Shulou(Shulou.com)11/24 Report--

2023 Tmall double 11 to promote the opening, how to ensure logistics has attracted much attention. The reporter learned from Cainiao that as the main force of Tmall's double 11 logistics guarantee, this year's Cainiao supply chain will rely on the great promotion security system that has been precipitated for many years, and will help businesses do a good job in logistics security through six major packages, such as forecasting, pre-processing, and pre-selling. Help them improve the planned achievement rate, 24-hour support rate, 48-hour support rate, 24-hour logistics details update rate after collection, new lighthouse logistics score. At the same time, the Cainiao supply chain also provides six rights and interests for the merchants who enter the warehouse.

The high outbreak of orders means high pressure on logistics. From the initial "explosion" to the subsequent "slippery implementation", in the double 11 promotion over the past few years, rookies have joined forces with partners to continuously improve the level of logistics protection with flexible supply chain capabilities, and the consumer experience has also been continuously optimized. Tmall Singles Day this year, Cainiao's supply chain continues to help businesses prepare goods scientifically and deliver goods quickly through six tips built based on the experience of great promotion, such as forecasting, pre-processing, rapid pre-sale, rapid opening, "aerial refueling", and personnel fission.

At the same time, consumer experience is still the top priority of logistics guarantee this year. The reporter noticed that three of the six major rights and interests provided by the rookie supply chain for merchants entering the warehouse are related to experience. According to the information released by the Cainiao supply chain, relying on the efficient and steady warehouse operation, Cainiao can not only ensure the leading delivery schedule during the rush period, but also enjoy the extremely fast logistics that can be pre-sold or delivered at night if merchants order relevant services.

While realizing fast delivery and fast delivery, Cainiao will also adopt a variety of measures to enable consumers to enjoy door-to-door delivery service experience during the great promotion period. For example, "orders are placed according to consumer preferences, door-to-door is not set by default, and rookie preferred warehouse configuration is ordered, and free door-to-door delivery service is enjoyed." for Singles' Day, the rookie also promised that "late delivery must pay compensation" and "non-on-demand door-to-door compensation".

In order to help businesses increase sales and reduce costs, Tmall double 11 this year, rookie also cooperated with various resources to give innovative measures. The reporter learned that for businesses that use "optimal warehouse matching" during the double 11 promotion of Tmall, rookies will join forces with Taobao and Tmall to achieve full-link delivery, and consumer electronics businesses can also enjoy time-limited commitments. Based on this, consumers can see door-to-door delivery, logistics timeliness and other information on the commodity details page before placing an order. Deterministic logistics services are also expected to further improve the repurchase rate and turnover of goods.

In addition, Tmall double 11 this year, Cainiao supply chain launched double 11 extremely quick payback rights and interests, inventory financing rights and interests will also help businesses to further reduce the cost of capital.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.