Shulou(Shulou.com)11/24 Report--

Double 11 is just around the corner, according to the official account of Alipay's open platform, in order to further meet the digital business needs of small and medium-sized and micro businesses and help them grow, Alipay Live has released the "Fish Leap Plan" for small and medium-sized and micro businesses, giving businesses traffic support.

It is reported that this event is mainly aimed at new businesses that have not previously participated in the support of live traffic on Alipay platform. Within 14 days of broadcasting, merchants can get thousands of cold start traffic incentives every day, and businesses who participate in live streaming with goods can also get up to 140000 of live traffic incentives.

Since Alipay announced last year that it would increase its efforts to help merchants operate digitally, it has successively opened up ecological products and channels such as Mini Program, merchant groups, and live broadcasts to merchants, aiming at shifting public domain traffic to private domain traffic and reducing business costs.

At the beginning of this year, live streaming began to try to upgrade from content-based slow live streaming to operating live streaming, and explore live streaming with goods. In August, at the partners' meeting, Alipay revealed to the outside world that Alipay users naturally have a high sense of trust in live streaming and are more willing to consume in the live broadcast room based on the product characteristics and attributes of Alipay itself. especially in gold, 3C digital, large and small household appliances and other high-price categories to form a transformation.

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