Shulou(Shulou.com)11/24 Report--

On October 24, US Eastern time, Flywheel officially announced at the Amazon Unbox Conference in New York that 11 brands of Ascential Group Digital Commerce, a listed company of global information commerce, had been integrated into a unified global digital commerce service provider brand Flywheel.

In 2014, Ascential predicted that the digital commerce market would grow exponentially, and the application of technology made it grow by leaps and bounds. Since then, through the continuous growth of internal brands and a number of mergers and acquisitions of excellent brands, Ascential has expanded the scale and popularity of Ascential in the field of digital commerce to further meet the growing customer demand and continue to promote customer sales on multiple e-commerce platforms around the world.

Ascential Digital Commerce has 11 brands, including Flywheel, Edge, Intellibrand, Perpetua, OneSpace, Spotlight, WhyteSpyder, Intrepid and other brands. The brands in China are mainly Yimian, DZ and 4KMILES. According to Ascential's 2022 results, the digital commerce sector accounted for 43% of revenue, with a growth rate of 14%.

Flywheel is the number one advertiser on Amazon platform, helping brands manage retail sales and advertising search, optimize supply chain management, and provide creative services and strategic advice on multiple e-commerce platforms.

One data is a leading provider of data intelligence solutions that interpret vast amounts of data from e-commerce platforms and social media channels through state-of-the-art AI technology and data processing and analysis capabilities to provide business solutions throughout the product lifecycle. Acquired by Ascential in March 2020, it aims to expand the coverage of digital commerce solutions in China and other Asia-Pacific markets.

Multi-accurate data is a leading integrator of e-commerce solutions, providing marketing strategy and operation landing through big data to support customers' marketing strategy, media planning, effective marketing landing and full-link operation. Acquired by Ascential in February 2021, it aims to increase the use of big data's media management services and expand its service offerings in China, especially on Alibaba.

4KMILES is a service provider that provides integrated e-commerce growth solutions for Chinese overseas brands to achieve global sales growth for China's supply chain by helping Chinese overseas companies enhance brand power and sales power, build data-driven operations and smart marketing. Acquired by Ascential in December 2021, it aims to provide cross-border e-commerce solutions for Chinese sellers.

This brand upgrade aims to turn Flywheel into a global brand that "simplifies complexity"-converging more cutting-edge technology and awareness and integrating all business capabilities through rich data assets and AI technology. Simplify the complex business world into accessible solutions, turn many excellent brands into a unified Flywheel, share resources hand in hand, and let customers layout global business through Flywheel.

Among the new brands, Flywheel provides services across retail media (media and retail), hosting and self-service (managed and self-service), consulting and business insight (consulting and retail insights), etc., and has established partnerships with more than 400 platforms such as Amazon, Wal-Mart, Alibaba, Target and Instacart, covering Asia, North America, South America, Europe and Oceania. Flywheel is also highly recognized by many customers-more than half of the 100 listed FMCG companies by revenue in 2022 were served by Flywheel, according to Consumer Goods Technology.

Duncan Painter, CEO of Flywheel, said, "the retail world is extremely complex and constantly changing, but the goal of each brand remains the same-to use all the available data and the strongest technologies to drive sales and achieve sustainable profitability. Today we have entered a new chapter. With our unique capabilities and expertise, close market partnerships and unparalleled data assets, the new Flywheel will further empower the brand, not only to quickly adapt to today's digital environment, but also to flourish and control the opportunities. "

Luo Tianyu, CEO of Flywheel China Enterprise, said, "the e-commerce environment in China is particularly fierce and complex. Whether large multinational enterprises want to enter the Chinese market or Chinese brands want to go out to sea, they all need to make use of the latest data insight and technical capabilities. Flywheel has entered a new era, integrating the mature service capabilities and outstanding expert teams of our various platforms at home and abroad to provide brands with comprehensive and landing solutions. The rapid development of empowering brands in the digital age. "

In the future, Flywheel will provide a leading digital commerce cloud platform covering the world's mainstream e-commerce platforms to help customers understand performance in real time and increase sales, market share and profits. Whether it is the world's leading consumer goods companies or fast-growing emerging brands, Flywheel can meet the needs of customers, from fully self-service software to customized digital business management systems, tailored solutions for brands.

In China, one-side data, multi-accurate data and 4KMILES will continue to operate in the name of Flywheel, and the products and services already provided will continue to be maintained, and will make use of the power of Flywheel to bring more global digital commerce solutions to customers in China.

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