Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizens for the delivery of clues about the past. CTOnews.com, October 26 (Xinhua)-- according to a report released today by analyst firm Canalys, shipments in China's smartphone market fell gently for two consecutive quarters in the third quarter of 2023, falling 5% to 66.7 million units compared with the same period last year.

Judging from the data of various manufacturers:

Glory returned to the first place with 18% market share by virtue of product and channel competitiveness, shipping 1180 units.

OPPO (CTOnews.com Note: 1 plus) shipped 10.9 million, ranking second

With the help of the new machine, Apple followed closely, ranking third with 10.6 million shipments.

Vivo's shipping strategy is cautious, ranking fourth with a 16% market share.

The popularity of Xiaomi explosive series continued, and its market share increased slightly to 14% from the previous month, maintaining the fifth place.

In addition, Huawei continues to climb in market share through the eye-catching launch of new Mate products, gradually approaching the leading manufacturer.

Canalys research analyst Zhong Xiaolei (Lucas Zhong) said: "the lifeline of brand growth returns to product power, Huawei Mate 60 series of new products detonate the market, if the new Kirin chip is extended to the middle and low-end product line in the future, it will have the potential to further stir up the head market competition pattern. At the same time, the Glory X50 series has opened up new selling points aimed at improving durability, adding firewood and raising wages for shipments in the third quarter. Apple's new iPhone 15 series has stepped up upgrades to meet consumers' expectations of Apple products in a more comprehensive way. In addition, Android manufacturers are ambitious in the folding screen track, with new products in full bloom, such as Xiaomi Mix Fold3, Glory V Purse/Magic Vs2, OPPO Find N3 Flip/Find N3, Huawei Mate X5. Consumers have a wide range of choices in different shapes, configurations and price ranges. "

Liu Yixuan (Amber Liu), Canalys research manager, pointed out: "the cooperative relationship between manufacturers and channels is getting closer and finer. Especially since 2022, after experiencing the market challenges of sluggish demand and high inventory, manufacturers are helping channels to improve operational efficiency in a variety of ways. For example, Glory and OPPO began to improve cash flow for dealers through digital finance, while Xiaomi opened Xiaomi House transfer policy to dealers to optimize its own resource allocation and give dealers room for business growth. In the face of the fierce competition in the market, manufacturers are constantly exploring a new model of symbiosis and co-prosperity with channel partners. "

Toby Zhu, a senior analyst at Canalys, added: "as manufacturers firmly invest and optimize channel incentives, as well as expectations of a slow recovery in the consumer market, the Chinese market is gradually sending signs of coming out of the doldrums. Market performance has proved that, despite the extended replacement cycle, consumers are still willing to pay for products with attractive and value propositions within their budget. Huawei will also have a catfish effect on the competition pattern since the second half of the year. We will see manufacturers actively expand the product layout and accelerate the iterative pace, especially the high-end product line, to stimulate consumers to change machines and change brands. "

Referenc

In the third quarter of 2023, China's smartphone market fell moderately by 5%, and the market competition became fierce.

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