Shulou(Shulou.com)11/24 Report--

All-true interconnection is considered to be a very important part of the next generation Internet. Recently, Tencent Research Institute and Tencent Multimedia Lab jointly released an industry research report entitled "all-True Internet: 3D presence".

What is all-True Interconnection? Tang Daosheng, senior executive vice president of Tencent Group and CEO of Cloud and Intelligent Industry Group, explained: "the information carrier of the Internet has shifted from pictures and text in the past to three-dimensional presentation of the real world, and not only one-way presentation, but also two-way interaction. People can manipulate and influence the real world through virtual space."

In order to fully grasp the cutting-edge trend of the development of all-true interconnection related industries, Tencent Research Institute and Tencent Multimedia Lab jointly interviewed dozens of innovative enterprises in the industrial chain and conducted a large-scale survey of users. Combined with the data, this paper analyzes the current situation, driving forces, challenges and future trends of the all-true interconnected industry from different dimensions, such as user portraits, technical systems, industrial development trends and application cases.

Si Xiao, director of Tencent Research Institute, said that through research, it is found that 3D has a good user base. In terms of user scenes, 3D content permeates multiple scenes of life and office, and 2B2C such as travel experience and marketing activities are the mainstream, which shows that all-true interconnection is the first in the industry.

Liu Shan, vice president of Tencent Cloud and head of Tencent Multimedia Lab, said that Tencent Multimedia Lab has been committed to the investment and construction of immersive media technology, expanding the team's profound technology accumulation in the traditional multimedia field to 3D media technology, which provides the underlying driving force for the construction of the all-true Internet.

Chen Yan, the founder of Tencent technology and an outstanding expert in Tencent design, takes Yunyou Great Wall as an example to realize the millimeter-level high-precision, immersive interactive digital reshaping of the cultural heritage of the Great Wall by integrating cutting-edge technology. At present, the mode of traveling to the Great Wall has been applied in Dunhuang, "Digital Axis" and other projects to help share the digital achievements of Chinese culture.

More than half of users have experienced 3D content infiltrating life and office scenes

According to a survey of netizens, more than half of users have experienced 3D content. It shows that there is already a good user base, but there is still room for development.

From the use scene, 3D content permeates into the multi-scene of life and office, 2C and 2B2C are the mainstream. Among them, 2C is represented by technical experience, audio-visual entertainment, games, real estate home, travel assistance and other life scenes; 2B2C takes cultural and travel experience, online tourism and marketing activities as typical scenes.

From a device point of view, the low threshold of 2D devices promotes the popularity and rapid penetration of 3D content. Traditional 2D devices are still dominant. In typical 3D content scenes, more users mainly use traditional devices (mobile phone / computer / game console, etc.), including 2C scenarios such as travel, social networking, real estate decoration, e-commerce shopping, games, and 2B2C scenarios such as online travel, learning / training / scientific research.

In terms of use behavior, users who have 3D content viewing / experience behavior have gradually formed habits in specific scenes, such as exercise and fitness, learning / training / scientific research, e-commerce shopping, social networking, travel assistance. In the above scenarios, more than 40% of people regularly watch / experience 3D content every month.

Development trend of 3D Technology: immersive, Interactive Real experience

The "report" points out that the upgrading of technology carriers promotes the development of plane video to interactive video, from the application of two-dimensional forms of text and pictures to the new application of digital human + digital space composed of spatial elements. from plane interaction to three-dimensional interaction of multi-mode and spatial computing.

Among them, Tencent Multimedia Lab has been committed to cutting-edge technology research and landing application development of immersive media technologies, including panoramic video, 3D reconstruction, free perspective, virtual-reality fusion, digital twin, holographic video, and so on. many of these technologies have served Tencent's various businesses.

