Shulou(Shulou.com)11/24 Report--

In 2023, the high-end AI technology home appliance brand COLMO ushered in the fifth year of entering the high-end home appliance arena. On the occasion of its fifth anniversary, COLMO demonstrated its brand spirit by tracing to Mont Blanc, the birthplace of the brand. Through the fifth anniversary marketing event, COLMO not only traces back to the original intention of the brand, but also gives the public the opportunity to understand the progress of the brand over the past five years.

Since its birth, COLMO relies on the brand essence of "born extraordinary" and the brand concept of "science and technology serves the origin of life, design releases rational space", gathers global cutting-edge technology and high-end manufacturing wisdom, and brings AI technology household appliances with both quality and autonomous learning ability to consumers.

With this belief and practice of climbing, COLMO is able to "provide 1% of the world's super individuals with a full picture of high-end intelligent life solutions" in response to the expectations and pursuit of the elite of the times to enjoy life.

Then go to Mont Blanc to climb back to the original heart.

The 5th anniversary is a "big year" in the process of brand development. in today's pace of business competition, five years can not only make a brand mature, but also enough for consumers to calmly judge the value of a brand. Born in Mont Blanc, the top of Europe, COLMO has completed its breakthrough and leadership in the high-end home appliance market in five years, and has always traveled with the elites of the times to create a new picture of intelligent life for them to enjoy, so that they can have an extraordinary life experience. Since its establishment five years ago, COLMO has doubled its growth rate almost every year. Even in the case of significant changes in the macro environment superimposed by the epidemic in the past three years, its year-on-year growth rate has still reached an astonishing level, which has become a model and benchmark for the development of the industry.

In the face of proud achievements and widespread praise, COLMO showed its own "maturity" in its fifth anniversary. In order to celebrate and remember the 5th anniversary of this important year, COLMO joined hands with the global explorer Aleksander Gamme to join hands with the "100 climbers", and then went to the birthplace of the brand, Mont Blanc in Europe, to trace the origin of the brand spirit, and to demonstrate his global vision and the strength of leading the upward progress of life with the overseas debut of the new elephant series of Yunlu Bai products, and show the maturity of looking back.

After more than five years of climbing, COLMO enjoyed it according to reason.

The past five years have been five years for COLMO to climb and paint a picture of life. COLMO insists on the global exploration of cutting-edge AI technology and the ultimate pursuit of rational aesthetics, bringing a new possibility of enjoying life for the elites of the times, and an enjoyable life with a deep COLMO brand becomes clear in people's eyes.

In the field of high-end home appliance brand competition, new entrants are facing a solidified situation of the industry pattern. How to let consumers see their own specificity and necessity at the beginning of entering the bureau has become a particularly critical task. COLMO has climbed more than ever in the process of exploring the possibility of high-end brand development, rapidly establishing brand potential energy and recognition in the market with the strength of AI technology household appliances in the leading industry and rational aesthetic design with high recognition. Through the unique rational aesthetics, COLMO has completed the most direct communication with the elite group, and has also taken a solid step to climb the peak of the brand.

With rational aesthetics, COLMO enables the elite group to complete the three-step progress of "seeing, understanding and choosing" the brand, thus completing the breakthrough and innovation of the high-end home appliance industry at the level of aesthetic value and cultural cognition. To a certain extent, COLMO answers the inner questions of the elite about who is COLMO and why they choose COLMO with the innovation of aesthetic value. The rational aesthetics advocated by COLMO is simple and complex, returns to the essence of life, restores the true value of household appliances with geometric lines and primitive texture, and brings a new rational aesthetics and life experience to the elite life. COLMO uses the design language of rational aesthetics to create products with both aesthetic value and practicality, realizing the balance between function and design, and reflecting COLMO's practice of climbing the aesthetic peak of household appliances. Over the past five years, COLMO has won 41 IF Design Awards and Red Dot Awards for his designs with high aesthetic value, as well as Epland Award, IDEA Design Award and other honors. With the strength that can be seen, COLMO leads the trend of home appliance design in the world and conveys the aesthetic pursuit of COLMO to the world.

With its rational aesthetics that makes people fall in love at first sight, COLMO firmly occupies the minds of elite users and enters its choice list of enjoying life. What is commendable is the climbing of COLMO, which not only brings a brand-new aesthetic experience, but also completes the re-drawing of the industry map with the high-end intelligent control ability of the whole house supported by AI technology, intelligent creation and other value system. Guided by the needs of elite users and relying on omni-dimensional ecology and full-house intelligent design capabilities, COLMO reconstructs the intelligence of the whole house with high-end, leading the evolution of high-level elite life.

