Shulou(Shulou.com)11/24 Report--

OPPO stood out in the domestic "folding screen" market in the first quarter of this year, with OPPO accounting for 27% of the domestic folding screen smartphone market between January and March 2023, according to Counterpoint Research.

As a comparison, a year ago, OPPO accounted for 18% of the domestic collapsible mobile phone market. Under the background of the continued malaise of the domestic smartphone market, OPPO's folding screen market performance "bucked the trend." This eye-catching achievement, the core reason, can not be separated from the OPPO folding screen itself driven by the product.

Although the release of OPPO folding screen is "belated" compared with its competitors, adhering to the concept of "dare to be the queen of the world", almost every folding screen product brought by OPPO has become a benchmark to lead the industry forward.

For example, OPPO Find N led the folding screen industry from "tasting fresh" to "commonly used" with the help of "the only seamless hidden mark that can hover" on the market at that time. Through the reconstruction of innovative materials and key structural components, OPPO Find N2 achieved the lightest horizontal folding mobile phone in the industry at that time, leading the "lightweight revolution" of the industry. There is also the small folding OPPO Find N2 Flip, which brings the industry's only vertical large outer screen, so that the small folded outer screen is no longer a "vase"; Find N3 Flip, the superlight and shadow camera launches for the first time, revolutionizing the small folding image experience.

In fact, from these products, it is not difficult to see that every folding screen product created by OPPO is thinking. This kind of thinking is not only an insight into the trend of the industry, but also an understanding and grasp of consumer demand, not "folding for the sake of folding".

This kind of thinking is also presented on the brand-new ColorOS 13.2system.

Jump out of the "adaptation" thinking, from 0 to 1 to build for folding system hardware determines the bottom line of a phone's experience, while software determines its upper limit of experience, which is a common perception in the industry.

For a folding screen mobile phone, ecology and interaction is the most core part, how to efficiently achieve large screen interaction? How to make full use of the large screen advantage of the folding screen? What kind of interaction is really needed by consumers? This is a question that every folding screen manufacturer needs to think about seriously, and really giving a reasonable answer is no less difficult than the hardware research and development of folding screen hinges and screens.

Of course, we did see that there are many folding screen phone manufacturers in the folding screen system interaction, ecological construction is not lax, but also come up with some good solutions, such as split screens, such as floating windows, such as double screens and so on.

However, these ideas do not fundamentally solve the perfect closed loop of the folding screen system experience.

For example, many applications adapt to a large screen by zooming in and stretching, and users often only see larger icons and text, but less content is displayed on a larger folding screen. For example, when the application is split, due to the limited screen size, the content displayed by the application will inevitably be cut. There are still many such cases. In short, the lack of interactive experience of folding large screens is still an indisputable fact, and it is also a common fault of most manufacturers.

The reason for this phenomenon is also very simple-most manufacturers "adapt" applications for large screen folding, which can be seen as a simple change from 1 to 2. In essence, these manufacturers are still thinking like straight-screen phones. To do a large-screen interaction with a folding screen phone.

OPPO believes that the folding screen phone is a new form of product that is completely different from the straight board. Therefore, in the system interaction, it is also necessary to create a new system for folding from 0 to 1. So, in a new direction of thinking, OPPO's new folding screen flagship Find N3, with a new ColorOS 13.2 gives the answer.

System-level application comprehensive large screen reshaping, original panoramic virtual screen to break the size limit of ColorOS, the first thing to do is to comprehensively reshape the system-level self-research application.

In the past, most of the native large screen applications were simply enlarged and filled on the basis of the straight board, while ColorOS completely reshaped it:

For example, after the calendar is reshaped, on the left is the calendar information, on the right is the detailed information deployment of the day's detailed plan; the photo album can be a photo on the left and a detailed view of the photo year, month and day on the right.

A redrawn calendar

It is reported that OPPO has completed a large screen remake of the 20 + native application interface after redrawing the photo album. Such as Youku, Futu Niuniu, Seiying, NetEase Cloud Music, WPS, Xiaohongshu and many other three-party applications, ColorOS has also been deeply customized.

