to passengers.

And it is based on the previous cooperation with China Eastern Airlines Media, laying a solid foundation for the strategic cooperation between HOTDOG and Shanghai Airlines during the holiday. It can be expected that in the future, the two sides will work together to create a new industrial pattern of "meta-universe + literature travel", and any business ecology in the traditional literature and tourism industry will be annotated and interpreted under the background of meta-universe technology by HOTDOG.

At present, HOTDOG has built a brand-new meta-universe building "Shanghai Holiday" in the "meta-universe-central town" section of the platform, and has successively launched services such as "Universal Studios tickets" and "visa processing". The two sides will also continue to develop the industrial layout of "meta-universe + literature brigade", which is not limited to the industrial and ecological construction of meta-universe literature and travel platform and meta-universe literature and travel community. The realizability of the business of both sides in the future also has a wide range of reverie space, "making digital life infinite possible" is becoming possible step by step.

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