Shulou(Shulou.com)11/24 Report--

On October 19, the press conference of "JD.com 11.11 is really cheap" was officially held. At this press conference, JD.com announced that he would bring consumers a really cheap and closed-eye consumption experience with the most sincere price, the most attractive goods, and the most intimate service. Different from the pre-sale opening in previous years, JD.com 11 / 11 this year will officially open at 8: 00 p.m. on October 23, not only pre-sale, but also a large number of cheap and good goods "spot sale", consumers can buy, do not need to wait, and so on, there is a full price guarantee to cover more than 800 million goods.

JD.com retail CEO Xin Lijun said that all along, the low price advocated by JD.com is not a "fake low price" in exchange for inferior quality, deficiency, cheating and cheating, but a "real low price" that relies on honest management, continues to "squeeze water" in the supply chain, and gives profit to users and partners with the money saved through extreme efficiency, which can really promote consumption and stimulate the vitality of the consumer market.

JD.com 11.11 is not only a good time for consumers to renew and hoard goods, but also a key node for brands and businesses to achieve sales improvement. JD.com not only enhances the shopping experience for consumers, but also provides growth space for partners. Thanks to the Spring Dawn plan released at the beginning of this year to attract all kinds of industrial belt merchants and individual businessmen to accelerate the influx of JD.com to open stores, the number of businessmen participating in JD.com 11.11 this year broke the record again, an increase of more than 1.5 times over the same period last year.

While continuously improving the consumer shopping experience, JD.com has always been committed to creating value for partners. As Xin Lijun said, "JD.com 's low price should not only help consumers knock down the price of goods, but also let manufacturers make money."

To this end, at the site of JD.com 's 11 / 11 launch conference this year, JD.com invited a number of new and old brands and business representatives to the site to participate in the round table forum. Including Chen Munan, general manager of JD.com Business Department of Xiaomi e-commerce department, Zhang Qingwei, general manager of Dong'e Ejiao Electronic Commerce (Beijing) Co., Ltd., Shen Jiale, general manager of CITIC Publishing Group, Zhao Qian, general manager of China specialty Xining Pavilion, Qinghai Yunheng Agricultural Technology Co., Ltd., and Li Qian, head of platform rules and Strategy Department of JD.com Retail Ecological Service Department. Guests from all sides discussed the theme of "JD.com 11.11 is really cheap" and shared their preparations and expectations for this 11.11.

When talking about the investment and planning of JD.com 11.11 this year, Zhang Qingwei, general manager of Dong'e Ejiao Electronic Commerce (Beijing) Co., Ltd. said that the popular super popular styles in the brand matched enough inventory and a large number of gifts, and Zhen Huan IP jointly launched the "Zhen Huan X instant powder limited gift box", which not only brings consumers visual and quality enjoyment, but also makes consumers feel the benefits of super value. Shen Jiale, general manager of the Book Distribution Group of CITIC Publishing Group, also said that the fourth quarter is usually the time for the concentrated publication of key books of the year. JD.com 11 / 11 this year, CITIC will also bring a series of key new products such as the Biography of Elon Musk, Dunhuang Calendar 2024, Babita, and Children thinking about the World.

On the other hand, the ultimate performance-to-price ratio has gradually become a more and more important factor in the consumption consideration of users. In this regard, Zhao Qian, general manager of China specialty Xining Museum Operation Center of Qinghai Yunheng Agricultural Technology Co., Ltd., said, "really cheap does not mean low quality, but by optimizing the supply chain and controlling costs on the premise of ensuring product quality." make the price of the product more friendly to the people. It is precisely based on this concept that JD.com 's 60 Qinghai brands jointly stationed in Xining Pavilion this year have prepared more than 1000 products, and continue to launch a series of new products and best-selling products, which can not only meet the price needs of consumers, but also ensure the quality needs of consumers.

Over the years, relying on JD.com 's supply chain and omni-channel advantages, brand merchants not only achieved sales growth during JD.com 11 / 11, but also realized the launch of new products and trend products. In response to this, Chen Munan, general manager of JD.com 's e-commerce department of Xiaomi, was deeply impressed. "Xiaomi MIX Fold3 was launched in JD.com in August this year, and in the first month JD.com received 99% praise from users." years of deep cooperation has also made Xiaomi the first store fan brand of over 100 million in JD.com. Behind this is the result of multi-dimensional co-construction and co-creation of JD.com and Xiaomi in user operation, marketing exposure and channel development. When talking about the expectations of JD.com 11.11 this year, Chen Munan also said that he believes that JD.com Xiaomi will achieve better results in various categories of sales, consumer evaluation and other dimensions, and set more sales records.

It is worth mentioning that in order to further boost the growth of businesses on JD.com 11.11, JD.com also launched a series of tools and policy measures. Li Qian, head of the platform rules and Strategy Department of JD.com Retail Ecological Services Department, said that during the current JD.com 11.11, JD.com continued to consolidate his low-price mind, combined with the "Spring Dawn Plan" to promote businesses to reduce costs and increase efficiency. Further strengthen the ecological support for businesses in terms of flow, operation and growth, and enhance the business experience by providing 2 billion subsidies and global flow support. Help high-quality merchants and goods to better participate in the promotion of JD.com. Among them, through traffic ecological upgrading, businesses with more low-cost goods and high-quality services can get more exposure and display opportunities, while providing traffic support for businesses in live streaming, short videos, new products, etc.; through operational ecological upgrading, in greatly reducing the operating costs of merchants, at the same time through accurate data analysis to support business decisions during the promotion period. Through growth ecological upgrading, we can provide different types of businesses with a clearer rights and interests task system, provide special growth path guidance, accelerate the efficiency of breaking orders, and achieve continuous mobile sales and long-term business growth. to help businesses achieve stable and rapid growth in the longer-term future.

Jingdong 11.11 will be fully opened at 8: 00 p.m. on the 23rd. JD.com will join hands with merchants to bring consumers a "really cheap, closed-eye" consumption experience, so that consumers can feel at ease to buy and use it. At the same time, JD.com 11.11 will also continue to join hands with businesses to create growth, provide targeted help for the majority of businesses through ecological support in terms of flow, operation and growth, and further provide room for growth to achieve better results.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.