Shulou(Shulou.com)11/24 Report--

At 8 p.m. on October 24, the pre-sale of Tmall double 11 in 2023 ushered in strong growth at the beginning of the transaction. Within 1 hour, there were more than 1300 brands whose turnover increased by more than 200% compared with the same period last year, and nearly 700 brands whose turnover exceeded 500% year on year. Perea, L'Or é al, Haier, Fila, Lancome, Midea, Jiaolan, Nike and other brands compete for turnover of more than 100 million, and new domestic brands such as flowers and primary products also join the "100 million Club".

Home-made beauty makeup has become one of the most popular categories for Tmall's pre-sale of Singles Day. Within an hour, Peraiya Ruby Cream 3.0 sold more than 500000 pieces; makeup remover oil sold more than 400000 pieces; Flower know swan ballet lip glaze, Peraiya "Morning C Night A" combination double anti-essence sold more than 300000 pieces; extremely cute year-on-year growth of more than 8000%, Kefumei year-on-year growth of more than 4900%, and the initial year-on-year growth of more than 2500%, leading the industry.

The iPhone 15, which has a base price across the network, is also being snapped up by consumers. Within an hour of sale, the 5198 yuan iPhone 15 was emptied six times in Taobao's 10 billion subsidy and eight times in iPhone 15 Pro Max, and a number of merchants continued to replenish the goods overnight. In addition, demand for niche segments such as e-sports is on the rise, with video game equipment growing by 150% year-on-year in the first hour. Smart flight devices such as drones grew by 300 per cent, embedded refrigerators by 450 per cent year-on-year, kitchen air conditioners by 1800 per cent, and nearly 160 brands such as Nintendo, vivo, DJI, Meizu, Leafen and Dell grew by more than 100 per cent.

With the change of season in autumn and winter, sports shoes and clothing are selling well. In the first hour of sale, the turnover of THE NORTH FACE, URBAN EXPLORATION, Ghost Tiger, Philo, Archaeopteryx, 361 °, Puma, lululemon and other brands exceeded the first day of pre-sale last year. The popularity of CityWalk this year has spawned an upsurge of walking and short walks in the city. Philadelphia Mars shoes sold more than 24 million in the first hour, while the north down suit, which takes into account both fashion and professional outdoor functions, sold more than 30 million in the first hour.

The new home also reached its peak at the end of the year. Within one hour of sales, Tmall's home industry grew by more than 50% compared with the same period last year. 543 brands traded more than last year. Among them, Aoyama Meisu and Yadu surpassed the first day of last year by 10 minutes, golden cicada curtains went on sale for 20 minutes more than last year's pre-sale cycle, Mr. Bang and Opp tripled over the whole day of last year in the first hour, and Raleigh increased by more than 500% in the first hour compared with the same period last year.

"Yueji" consumption has also ushered in explosive growth. Jewelry pre-sale transactions increased by more than 600% compared with the same period last year, travel fever led to a 117% year-on-year increase in life services, and beverage consumption broke out. Wuliangye pre-sale exceeded 100 million yuan, Remy Martin flagship stores increased by 1900%, Starbucks flagship stores increased by 800%, Xijiu flagship stores increased by 460%, and Naixue flagship stores increased by 390%.

As the main position of brand growth, Tmall double 11 gathered the annual top new products and popular styles of the whole network; at the same time, this year Tmall double 11 launched the official direct drop on a large scale for the first time on the basis of 30% minus 50%. More than 80 million hot-selling goods achieve the lowest price of the year, 2 million brands top co-signature, trend collectibles and other trends of good goods Tmall debut, contributing to a happier and more affordable Tmall Shuang 11 for consumers.

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