Shulou(Shulou.com)11/24 Report--

In the past month, Tmall has had a lot of good news on Singles Day holiday.

On October 20, the 2023 Tmall double 11 press conference was held in Shanghai. At the press conference, Taotian Group CEO Dai Shan said, "looking to the future, we will make long-term brand investment with the vast number of brands and merchants, and continue to communicate with consumers, so as to help brand merchants get the largest number of users." together, consumers can buy less and buy well. "

It was also revealed at the meeting that the number of commodities, brands and businesses participating in Tmall's Singles' Day event this year continued to reach a new high. In addition, the Tmall double 11 Organizing Committee expects that 1 billion consumers will participate this year, and more than 80 million of the best-selling goods will achieve the lowest price for the whole year.

Price power has become an important source of dividend for Taobao Tmall merchants operating on the platform. In the past month, the average flow of low-priced goods provided by merchants on Taobao platform has increased by 62.5%.

Tmall double 11 this year will also bring two "firsts" to help price power merchants get more new users, larger orders and more transactions.

1. For the first time, the "double 11 daily low price" was added to Tmall's double 11 main event at the same time. The whole network low-price, the same low-price goods will get double 11 full cycle (October 24-November 11) weighted recommendation.

2. For the second time, we will support the form of "official reduction" in the same period of "cross-store reduction", and businessmen are free to choose. It is worth noting that the right to recommend products for reduction takes precedence over cross-store reduction.

Network-wide traffic will be another important source of dividends for businesses during Tmall's double 11 period. On the eve of Singles Day, Alimama successively established more in-depth cooperation with media platforms such as Wechat, bilibili, Zhihu and Weibo to help Taobao Tmall merchants gain access to network-wide traffic more conveniently and at a lower cost.

3. Wechat moments, Mini Program, video accounts and other advertising traffic jump directly to evoke Taobao app. In addition, Alimama also launched double 11 joint incentives with bilibili, Zhihu, Weibo and other platforms. The marketing promotion of Taobao Tmall merchants will receive an increase in official traffic ranging from 10% to 20%.

4. For Taobao customers, invest 1 billion commission incentive to help merchants reduce traffic costs.

In addition, Tmall double 11 this year, there are more rich and diverse ways of playing, which will not only bring consumers a good-looking and good-looking experience, but also continue to invest in "good goods, new product research and development and innovation." so that brands, merchants and commodities with different business types and characteristics have more definite business opportunities and more business space.

5. For Tmall brand merchants, provide a total operating incentive of 2 billion, qualified Tmall brand in the double 11 full cycle operation standard return commission, new brands settled before double 11, provide exclusive high operating incentive fund.

6. Taobao LVB jointly distributed more than 1 billion cash red envelopes from 18 anchors and more than 100 Tmall brands to help lock the deal ahead of time.

7. Organize two major IP activities, such as Taobao good Price Festival and Live Flash Festival, to provide exclusive marketing support for small and medium-sized businesses and live broadcast talents.

8. Taobao Tmall will continue to upgrade the merchant tools and foreground field, so that merchants can do a better job in the operation of customer assets. This year's Singles' Day, the platform will provide a variety of free private domain business tools and full-cycle private domain business games, as well as faster and more real-time user insight, help merchants drain outside the station and increase the fans of stores, and help merchants who have accumulated the reputation of regular customers to get more repurchases.

As the largest consumption platform, Taobao Tmall will be the largest AI application test and incubation field. In this year's Tmall double 11, Taobao Tmall will launch 10 free AI tools to merchants to help them achieve digital business. At present, Alimama's "Vientiane Lab" has more than 100000 users, a five-fold increase in production efficiency, and has helped Tmall brands such as Keyan and Taiping Bird gain significant business growth.

Merchants are already waiting for Tmall's arrival of Singles Day holiday. Alimama statistics show that business investment in Tmall double 11 this year is more active. As of October 14, the number of brands and businesses that Tmall plans to launch has exceeded 1 million, earlier than in previous years but also on a larger scale.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.