Shulou(Shulou.com)11/24 Report--

At 20:00 in the evening of October 23, the Lenovo Singles' Day promotion activity with the theme of "good things, good service, one province to the end" will be officially launched. In this annual carnival festival, Lenovo Group will "save" all aspects of "saving money, effort and worry". Not only provide 1 yuan 180-day replacement service, 50% discount on 100 hot items every day, members up to 3000 yuan and other important benefits, but also trade-in, installation and modification, over-value cleaning and maintenance, super-fast, authentic Office and other worry-free services, bringing a comprehensive upgrade of products and services.

Priority of heavyweight benefits, one-stop purchase of star products, intimate service is guaranteed. In terms of welfare policies, products and services, optimize the user experience in an all-round way, and let the promotion activities return to the essence of "saving money", Lenovo's Singles Day campaign is full of sincerity and refreshes the ultimate user experience again. Lenovo, as the number one PC market in the world for many years, is also taking practical actions to lead the industry to provide consumers with good products and services with low prices and high quality, and to create the ultimate consumer experience for users.

One province to the end! You don't have to wait for the spot, the explosive products are really 50% discount, 1 yuan unlock for 180 days, only change without repair.

Different from the previous Singles Day "pre-sale first" rule, Lenovo's promotion campaign not only offers pre-sale products, but also has a large number of spot products for sale, opening the "spot direct sale" model. In addition, in order to meet consumers' pursuit of quality-to-price ratio, Lenovo launched a series of preferential policies during the event:

At the product level, with "province" as the core, users can participate in "saving in advance" from October 10 to October 31. Users can enjoy 180-day replacement without repair, 99 yuan offline service, display good gifts, promotional gifts, plus accident insurance and other rights; participate in the "province" from October 31 to November 11, and Lenovo studio grab 50% discount every day.

From October 23 to November 11, the combined purchase activity is also unprecedentedly strong. Users are free to purchase specified accessories when purchasing notebooks, desktops, tablets, printers, smart personal clouds and other products. Popular styles such as Xiaoxin lightweight backpack, Savior M500 wireless mouse and other popular stars can enjoy at least 50% discount, and explosive products can enjoy more discounts.

At the level of members' rights and interests, all members can enjoy bonus points, with a maximum of 3000 yuan for grade members. in addition, for different consumer groups, there are many rights and interests, such as free gigabyte traffic for the purchase of fully connected models of the whole network, one-year unexpected insurance and gift for all ThinkPad channels, and one-year service extension for all PC enterprises.

In addition to solid profit promotion, Lenovo also shows its elegant demeanor through cross-border marketing that keeps pace with the times in this wave of Singles Day activities. During the Singles Day holiday this year, Lenovo Tianxi Ecology will work with IKEA to combine the five intelligent scenes of smart home, smart learning, intelligent entertainment, intelligent office, intelligent health and IKEA products to achieve combined discount shopping and make intelligent life in one step. In addition, there are 1 yuan to extract tickets to the surging Music Festival and other rights and interests to achieve "same-frequency resonance" with contemporary young people through various fancy games.

At the same time, ThinkPad has also carried out cross-border cooperation with COSTA COFFEE, a well-known coffee brand, to lead a new trend of efficient office work by buying free coffee coupons and "coffee promotion plans" and more "courtesy of famous celebrities in the workplace".

The savior of the Asian Games champion model gathered all the star products to pour out the super products to detonate the Singles Day holiday.

"good thing", that is, super product power. It is not only one of the key points of Lenovo's Singles Day holiday, but also the core advantage of Lenovo Group's products. This Singles Day, Lenovo all-star products are full of nests out of the column, with super product power to bring a new experience for consumers.

Specifically, the categories participating in this promotion are not only the computer savior game book of the e-sports event officially designated by the Hangzhou Asian Games, there are also lightweight notebooks, tablets, desktops, folding screen phones, smart projectors, keyboards, mice, U disks and other diversified products, covering office, entertainment, home, learning scenes, can easily meet the vertical differentiation needs of different dimensions.

For example, for today's young people, the game e-sports has become an important part of daily life. In this scene, Lenovo Rescue has become the recognized king of game performance. Savior series e-sports PC is equipped with the 13th generation Intel Core i7-13700K processor, 16-core 24-thread, the highest 5.4GHz host frequency super performance, the highest with Geforce RTX 4070Ti graphics card, comprehensive low noise screen with high-performance processor, whether stand-alone or online games can easily bring players a flowing game experience. As an equipment supplier that has sponsored LPL for three consecutive years, Lenovo Rescue has served LPL for a total of 399 game days and supported more than 1798 professional competitions. At 20:00 on October 23, Lenovo Savior will also release a new flagship game, Y9000K 2023, with a strong upgrade and interest-free support by stages, and users can lock JD.com to feel the new product first.

Lenovo also has a different range of products to meet the needs of efficient office work and daily entertainment. The versatile Xiaoxin Pro 16 superbook uses a 16-inch golden ratio 2.5K screen to further release productivity. In the Lenovo notebook daily broadcast room on November 6, users can also snap up Xiaoxin Pro 16 and add a corresponding brand of mouse.

In addition, Lenovo YOGA notebooks are also popular throughout the network. Lenovo Yoga Book 9i caught the eye at the International Consumer Electronics Show (CES) in January. The world's first dual-screen OLED multimode laptop equipped with the 13th generation Intel ®Core ™processor and strictly certified by Intel Evo ™won 50 industry and media awards for its stunning performance.