Over the past five years, COLMO adheres to the brand spirit of "climbing more than", constantly breaking through the limitations of the industry, leading the transformation of luxury life from 1.0 to 2.0, relying on the four capabilities of distributed intelligent platform, deep intelligent interaction, integrated solutions and full-process high-end services to build a more high-end whole-house intelligence. COLMO relies on Silicon Valley Future Technology Center and 20 R & D centers set up in major countries around the world, nearly 1000 R & D engineers to carry out technology and product development, realizing more than 160000 patent applications, laying the foundation for the self-evolution of the brand.

COLMO continues to iterate, innovate and evolve. Today, COLMO high-end intelligent products have covered air conditioners, refrigerators, washing machines, water heaters, micro-steaming and other categories, and developed four sets of BLANC Blanc, TURING Turing, EVOLUTION New Elephant, AVANT Ruiji, to provide the target population with AI technology, rational aesthetics, intelligent creation and other values. At the same time, COLMO also builds five core systems covering distributed intelligent control, good air, good water, precious care, nutrition and food for users, as well as five ecosystems including house lighting, house entertainment and house safety, so that smart homes can truly bid farewell to shallow intelligence and enter the era of deep control of villa intelligence.

It is worth mentioning that the "villa intelligence expert" high-end intelligence control service brought by COLMO has completed the new interpretation and construction of "whole house intelligence", providing global elite users with a full picture of high-end intelligent lifestyle solutions, and then firmly promote the realization of elite users to enjoy life.

Born extraordinary, we all enjoy the world.

COLMO not only provides elite users with a full picture of high-end intelligent life, but also pays attention to the needs of the spiritual world of elite users. In the course of 5 years of development, COLMO has shaped the values of enjoyable lifestyle and achieved spiritual communication and resonance with users through various and innovative marketing attempts.

COLMO has built a bridge for dialogue with elite users in many dimensions by creating its own IP column "the Theory of Life Evolution", continuing to participate in the Gobi Challenge, and building elite life festivals. At the same time, COLMO actively interacts with the design circle to participate in such influential design events as "Design Guangzhou", "Design Shanghai" and "Design Shenzhen" in Asia, and join hands with WAD luxury Research Institute to create the "2022 Shu Zhi expert designer Competition". Through cooperation with the designer circle, COLMO has gathered rich resources and huge energy for elite users to create an enjoyable life, and has also found an intellectual support and a shorter path for building an enjoyable life.

At the same time, COLMO has realized the concept expression and value transmission in more subdivided fields through cooperation with elite leaders in many fields. COLMO teamed up with Ma Qingyun and Ma Boqian and his son to launch the microdocumentary "leaving Blank" about the philosophy of leaving blank; with the famous drama director Meng Jing to create the concept blockbuster "enjoy Life Theater", using the avant-garde visual perception of "rational Aesthetics" from the theatrical perspective; and working with pioneer director Jia Zhangke to explore the elite spiritual world in depth. Cooperate with Jiaren and other well-known journals to unlock the lifestyle of elite women, including Olympic gymnastics champion Liu Xuan and Miss World champion Zhang Zilin.

COLMO also dabbles in the field of net ensemble and sports, "Thirteen invitations", "our Folk songs 2022", Wuxi Marathon, Gobi Challenge, Golf Challenge, Tennis Shanghai Rolex Masters. All help COLMO to complete the interpretation of the concept of enjoying life and the spirit of climbing, so as to gain the resonance of more elite users.

Through cross-boundary cooperation in many fields, such as culture, film, art, sports and so on, COLMO has completed the multi-dimensional cognition and re-expression of enjoying life. Through a wealth of marketing actions, to explore the possibility of enjoying a higher level of life. With the deep connection of experience, culture, spirit and values, COLMO explores the infinite possibility of enjoying life together with the elite.

I have been climbing for more than 5 years, and I am born extraordinary.

COLMO spent five years working with the elite to build a new picture of enjoyable life, which is not only a deep intellectual control of life experience, but also full of spiritual and cultural value. In the future, COLMO will continue to be based on the elite community's expectations of the evolution of life, in order to climb more than the spirit, to create a perfect picture of life.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.