Shulou(Shulou.com)11/24 Report--

CTOnews.com October 26 news, Google pays a high fee to Apple every year to ensure that on iPhone, iPad and other devices, Safari browser default search engine for Google Search, previously revealed the annual agreement amount of 18 - 20 billion US dollars (currently about 131.58 - 146.2 billion yuan).

According to a court document recently disclosed by foreign technology media The Information, Google began to worry in 2014 that Apple led users to bypass Google to surf the Internet. Specifically, Safari recommends websites to users, who can then visit those websites directly.

Daniel Alegre, a Google executive, wrote in an internal email in June 2016:"We are working hard to build a structure that prevents them from diverting queries and destroying value. "

The report noted that the Justice Department disclosed a PowerPoint presentation in court showing the projected revenue impact of this feature. Then in 2016, when it came time to renew the agreement, Apple agreed to make its own search "substantially similar" to the way it was at the time, rather than continuing to expand the feature.

An internal email from August 2018 seems to confirm this. Joan Braddi, Google's executive in charge of search partnerships, wrote that the updated agreement allows Apple to provide "Siri suggestions" but in limited ways.

Brady writes that Apple can do this "purely for quality, not because they want to bring traffic to Siri. "

The message argues that the protocol is the reason iOS 'so-called "Siri Suggestions" feature is only incrementally updated. Although Apple acquired the search tech startup, it then recruited former Google search executive John Giannandrea in 2018.

CTOnews.com reported earlier this month that Bloomberg's Mark Gurma revealed that Apple has a new generation search engine called Pegasus, but it can't be expected to compete with Google's search engine for the time being.

Janiandrea, a former google executive who now heads apple's machine learning and artificial intelligence business, has a large search team under him. For the past few years, his team has been developing the next generation of search engines for Apple, codenamed Pegasus.

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