Shulou(Shulou.com)11/24 Report--

Recently, the Institute of Science and Technology Strategic Consulting of the Chinese Academy of Sciences released the "typical investigation report on China's Science and Technology Innovation" (hereinafter referred to as "the report"). The OPPO folding screen phone was selected as the "China Science Innovation Business Card" along with patent-intensive science and technology innovation products such as China High Speed Railway Fuxing, Beidou Satellite Navigation system and Comac C919 aircraft.

The "report" points out that in the process of the in-depth implementation of the national scientific and technological innovation strategy, the innovation dominant position of enterprises has been continuously strengthened, and the endogenous driving force, capability, and role of innovation leadership have become increasingly prominent. Aiming at the enterprises in the first echelon of regional scientific and technological innovation in China, according to the dimensions of the innovation subject's own scientific and technological innovation strength, the number of patents related to the main products, product market share, product popularity, and the application of product technology is changing a better life, the first batch of Chinese science innovation business cards were selected.

▲ Photo Source: "China Science and Technology Innovation typical Survey report" folding screen phone, as a new form of smartphone innovation, has attracted a lot of attention. Agency TrendForce predicts that global shipments of folding screen smartphones will rise to 18.3 million in 2023, up 43 per cent from a year earlier. According to the White Paper on China's High-end smartphone Market released by Counterpoint, the compound annual growth rate of folding screen phones will reach 114% from 2019 to 2025, quadrupling the number of phones in 2025 from 2022 to 55 million.

The technology accumulation of OPPO in the field of folding screen has greatly promoted the maturity of the global folding screen mobile phone market. As the world's leading intelligent terminal company, OPPO began the research and development of folding screen related technologies as early as 2015. It launched the first flagship folding Find N and the second generation flagship Find N2 and Find N2 Flip in 2021 and 2022 respectively, and released the latest folding flagship Find N3 and Find N3 Flip in August and October this year, with ultra-thin design, super-light and shadow folding pixels, and national secret certified security chip. OPPO makes the folding screen phone a really lightweight and easy-to-use productivity tool.

While the product side continues to push through the old and bring forth the new, OPPO has also accumulated rich intellectual property assets. As of September 30, 2023, OPPO has filed more than 95000 patents worldwide and granted more than 51000 patents worldwide. According to the 2022 ranking of International Patent Treaty (PCT) applications released by the World intellectual property Organization (WIPO), OPPO ranks sixth in the world.

The total number of OPPO patent applications in the field of folding screen mobile phones is 1233, of which 943 are invention patents, the proportion of invention patents is 76.5%, and the number of valid patents granted is 1003. Patents include free hover, multi-screen imaging, double-finger split screen and other innovative technologies, especially for OPPO Find N Seiko vertebral hinge design and water drop shape hinge design, patent layout more than 200pieces, a number of authorized patents have been identified as high-value patents.

The market performance of OPPO folding screen phones is also very eye-catching. Globally, OPPO Find N2 Flip was selected as one of the "top ten best-selling mobile phones" in the high-end market of $600,799 in the first half of 2023, according to Counterpoint. In the European market, the OPPO folding screen stood out with a 34% market share in the second quarter of 2023. In Southeast Asia, Canalys data show that in the second quarter of 2023, OPPO Find N2 Flip beat Samsung in Southeast Asia's most promising emerging markets such as Indonesia, Malaysia, Thailand and Singapore.

On the domestic side, OPPO accounted for 20% of China's folding screen mobile phone market share in the first half of the year. OPPO Find N2 Flip dominated the vertical folding market with a 31% market share, making it the most popular folding mobile phone in the Chinese market.

The "report" points out that promoting the technological reform, optimization and upgrading of China's regional industries through scientific and technological innovation and tamping the high-quality development of the regional economy will undoubtedly play an important supporting role in the high-quality development of China's economy. Take the mobile phone industry as an example, when mobile phones enter the stock market, the replacement cycle of consumers is getting longer and longer, and the market continues to decline. Folding screen mobile phone manufacturers, represented by OPPO, adhere to scientific and technological innovation, through the change of appearance, create a differentiated experience to attract consumers, boost consumer confidence, and become a new growth point for the high-quality development of the mobile phone industry.

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