Shulou(Shulou.com)11/24 Report--

The pre-sale of Singles' Day in 2023 will begin immediately, and the live acceleration field will determine the outbreak of business.

At the critical sprint moment, Alimama's "sprint double 11 live broadcast multiple explosion guide" was released in time, pointing out that the studio burst two big hands, helping merchants to sprint multiple broadcast. The first step is to do a good job of traffic storage and improve the view of live broadcasting: select explosive products and use the platform mechanism to pry free traffic with paid traffic; second, do a good job in commodity prices and improve the conversion of live broadcasting: seize the platform live flash festival and store promotion activities to achieve efficient transactions in the live broadcast room.

Products and games, including "Super Live" and live flash matches, can help merchants broadcast more frequently during Singles' Day, realize the rapid outbreak of business, and lead to the outbreak of business throughout the store. It is worth mentioning that Super LVB can achieve pay-free linkage, with a maximum of 100% free traffic increment.

01

"Super Live" Multicast is popular.

Pry up 100% free traffic with paid traffic

Live broadcast field has become the key battlefield for brand merchants to win the increment of Amoy system.

This year's Singles Day, as a key tool for businesses to operate live broadcast fields, "Super Live" has provided millions of traffic assistance, and created a daily explosion method of double 11 sprint "Super Live", especially for small and medium-sized businesses, bringing incentives for activities such as 1v1 guidance diagnosis, certainty field view, flow guarantee, and double 11 content combustion consumption and return accumulative reward.

In addition, the linkage mechanism of natural traffic online before double 11, the more merchants invest in super live streaming, the more obvious the role of natural traffic pry. In addition, all super LVB merchants can get natural traffic benefits, and individual merchants have the opportunity to increase traffic exposure by up to 100% on the basis of purchasing traffic.

During the Singles Day holiday in 2022, the "make a friend" studio went to Amoy for the first time. Through tools such as "Super Live", "Super short Video" and "Brand Special Show", it carried out pre-heating and recommended recalls to open up the complete shopping link for consumers, rapidly increasing the number of fans by more than 10 million, and the live broadcast view also exceeded 10 million, successfully gaining a foothold in Amoy.

In August this year, "Oriental selection" went into the studio for the first time, and also through the combination of short video and live broadcast, it found the exclusive style of VJ Taonai to quickly create its own characteristic content and goods, with a turnover of more than 100 million in the cycle. the live broadcast view exceeded 10 million, and more than 10,000 items were born and sold, which quickly stood out.

02

"Live Flash" becomes a new highlight of double 11.

The subsidy of millions of red packets flashed and burst, and the highest back-feeding cash coupon of 68888 in the ranking competition was encouraged.

In order to help merchants in the "live acceleration field" pry high-frequency second-highest outbreak, heavy resource endorsement of the live flash series of play has become a new highlight of double 11.

At present, Alimama millions of cash red packet subsidies flash burst, businesses through the explosion of goods to enlarge the price advantage of flash products in the live room, and ROI has increased by 100%. A number of head merchants have turned on short-term direct linkage to recommend water storage, and the entry rate is as high as 90%.

Double 11 "Live Flash Festival" qualifying has also started, participating merchants will receive the highest 6000PV flow voucher incentives according to the rankings, and have the opportunity to get real-time explanation incentives and "five-star good price explosions" support.

On this basis, Alimama released the "Universal Update Live Flash match" to live broadcast merchants, bringing heavy incentives such as super live advertising coupons, superimposed AI content to help burn back up to 8% rebate rewards, and a new online studio single product promotion tool to help merchants quickly blow up high-potential goods, popular products, and blockbuster new products in the studio, winning a maximum of 68888 cash coupons.

This series of product capabilities and games will help brands fully release the field energy of live broadcast, create a multi-band business peak through high-frequency live broadcast, and feed back the operation of store center field and content increment field. In double 11, we can efficiently obtain the incremental dividend of Amoy system, three centers, multi-frequency and quick return.

It is understood that since October 23, Alimama has successively issued relevant sprint guides from the perspectives of goods, content, and live broadcasts, helping merchants achieve the business goal of "double 11 multi-frequency fast collection, win three center incremental dividends".

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