With the progress of technology, real-time audio and video technology will achieve higher picture quality and lower delay. At the same time, from flat video to 3D video, it will bring users a more immersive sense of presence, which can improve work efficiency in some scenes. For example, the excavator based on 5G network for remote control has been applied and welcomed by the front-line personnel because it can reduce the operation risk. However, under the traditional plane video viewing, the 5G remote control excavator has some problems such as inaccurate digging and low operation efficiency, so it is necessary to apply depth information auxiliary technology to help operators improve their efficiency. Based on remote real-time control products, Tencent creates a 5G + naked-eye 3D remote real-time manipulation solution to achieve high-definition and low-latency 3D video transmission, with end-to-end latency lower than 120ms, increasing the efficiency of remote excavators from less than 50% to nearly 90%.

The report points out that at present, the 3D industry chain is relatively mature and the division of labor is clear. The basic layer provides hardware, computing, rendering, etc.; the platform layer provides hardware tools, software tools, live streaming, Mini Program, digital twins, digital human production and other platforms. The application layer provides services and solutions for thousands of industries.

In terms of industrial cooperation, cloud service providers will provide low-level technical capabilities such as AI and cloud rendering to enable various industries to promote the development of industrial integration.

Take Tencent Cloud as an example. Tencent Cloud rendering relies on Tencent's rich edge computing nodes, flexible GPU virtualization technology, and stable low-latency audio / video streaming capabilities to help customers cloud the application client, so that users do not need to download the application package and can operate cloud applications only through lightweight terminals.

In addition, through research and research, it is also found that WeChat Mini Programs has a huge user base and strong cross-platform compatibility because the development threshold is relatively low and does not need to be downloaded separately. Especially in the field of 2B2C, compared with the way to download native App, it has obvious advantages and has become the most popular choice.

3D technology is the first to create an immersive experience in the fields of culture and tourism, industrial energy, transportation, urban management and so on.

3D technology takes the lead in the industry, especially in cultural and tourism, industrial energy, transportation and urban management scenarios. In the literature and tourism industry, expanding the literature and tourism experience scene, innovating the literature and tourism experience form and enriching the literature and tourism experience content have become an important direction for the scenic spot to pursue breakthrough and innovation.

Tencent helped the Macao Cultural Bureau to create the "Immersion Digital experience Exhibition of the archway of Big three buses". For the first time, Tencent comprehensively used technologies such as naked eye 3D, VR and AR to digitally restore the church, transcending the limits of time and space, taking a look at the historical features of the Church of Mother of God at St. Paul's College 400 years ago, and immersed in the magnificent scene of the church.

Digital twin technology is the advantage of Tencent. Relying on Tencent Games engine, digital twin products realize the visualization, analysis, prediction, optimization and closed-loop control of physical objects through five core competencies: spatial construction, IoT perception, spatio-temporal calculation, realistic rendering and simulation deduction.

In the industrial energy scene, Tencent uses technologies such as real-time digital twinning and the Internet of things to create a "transparent factory" that runs synchronously with the factory's production process. The production beat of five production lines and hundreds of equipment in the real reduction factory. With the application of this technology, the energy consumption per unit output value of Ruitai Maanshan Iron and Steel is reduced from 90kg standard coal / ten thousand tons to 35kg standard coal / ten thousand tons, which effectively realizes energy saving and emission reduction.

In traffic management and urban planning scenarios, real-time digital twins play an important role in the economic value of the scene. Taking the highway twin system in Sichuan and Chongqing as an example, the system not only provides a global perspective for high-speed transportation management, but also provides mobile phone twins for drivers. Through perceptual data access, real-time display of vehicle environment and weekly vehicle operation, reduce the impact of bad weather such as night and thick fog, so that the highway can run around the clock throughout the year, and greatly improve the efficiency of highway management and operation time. In the field of urban planning, urban operation enters a refined stage at any time, and the spatial optimization, lighting analysis, inundation analysis and emergency management of digital twins save time and manpower costs.

For different industries, virtual anchors, virtual customer service and other digital human needs, Tencent also provides an one-stop platform for digital Homo sapiens to help enterprises produce digital Homo sapiens efficiently.

Tang Daosheng said in the report: "3D presentation brings a more real and vivid immersive experience and interaction. Tencent's advantages here lie in the ability of audio and video, the ability of the game technology enabling industry, the ability of cloud digital base and so on."

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.