Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizens Shenzhen Liangzi and Alejandro86 for the clue delivery! CTOnews.com October 22 news, recently bilibili Guangzhou game R & D studio "Xinyuan interaction" reported layoffs, dissolution news, Xinyuan Interactive CEO Ding Qianwei has left, except for a Riman IP adaptation project "code name QQ13" has been retained because of external cooperation contracts, other projects have been cut.

Information shows that in January this year, Guangzhou Xinyuan Interactive Technology Co., Ltd. changed its name to Guangzhou Xingao Technology Co., Ltd., the company was founded in July 2019, the registered capital is about 3.334 million yuan, and the legal representative is Chen Huasheng. The scope of business includes software development, animation game development, software outsourcing services, information system integration services, Internet sales and so on. Shareholder information shows that the company is 86.25% owned by Chen Huasheng and 13.75% by Zhanping.

On February 7, 2022, Xinyuan Interactive's two major shareholders, Chen Huasheng and Zhan Ping, pledged their 100% equity holdings in full, and the pledgee was Shanghai bilibili Technology Co., Ltd. After the completion of the acquisition, Xinyuan Interactive became one of the self-research studios of Station B, including "Chinese Paladin" IP project, "code W9", "code name YY16", "neon sequence", "my Hero Academy: the strongest Hero", "Young Bee: abyss Angel" and other 21 soft works have been attributed to bilibili. Founder Ding Qianwei also joined bilibili to lead Xinyuan Studio, which needs to report to Shanghai headquarters when it comes to major issues such as project establishment and abolishment.

It is reported that Xinyuan Studio carried out large-scale layoffs in the first half of the year. At that time, the 427-member team laid off about 220 people, mainly affecting three projects: the "Chinese Paladin" IP project under development was cut, the online project "Neon sequence" was eliminated, and fewer than 10 people (including producers) were left behind in the FPS project. The other two-dimensional action chicken eating projects continue to be developed.

From 2020 to 2022, the proportion of mobile game revenue in bilibili's total income decreased year by year, to 40%, 26% and 23%, respectively. Under the goal of break-even, bilibili tilted to boutique self-research games.

CTOnews.com noted that bilibili CEO Chen Rui said on the earnings call in March this year, "when there is a user dividend, as long as the game content is done well, you will certainly be able to make money, but when the game industry becomes a stock market, there are only two kinds of games that can make money: the first is the head super game, and the second is to become the head in the vertical category."

"bilibili will more firmly implement the company's game business strategy of 'boutique self-research and global distribution'. Only with global distribution can we offset higher game development costs and achieve better profits. Only boutique games can become long-term operating games and provide better ROI." Chen Rui further said that in terms of categories, the company will be more focused. Both agency business and self-research will focus on areas that you are good at, such as two-dimensional cards. In terms of self-research, the company will also reduce the number of self-research projects, put more energy into the projects with the highest success rate, and polish high-quality products.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.