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BYD shows up at 2023 Tokyo Motor Show to speed up the internationalization process again.

2025-04-07 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Shulou(Shulou.com)11/24 Report--

On October 25, the 47th Tokyo Motor Show (renamed "Japan Mobile Travel Show" in 2023) officially opened at the Tokyo International Exhibition Center. BYD unveiled five new energy models and core technologies at this auto show, becoming the first Chinese auto company in history to participate in the auto show, demonstrating the strength of Chinese brands to the world.

At the launch of ▲ BYD at the 2023 Tokyo Motor Show, BYD took the stage with multi-brand models and unveiled the pure electric sedan Seal, which will be available in Japan in the spring of 2024. As BYD's millionaire high-end new energy car brand, looking up and making its debut at overseas auto shows, its first model, U8, demonstrated the "U-turn" function on the spot, and became the focus of the audience with its subversive technology and performance. In addition, BYD's momentum brand also exhibited its first luxury MPV D9, which attracted many exhibitors to visit and experience.

▲ BYD Seal unveiled

▲ looks up to U8 and momentum D9 to make its debut, Liu Xueliang, general manager of BYD's Asia-Pacific Automobile sales Division, said: "over the past 28 years, BYD has always adhered to scientific and technological innovation as the driving force, green dream as the starting point, and constantly strive to achieve the diversity of life style and the harmony and unity of the natural environment. With the support of Japanese consumers, we will devote ourselves to the promotion of electric vehicle technology and products, and electric vehicles have become an indispensable green travel choice for the public. "

Dongfu Temple Otsuki, general manager of BYD AUTO JAPAN Co., Ltd., introduced several blockbuster models and said: "BYD unveiled a number of models at the Tokyo Motor Show and brought leading electric car technology to actively empower the transformation of electric vehicles in Japan."

Second from left: Wang Chuanfu, Chairman and President of BYD Group; second from right, Liu Xueliang, General Manager of BYD Asia Pacific Automotive sales Division; first from left: Li Yunfei, General Manager of BYD Brand and Public Relations; first from right: Dongfu Temple, General Manager of BYD AUTO JAPAN Co., Ltd.

On the same day, the Japanese "King of Drift", "headword D" protagonist Fujiwara Takumi prototype, Le Mans 24-hour endurance race runner-up Keiki Takaya was also invited to the booth to interact with the audience.

In July 2022, BYD officially entered the Japanese passenger car market and has opened 15 stores across Japan, covering Tokyo, Osaka, Yokohama, Nagoya, Fukuoka and other cities. By creating a personalized and convenient consumer experience, close the gap with consumers. BYD plans to open 100 stores in Japan by the end of 2025, together with local premium dealers and partners, to meet more local consumer demand for new energy vehicles.

As of September 2023, BYD's cumulative sales of new energy vehicles have exceeded 5.4 million. The new energy footprint covers more than 70 countries and regions and more than 400 cities on six continents around the world. In the future, BYD will continue to use technological innovation to meet people's yearning for a better life, and provide a unique travel experience for Japanese and global consumers through safer, smarter and more efficient new energy products and technologies. contribute to global sustainable development.

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