The NetEase cloud music application interface ColorOS is the second point in the upgrade of the folding screen, which upgrades the truly efficient multitasking experience: the original panoramic virtual screen.

The panoramic virtual screen unique to this industry first brings an unprecedented multi-application large-screen parallel display.

For example, in multi-split screen, the application will not reduce its display area because of "split screen". These split-screen applications are all presented in a complete and independent display screen. At this point, you may wonder, the physical size of the screen is 7.8 inches here, so how to make all these multi-applications appear on a large screen?

The answer is in the word "virtual"-specifically, in a multi-split state, users can let the application run in the form of a large screen, and can quickly switch between the foreground and the waiting state according to the needs of use. the most important applications are always in the user's focus.

You can think of the screen as a window, and under the window, these split-screen applications are presented in a "completely full" state, like a panoramic virtual screen.

These apps are also flat-level, and when you need to use which app, the application will appear on the screen window, while the other apps will be temporarily in a "waiting" state and will not be interrupted.

In the end, these split-screen applications are no longer limited by the display size, and every detail can be seen by the user.

In terms of details, the panoramic virtual screen brought by ColorOS is also very user-friendly. For example, when it comes to large-scale updates to the game, the game in the "waiting" state will continue to be updated.

To take a simple application scenario, for example, when traveling abroad, users can open the travel strategy, use map navigation to guide the way, and open translation software to translate the conversation of foreign friends in real time, and all three applications are fully displayed. the screen will not be "clipped".

From a technical point of view, the panoramic virtual screen implemented by ColorOS is a self-developed multi-task window scheme with 18 patented technologies, which does not continue the native split-screen architecture that has many disadvantages before. it is also true that the panoramic virtual screen can increase the success rate of application split-screen from 50% to 99% without the need for three-party application targeted adaptation.

From the perspective of interactive logic, the panoramic virtual screen brought by ColorOS is not the same concept as the traditional split screen.

The traditional split screen is to reduce the display area of the application, and then squeeze all these "slimming" applications on a limited-size physical screen. Panoramic virtual screen is a completely different way of thinking. It uses the physical screen as a "stage searchlight". Wherever it goes, the application will be presented to the user in the form of the whole. It really breaks the limitation of the physical size of the screen, so that applications can give full play to the advantages of large screen on the big screen.

Not only that, ColorOS for the new multi-split screen, but also built-in intelligent window algorithm, can automatically provide more appropriate split display layout suggestions for multi-split applications. Users can also arrange according to their own preferences, all of which can be controlled by the users themselves.

In the new scene of business mobile office, ColorOS 13.2also creates an all-round document management experience and is the first Android mobile system that can read Keynote; any file door brings the industry's strongest ability to manage and share files; and the portable workbench enables the transfer of files across devices. Finally, in the application of large screen adaptation, OPPO achieved 85% of the adaptation of TOP 3000 applications. At the same time, ColorOS in conjunction with the Golden Standard Alliance released the "ITGSA large screen device Application adaptation White Paper", which provides developers with detailed interaction design guidelines and development guidance. After all, first-class enterprises to make products, super-first-class enterprises as the standard. OPPO is a first-class enterprise in the field of folding screen.

In the end, we jump out of the logic of "adaptation" and explore the "system created for folding" that no one in the industry has ever mentioned. This is OPPO's brand-new ColorOS 13.2 system. After three years of deep cultivation in the field of folding screen, OPPO has a very forward-looking and practical understanding of the large-screen interaction of folding screen mobile phones.

ColorOS 13.2brings a whole new design, a new interaction, a new way of playing, a qualitative change of 0 to 1, not a "transformation" of 1 to 2. This kind of qualitative change, also let OPPO lead the industry again with the attitude of "hard and soft" on the track of folding screen.

It is also believed that with the release of OPPO Find N3 and ColorOS 13.2, OPPO will bring new thinking and understanding to the whole folding screen industry, and will certainly let more and more competitors learn from it, and eventually benefit the whole folding screen mobile phone industry and move forward quickly.

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