Shulou(Shulou.com)11/24 Report--

CTOnews.com, October 25 (Xinhua) in an interview with the media, Satya Nadella, the current CEO of Microsoft, admitted that it was a wrong decision to give up Windows Phone and mobile devices, and this is the third CEO in Microsoft history to admit to making mistakes in mobile.

Nadella, who succeeded former chief executive Steve Ballmer (Steve Ballmer) in 2014, announced the abolition of Nokia's $7.6 billion mobile phone business after a year at the helm of Microsoft.

In an interview with Business Insider, Nadella admitted that Microsoft did not handle "exiting" the mobile phone business properly. Asked about strategic mistakes or wrong decisions that he might regret, Nadella replied:

This decision [to quit the mobile phone business] is often discussed, and it is the most difficult decision I have made since I became CEO, when we discussed the decision to withdraw from "the mobile phone defined at that time."

If we can turn the clock back, I think we can revive the mobile phone business by reinventing the computing category between PCs, tablets and phones.

A few years after Nokia's mobile phone business was written off, Microsoft finally confirmed that Windows Phone was dead, but six months after the decision, Windows Phone was clearly over. Since then, Microsoft has launched Android-based Surface Duo and Surface Duo 2 phones, but due to no follow-up products and lack of software updates, the future of Surface Duo is unclear.

CTOnews.com note: Nadella is now the third Microsoft CEO to admit that the company made a mobile mistake.

The first is Bill Gates: bill Gates, co-founder and former chief executive of Microsoft without Android, said his "biggest mistake ever" was that Microsoft lost to Android.

Google bought Android for $50 million in 2005, and former CEO Eric Eric Schmidt admitted in 2012 that Google's initial focus was on defeating Microsoft's early Windows Mobile efforts.

The second is Ballmer: slow to respond to Android and iOS threats, former Microsoft CEO Steve Ballmer (Steve Ballmer) was also slow to respond to Android and iPhone threats, focusing the company's efforts on Windows Mobile while mocking iPhone, calling it "the most expensive phone in the world and unattractive to business customers". Because it has no keyboard. "

Mr Ballmer admitted in 2013 that he regretted not paying attention to phones earlier. "I regret that in the early 2000s we were so focused on the work around Windows [Vista] that we were unable to redeploy talent to new devices called mobile phones," Ballmer explained. "this is what I regret most."

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