There are also a variety of matching options in family scenes. For example, for families with children, you can choose Xiaoxin Pad Pro12.7 big screen student tablet to improve the efficiency of their children's learning at home. Parents can also choose some practical accessories through combination purchase, such as Xiaoxin Pad Pro12.7 protection clip, which can not only protect the learning tablet, but also can be placed upright to bring their children a more comfortable learning posture.

In the mobile phone category, Lenovo moto razr 40 series, as the pioneer of vertical small folding category, solves the core pain points such as practicality, playability and creases of traditional folding products. It is equipped with a 3.6inch oversized outer screen, which also supports ultra-high refresh rate of 144Hz. It is made of a variety of aerospace materials and is flat and almost crease-free when unfolded. As soon as it was released in June this year, it reached the top of JD.com 's mobile phone race list, which can be called a "killer" small folding product, and it is also a necessary good thing for trendy young people. Since October 23, the moto razr 40 series has dropped by 700 yuan. Moto razr 40 Ultra full platform from 4999 yuan, moto razr 40 full platform from 3699 yuan, known as "open folding screen and straight board computer at the same price era."

Throughout the development of the PC market in the past, Lenovo Group has been firmly at the top of the global PC market share for many years, and has dominated the list of double 11, 618 and other promoting nodes for many times. The reason why it can have many bright achievements, in addition to multiple preferential rebate users, what is more important is its consistent super product strength. Under the strength gene of hard core products, Lenovo not only strengthens the position of PC, but also keeps pace with the times and leads the peak experience.

Since the beginning of this year, ChatGPT has spawned a blowout development of AI. The upcoming AI PC is expected to bring a new revolution to the entire PC industry and create a unique new PC experience. AI PC is a deep integration of AI technology and PC, which will be equipped with higher computing power processors, while integrating multimodal algorithms to fundamentally change and reshape the PC experience.

As the leader of global PC, Lenovo took the lead in deployment to further consolidate its leading position in the AI PC era, and is currently accelerating the landing of AI PC. During the Singles Day holiday, Lenovo will also jointly issue the "AI PC White Paper" in conjunction with IDC, a well-known international research organization, which will be launched from the dimensions of AI PC's scope characteristics, user experience, terminal evolution, and industry chain trends, and will once again lead the new trend and new trend of PC.

Trade in the old for the new, add and modify the equipment, and the enterprise buys the machine to send extended protection.

Considerate service, everything.

For consumers, the after-sales service after buying a new machine is also the top priority to determine the user's intimate service experience. As a global PC leader, Lenovo adhered to its original intention and incorporated the full life cycle service into the carnival. On the basis of the above preferential welfare policies, Lenovo successively launched a variety of intimate services to upgrade the user experience in all aspects.

At the individual consumer level, Lenovo Care opens a full range of escort: Lenovo Care33 fold, buy-and-send mobile phone battery 1 year worry-free service, 1 yuan gift package for 180 days only change without repair, as well as computer appearance cleaning services, genuine Office software packages and other super-value benefits.

The exclusive protection at the enterprise level has also further increased the pounds, including the extended guarantee for the purchase of computers by enterprises, and the one-yuan experience of Lenovo's door-to-door service for newcomers. In addition, Lenovo also further upgraded the exclusive rights of members to create a super-value flagship user experience: for example, three-party stores can achieve private customization of PC products, supporting not only appearance customization, but also configuration customization. In the process of customization, all the parts of the products are from the original factory, and like the standardized products on the assembly line, they accept the same stringent quality inspection and operation procedures, enjoy the national joint guarantee, and solve the worries of consumers.

During the purchase process, Lenovo also continues to upgrade its OMO integrated retail model, which allows consumers to receive products as soon as 30 minutes. For users who want to replace computer parts, Lenovo also provides door-to-door service, professionals on-site for you to install and upgrade parts, providing an one-stop shopping and service experience, saving effort and safety.

In order to further implement the concept of "good things serve one province to the end", this activity also launched a "trade-in for new" campaign for old equipment, which increased the price subsidy on the basis of the original recovery price and shocked you by 20%. Let you deal with the old machine and buy a new machine in one step, while the machine supports door-to-door, mail, store and other multiple recovery channels, professional engineer evaluation, and thoroughly implement one-stop worry-free service. Friends who need to change planes must not miss this rare annual opportunity!

In fact, the success of Lenovo in keeping its leading position in the global PC and constantly refreshing the user experience is supported by the "user-centered" service concept and the world's leading intelligent supply chain. Over the past six years, based on the transformation of "customer-centered", Lenovo has continued to deeply promote the reform of the "customer direct" business model, which aims to create a unified, coherent and omni-directional consumption experience for users; at the same time, based on the layout of "full-stack intelligence", Lenovo has created an intelligent supply chain, completed the digital intelligence of the whole chain of research, production, supply, sales and service around the manufacturing industry, and constantly led the industry in intelligent iterative upgrading.

At a time when Singles Day is becoming more and more "volume", Lenovo, as a global PC market leader, has created a successful model of consumer experience more than once. It is expected that Lenovo will continue to cultivate products, services and technological innovation with the help of full-stack intelligence in the future, so as to create more intelligent PC products, so as to bring more surprises for users' consumer experience and create more "win-win" wonderful answers for the market.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.