Shulou(Shulou.com)11/24 Report--

On October 20, the 2023 Jingdong 3C Digital Enterprise and Commercial Acquisition Partner Conference with the theme of "Breakthrough Innovation, Win-win Together" was held in Beijing. Many 3C digital brand representatives, industry experts and relevant responsible persons of Jingdong gathered together to discuss the future development trend of 3C digital enterprise procurement industry. Jingdong also released the strategic plan for future 3C digital enterprises and commercial procurement at the event site, and jointly launched the "Smart Mass Alliance Project" together with partners, aiming to promote the digital development of enterprise procurement supply chain, create one-stop performance delivery experience, and comprehensively improve the full-link service efficiency of enterprise procurement. By 2026, Jingdong 3C Digital is expected to achieve the goal of linking 10,000 partners, creating 100 enterprises with sales of more than 100 million brands and serving more than 2 million large and medium-sized commercial customers.

▲ Jingdong 3C Digital started the "Smart Mass Alliance Project" together with partners. According to the 2023 Digital Procurement Development Report jointly issued by Yibang Think Tank and Public Procurement Branch of China Federation of Logistics and Procurement, in 2022, the procurement scale of enterprises nationwide exceeded 173 trillion yuan, the total amount of e-commerce procurement was 14.32 trillion yuan, the digital procurement rate rose to 8.26%, and the development momentum of digital procurement market in China was sufficient. Wang Chunrui, chief analyst of Yibang think tank, also said at the conference site that digital procurement is the general trend of industry development. Establishing efficient digital supply chain can enhance the resilience and stability of the whole industry and help upstream and downstream enterprises to better realize cost reduction and efficiency increase, which is the inevitable direction of future development of the industry.

▲ The chief analyst of Yibang Think Tank shares the advantages of digital intelligence commercial supply chain on the spot. Jingdong helps enterprise customers reduce costs and increase efficiency

Based on the insight into the future development trend of enterprise procurement market, Jingdong 3C digital enterprise and commercial procurement business released the strategic plan of "one core, two explorations" at this conference. Among them,"one core" refers to designing from the top, constructing a brand-new business model with the brand side at the upper level, and establishing a brand commercial supply chain cooperation ecosystem;"two explorations" refer to providing localized non-standard solutions for customers through integrating partner resources to improve user experience; and solving customer procurement problems from single product to worry-free solution at one price to construct high-quality enterprise procurement mode.

In addition, Jingdong 3C digital enterprise and commercial procurement business strategic direction will be based on the digital intelligence commercial supply chain to provide 3C digital procurement one-stop solutions for enterprise customers. First of all, Jingdong takes customers as the center, and will sort out the information files through in-depth analysis of enterprise customers 'needs to provide procurement services matching their procurement demands; Secondly, Jingdong will build a sub-terminal ecology of co-city customer expansion, sales and performance service capabilities, effectively improve the performance capability in the same city, and enhance the service experience of enterprise customers; Thirdly, Jingdong will provide full-process supply chain services for enterprise customers, build the performance and service capabilities of commercial products and professional integrators, and enhance the competitiveness of enterprise centralized procurement projects through brand linkage.

With the improvement, optimization and landing of Jingdong 3C digital intelligent commercial supply chain, Jingdong will accurately meet the needs of enterprise customers in many aspects such as commodity price, category richness, inventory coverage, order experience, supplier management system, response timeliness and after-sales service. While helping enterprises optimize the procurement process, reduce procurement costs and create a more worry-free and efficient enterprise 3C digital product procurement experience, Jingdong also adds assistance to the sales of 3C digital brands and realizes win-win sharing among many parties.

Jingdong 3C digital business department enterprise and commercial procurement business department responsible person said, 3C digital category update fast, customer procurement demand is large and strict performance timeliness requirements, this needs the supply chain to play an active role in it. Relying on 3C digital intelligent commercial supply chain, Jingdong will efficiently link a large number of customers and suppliers, make upstream and downstream efficient collaboration, shorten procurement links, reduce procurement costs and improve procurement efficiency.

Create 3C Enterprise Mining Win-win Ecology Jingdong Co-creates Growth with Partners

Jingdong has deeply cultivated the enterprise market for ten years. Relying on its advantages in B-end market channel, customer demand understanding, digital supply chain, etc., Jingdong has accumulated a large number of enterprise service samples, and has a deep understanding of the operation scenarios, processes and demands of the enterprise. While endowing value to enterprise customers, it also continuously promotes close cooperation with upstream and downstream partners of the whole industry chain to create a multi-win ecology.

At this partner conference, Wang Liping, vice president of Lenovo Group and general manager of major customer business group in China, said that Jingdong and Lenovo have carried out multi-dimensional innovation in supply chain and relevant services of major customer business for many years, including jointly creating "Lenovo + partner" supply chain system, B2M product customization system,"Lenovo + Jingdong, manufacturer + platform" business mode, etc. Through the complementary advantages of both parties, it not only solves many procurement problems for enterprise customers, but also enables enterprise procurement performance delivery to develop in a more digital and intelligent direction, which also brings considerable performance growth to Lenovo.

▲ It is worth mentioning that 3C digital brands participating in the conference shared with partners on the spot. Jingdong joined hands with 3C brands and many partners to launch the "Smart Mass Alliance Project". By building a supply chain solution service platform with commercial onlineization, service standardization and performance integration, it improved the efficiency and experience of partners in developing commercial procurement projects, opened up a new track for commercial procurement business in the sinking market, and then created brand parties, partners, Jingdong and other multi-party common growth of commercial procurement new ecology.

At the meeting site, Jingdong also commended many excellent partners and awarded many awards. Among them, Lenovo, HP, Bentu, Huawei, etc. won the "Most Popular Commercial Brand Award for Enterprise Customers"; Beijing Hairun Xinyuan Science and Trade Co., Ltd., Zhengzhou Xianhu Network Technology Co., Ltd., Hebei Rutao Trading Co., Ltd. won the "Super Strategic Partner Award"; CITIC Publishing Group, People's Publishing House, People's Posts and Telecommunications Publishing House won the "Most Popular Publishing Brand Award for Enterprise Customers."

At 8:00 p.m. on October 23, Jingdong 11.11 will officially open, bringing consumers a really cheap, closed-eye consumption experience. Jingdong "3C digital enterprise super provincial month enterprise group purchase really cheap" activity will also be launched simultaneously, for enterprise customers to bring explosive money down to 1500 yuan in Gaoli province, enterprise group purchase as low as 10% off, book category coupons enjoy 299 minus 100 and many other discounts. It is believed that many 3C digital brands in Jingdong 11.11 this year will also harvest high-quality growth. With the implementation of Jingdong 3C digital enterprise and commercial acquisition strategic planning, Jingdong will continue to rely on digital technology and supply chain advantages, deepen cooperation with more partners, and continuously enrich 3C digital intelligent commercial supply chain system and service capabilities.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.