Shulou(Shulou.com)11/24 Report--

JD.com 11 / 11 this year officially opened at 8: 00 p.m. on October 23, in order to bring consumers a "really cheap, close their eyes to buy" experience, JD.com, together with Xiaomi, Glory, OPPO, Yijia, Samsung and other brands launched the "mobile phone pre-emptive renovation campaign", aimed at taking more measures to meet consumers' demand for a new phone easily in advance. JD.com 11.11 massive mobile phones are on sale in stock this year, so that consumers can buy and enjoy them early and guarantee 11.11 at a price. Brand manufacturers also prepared for consumers Redmi Note 13 Pro and other new products, Honor Magic Vs2, OPPO Find N3 Flip, moto zazr 40 series and other folding screen phones, plus Ace 2, Samsung Galaxy S23 series, Meizu 20 series, Red Devil 8SPro series, Nubia Z50S Pro, ROG7 series, METAVERTU and other trendy explosive products.

Different from the pre-sale model in previous years, in order to help consumers save time and get a "buy-and-get, no-wait" mobile phone exchange experience, JD.com 11.11 is not only on sale from the spot, but also through the "mobile phone preemptive refurbishment action" joint brand to create three major measures for users: quality guarantee, service guarantee and price guarantee. Among them, JD.com will cooperate with manufacturers to prepare a large amount of spot before 11.11 to ensure the coverage of full-brand and full-price mobile phone products. At the service level, JD.com provides consumers with trade-in subsidies and 180-day replacement services, so that consumers can reduce purchase costs and feel more at ease for follow-up use. More importantly, JD.com 11.11 fully released the price on the day of sale, and launched the price insurance 11.11 service, which can refund the price difference and allay the concerns of consumers.

Over the years, JD.com, relying on a responsible supply chain, continues to cooperate deeply with manufacturers to boost the growth of manufacturers through marketing co-creation, differentiated services and omni-channel capabilities, as well as providing one-stop services for consumers. In order to ensure that consumers can buy spot products immediately during the 11 / 11 period, JD.com began to prepare a large number of mobile phones such as new products, explosives and folding screens several months in advance, and the number of mobile phones in the warehouse was "far ahead" before it went on sale.

It is through the active preparation of JD.com and the brand that JD.com 11 has provided consumers with massive spot and surprise benefits since October 23, detonating consumers' enthusiasm for renewal. Data show that on the first day of the sale of JD.com 11.11, the turnover of Xiaomi, Glory, Huawei, OPPO, Yiga, vivo and iQOO exceeded 100 million yuan per second, while the turnover of realme, Meizu, Red Devils, Nubia and ROG phones increased by more than 20 times in 10 minutes compared with the same period last year, while Samsung mobile phones increased by more than 30 times in four hours.

It is believed that under the efforts of JD.com and manufacturers, the major brands of JD.com 11.11 this year will create new sales records and gain more consumer recognition. Users who want to change to a new mobile phone can directly come to JD.com App to search "Mobile phone is far ahead" to enter the activity page. All kinds of big-name mobile phones are available, you can choose your favorite products, and you can enjoy the whole price of 11.11, so you don't have to worry about buying expensive.

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