Shulou(Shulou.com)11/24 Report--

The good life is installed in everyone's double 11 shopping cart! Tmall double 11 pre-sale of the first day, Taobao digital life industry strong performance. Tourism fever led to an increase of more than 120% in the transaction value of air travel commodities compared with the same period last year. Entertainment members, life games and other related categories also have eye-catching performance.

Those who know how to play have already made travel plans for the whole year in Singles Day holiday, hoarding tickets for hotels and scenic spots, and taking a walk-and-go trip at any time. Well-known hotel groups such as Hilton, Hyatt, Kaiyuan and other coupons, as well as scenic wine packages for overseas travel have sold brightly. Among them, Kaiyuan national 12-store exchange package sold more than 100 million yuan that night, this package can be universal throughout the year, including weekends and holidays, is definitely the first choice to take children to travel. The high-end travel product Maldives 7-star island 5-day 4-night hotel package sold nearly 100 million on the night of the pre-sale. Tourism products have also become popular goods brought by Taobao anchors. on the night when the pre-sale opened, more than 300 million tourism products were sold in the live broadcast.

In the characteristic travel products, the digital life industry also launched the Ida Mudu cruise charter, 12-day cruise on the Antarctic Peninsula and other rare boutiques. At 19:00 on the evening of the 24th, the first domestic cruise ship, Ida Mudu, was linked on Taobao's "make a friend-Luo Yonghao" live studio. The customized trip of the premium charter, which sold for 20 million after the official reduction, attracted more than 10 million spectators. In the end, 180000 of the intended money was sold by a buyer. The 12-day and 11-night expedition of the Hai Da Luther Nansen cruise ship on the Antarctic Peninsula has also attracted many adventure enthusiasts to book.

Double 11 is also a good time for drama lovers to store annual cards for all kinds of film and television members. On the first day of pre-sale, the number of transaction users of Taobao entertainment members increased by more than 148% compared with the same period last year. Among them, QQ VIP, iqiyi member, Tencent Video member annual card performance is rapid. The prices of these annual membership cards are more favorable than usual. For example, after adding product coupons to Tencent Video's VIP annual card, the pre-sale price is only 113 yuan. QQ Music deluxe green diamond member annual card coupon to the hand price of 129yuan, iqiyi gold member annual card coupon to the hand price room 128yuan. It's the lowest price of the year!

During Tmall's Singles Day holiday, the digital life industry also prepared various popular styles of life services, such as Platinum Jazz wedding photography tour, micro-movie package, hotel 10 dresses and 10 dresses, and the one-stop tour sold for only 6980 yuan. There are also popular games selling skin props and so on. Rich goods, interesting content and the largest subsidies in history have made Tmall's Singles Day this year simpler, more affordable and happier. People who can live have already hoarded goods on Tmall Singles Day holiday!

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.